The document outlines a marketing plan for a microsite to promote the Chio brand around the Euro 2012 soccer tournament. The objectives were to connect Chio to the tournament and leverage people's enjoyment of watching games while eating chips. The microsite would allow visitors to predict soccer match outcomes without betting money. Users could login through Facebook and predict results for each round of the tournament to be entered to win Chio products.

2. Objectives
 The objective was to connect Chio brand with the upcoming Euro 2012 (starting
June 8th), the biggest sports event of the year.
 And since chips and football are naturally connected (with people often
watching games with chips in their hand) we proposed to use connection and
hipe around Euro to promote and raise awareness of Chio brand.

3. Microsite
 Starting point is a Chio branded microsite, named Chio NAPOVEJ REZULTAT (Chio
pogodi rezultat).
 Visitors are invited to guess ('bet on') all football games in the respective rounds.
They will be encouraged to guess the result and, in the light of sports spirit, NO
money is needed to enter! Only registration.

4. Microsite

5. Microsite
 Registration was be possible through entry form or Facebook connect. Facebook
connect enables posting on users timeline and ensures further viral spreading.
 Users were invited to place a bet for two games at each round
 Rounds were predetermined, as follows:
 Groups: 2 results daily – 12 rounds
 QF: 2 results – 2 rounds
 SF: 2 results – 1 round

6. Microsite

7. Microsite

8. Microsite

9. Microsite
 To make it more interesting, for the Finals the users will be invited to guess not
the winner or the result, but the minute the winning goal is scored.
 For that we used slider
 All the users who had guessed the right result are then invited to return to the
microsite and draw their prize from Chio bag
 All the winners end up getting either Chio product(s) or Chio branded football

10. Microsite

11. Microsite

12. Banners

13. Banners

14. Banners

15. Banners