A brief look at just some of the copywriting projects I've worked on recently. Mainly online projects, because that's my passion!

1. JANE
HOWITT
A glimpse of her work

2. ABOUT
Jane Howi!
JANE
I specialise in online communications. In getting my clients’ messages seen, understood and
acted upon, wherever they are on the web.
I’ve done a fair amount of offline work; but the Internet is definitely my favourite writing
medium. I understand how people read online, what works and what doesn’t, the importance
of good calls to action – whatever that action might be. I write search-engine-friendly copy
that’s good for human visitors to read!
And I understand how important it is to be part of a strong creative team. Content might be
king – but it can do nothing without great design, SEM, SEO and web builders. I really believe
that great web projects grow from teams that work closely. And that includes the client!
Potted History: BSc Honours degree in Psychology, PGCE, followed by teaching.
Then Sales with the Times newspaper in London.
Breakthrough into copywriting with an advertising agency on the King’s Road, Chelsea.
Director of The Ideas House design company in Taunton.
Freelancer in Manchester working mainly for SMEs and professional sole traders.

3. ST ANN’S
w your donation
HOSPICE
help our patients Caring for, treating
•••••••••••••••••••••••••
idea of how your gift will make a huge impact, take a look at some of and inspiring
r support will make possible: patients and their
families throughout
Christmas
ay for patient meals – on average we serve over 200 meals a day
o every £5 donated goes a very long way to helping us care for our Greater Manchester.
nts. Direct Mail
3 per month) will pay for a valuable physiotherapy or occupational
py session for one of our patients. St Ann’s Hospice is one of the
UK’s largest adult hospices, a
5 per month) will fund a counselling session given free of charge to centre of excellence in specialist
nts, family members and carers. aim of the
Brief: The main palliative care for people with life-
threatening illnesses. We’re here to
Christmas Mailer was to help throughout a patient’s journey
uy a blood pressure monitor. We use 20 of these throughout the
increase regular donations
ce in a year and so we only need 40 people to give £3.50 a month to – not just in the final stage.
noughfrom people. be oneto them.
for one year. Please But of welcome
Yes, we do care, support and
one-off gifts a well! The cherish people in their last days.
ound £14 per month)was to steerambulances for a week,
approach will run one of our away
ing more patients can access our services. If only 12 people we’ve And that’s important. But we do
n to give us £14 a month we cangloom and for three months.
from doom and run the ambulance far more than that. In
fact, 40 per cent of our ‘Their support
focus on the living St Ann’s inpatients go home gave both me and
ound can help people do. inpatient stay for a day. Every
£30 per month) will support one my wife the vital
from here, treated
ounts at St Ann’s and, with an average length of stay of 14 days, you’ll
appropriately and able emotional strength
aking a tremendous contribution towards the cost of essential care for
nts likeIt was their most successful
Judith Lacy’s husband.
to go on living with we needed to get
their illness, for as long through very
direct mail campaign as possible. difficult times’
hy your support is so valuable to us, our patients and their families!
Paul Nicholson,
Every year we have a
ry on providing round-the-clock care when people really need it, Urmston
direct impact on the
o do is either: fill in the donation form and return it in the freepost lives of over 3,000
o our website at www.sah.org.uk to make a donation or call people – here in the hospice, in the
n 0161 498 3631. community and in their homes.
behalf of all patients and their families for your support. If you or
e to you has recently been affected by long term illness, I apologise for
difficult time.

4. ST ANN’S We achieved great things for our patients in 2008.
And we’re going to achieve even more in 2009 – with your help.
HOSPICE
Dear Miss Bray,
•••••••••••••••••••••••••
First, I really must thank you! Thanks to the generosity of people like you we
Christmas were able to raise enough money to care for and treat our patients and their
families.
Direct Mail
We were able to help more people cope with their life-threatening illness, both at home and as inpatients; give
support to their families and carers; and develop ground-breaking patient-care procedures that have been taken up
nationally.
As a renowned centre of excellence in specialist palliative care, we are a literal life-line for over 3,000 people every
year in Greater Manchester and Cheshire. And without your support, none of this could happen. Because excellence
costs. And as Government funding only covers about one third of our operating costs, we have to raise more than
£16,000 every single day to keep our doors open. To be there for people who really need us. And we couldn’t do it
without you.
Help make a real difference locally for people with a life-threatening illness
I know you’re one of our supporters, so I hope you don’t mind my asking if you can make a regular gift of just £3 a
month to support the vital work we’re doing.
Yes, just £3 a month. That’s all I’m asking you for. Less than a pint of
beer, or a take-away coffee. Why such a small amount? Because we’re
talking about the power of community – of combined action.
And that will make a very real difference to people in Greater
Manchester. People like Melanie Smith who was able to have
reflexology at home when she was so ill. Like Bev Avary who was
overwhelmed by the support she and her family got from our Neil
Cliffe Centre staff. You’ll find more real-life stories in the leaflet I’ve
sent with this letter.

5. PARTY
PRINCESS UK
•••••••••••••••••••••••••••••••
Website re-write
and press ad
Brief: Party Princess needed
to re-vamp their website and
include all the fun things
they do to make children’s
parties go with a swing! So
much was added I had to
restructure the site, and
they’re in the process of
rebuilding it
This is just a small ad I wrote
for them for the local press
(NB: not my punctuation.
Sigh)

6. Our Fabulous Parties!
PARTY
PRINCESS UK [Picture with each category description]
Pamper Parties
•••••••••••••••••••••••••••••••
• The Princess Bella – makeover beauty and fun, fun, fun for under 6-
Website re-write year-olds.
and press ad Two hours of pure girlie glee plus popular party games.
More about Princess Bella parties...
• The Princess Anastasia – glitz and glamour for 7 to 14-year-old
girls.
Your party girls transformed into Perfect Princesses by our professional
beauticians. Plus fun, games, and the chance to strut their stuff on their
own catwalk!
More about Princess Anastasia parties...
• The Princess Beauty Salon – ultimate pampering and makeover for
sophisticated 14- to 18-year-olds, with make-up-artists and professional
hairdressers.
Got something to celebrate? This is the perfect indulgence.
More about Princess ??? parties...
• And we don’t forget the boys!
If there are boys at your Pamper Party, they’ll just love the funky
tattoos, coloured hair gels and creative face painting. Which brings us on
to...

7. ALAN FROST:
THE BUZZ
FOR LIFE
ve Coaching Executive Coaching
•••••••••••••••••••••••••••••••
Frost MBA, FCMA The Buzz for LIFE
eople in all walks of life get huge value from a coaching
Alan H A Frost MBA, FCMA
He calls on his considerable experience and expertise
Bio
a successful international career in senior management
e coaching.
cutting-edge and proven techniques with age-old
. With this fusion he supports people in their resolution of
Alan helps people in all walks of life get huge value from a coaching
e of issues, and helps them capitalise on their successes.
programme. He calls on his considerable experience and expertise
non-judgemental environment of safety and trust for his
ch they can focus their thoughts. This gives them the gained from a successful international career in senior management
ngage in high quality thinking that enables them to reach
utions and action plans. and executive coaching.
Brief: I’ve done aCorporate Life
tive Coaching ... ... from lot of work
Alan blends cutting-edge and proven techniques with age-old
with Alan over the inyears and service philosophies. With this fusion he supports people in their resolution of
worked in both manufacturing –
his own successful coaching In his 30 years the corporate world, Alan
Buzz
on business,
0 years.
The for LIFE ,
website, leaflets,with internationaland companies.
industries
ads – blue-chip a broad range of issues, and helps them capitalise on their successes.
He held senior positions in finance, was the
ife plus his studies and experience into work with!
he’s a joy managing director of a manufacturing company,
his work his training and experience
organisational behaviour.
then moved into formulating and implementing
corporate and business strategies.
He creates a non-judgemental environment of safety and trust for his
him to provide a well-balanced clients in which they can focus their thoughts. This gives them the
This is part ofpart ofone-pagemastered the
owerful intellect, and deeply
As
a his corporate roles, Alan
application of coaching methods in managing and
nd creative thinking to his executive
developing people and organisations, and ran a freedom to engage in high quality thinking that enables them to reach
bio that describes both his on
facilitation.
unique in-house management development
programme for highly qualified people their own solutions and action plans.
define and achieve their personal, corporate life as
previous
with individuals, teams and businesses
fast-track promotion paths.
siness goals with renewed vitality.
well as his Executive USA, Brazil, South Africa,
aching and corporate skills, Alan
He has worked in the
Australia, China, Singapore, Malaysia, South
Korea, Greece, Spain, France, Belgium, the UK and
Coaching
runs custom-built workshops on:
Sweden; as well as coaching in the UK clients from
Eastern Europe, Italy, Germany, Russia, Turkey
ng a success culture in business;
and Canada.
f coaching models in management;
ng high quality thinking;
Alan has an MBA from Cranfield, is a chartered
cal application of Transition
To Executive Coaching ... ... from Corporate
accountant and a qualified practitioner in the MBTI
ent in making change work;
and Herrmann Brain Dominance instruments, and a
ecome an exceptional and progressive
senior practitioner in the Thinking Environment.
on.
s come from varied industries and
cluding:
Contact Alan by phone or email: Alan has run his own successful coaching In his 30 years in the corp
t; Steel Business Briefing; Astra Zeneca;
0780 246 4100
alanhafrost@aol.com and facilitation business, The Buzz for LIFE, worked in both manufactu
ntre; Cranfield School of Management;
Visit his website at: industries with internatio
anagement Fellowship; London
d Authority; Brightwater Ltd; Institute www.thebuzzforlife.com for the last 10 years.
utives; Merck; MFI.
He held senior positions i
He brings to his work his training and experience
managing director of a ma
in corporate life plus his studies and experience in
then moved into formulat
coaching and organisational behaviour.
corporate and business str

8. ALAN FROST:
THE BUZZ
FOR LIFE CMA Coaching Page
•••••••••••••••••••••••••••••••••• Introduction to Executive Coaching
You hear a lot about it – but what is Executive Coaching?
Cranfield School of
Management Well, very briefly, Executive Coaching is all about helping you towards success,
in both your private and business life.
It works because it's an effective, ongoing collaborative partnership that focuses
Brief: Alan asked me to write
totally on the results YOU want, helping you discover and clarify YOUR goals and
the copy about Executive
Coaching for the Cranfield successfully translate your ideas into ACTION.
Alumni’s website. This is the
introduction With support, encouragement – and often challenges – from your coach, you’re
able to develop new resourcefulness and discover creative solutions that are
Sadly, they didn’t understand
right for YOU. By combining action and learning you create effective change and
about copy tone of voice and
having a conversation with transition.
your online readers. So all
contractions disappeared. As That’s why Executive Coaching can help you achieve extraordinary results,
did a lot of the hypnotic
moving from where you are today to where you really want to be – FASTER and
writing. Ah, well...
MORE EASILY.

9. ANNABEL ‘Telling someone who procrastinates to buy a weekly planner is like telling
SUTTON: LIFE someone with chronic depression to just cheer up.’
(Dr Joseph Ferrari, Professor of Psychology, De Paul University, Chicago)
COACH
•••••••••••••••••••••••••••••••••• Did you miss my last
Procrastination-Buster Day?
Landing page Well, here’s excellent news for anyone
who wants to nail that To-Do List,
and get things done!
If you’re a procrastinator you know only too well how procrastination can blight your life.
Do these problems sound familiar?
· The same things show up week after week on your to-do list but never get done
· You put things off until the very last minute and meet deadlines by the skin of your teeth
· There are incomplete tasks and projects lying around your home or office
Brief: Annabel’s amazing
Procrastination-Busting days · There are certain jobs that you just can’t seem to get started on
needed wider spread than · You feel exhausted and stressed and/or depressed by your failure to get things done
just through her newsletter. · You find it really hard to make decisions
· You miss out on opportunities because of your failure to act
I suggested Twitter and a
Landing Page!
I know all of this because for as long as I can remember I’ve been a procrastinator. And I know
from personal experience what a nightmare it can be.
Like you, I know all the things you’re supposed to do to combat procrastination: Make a list of
priorities — do the thing you’re avoiding first — chunk it down into smaller steps — give
yourself a reward for completing the task… But we all know that, while these make perfect
sense, THEY DON’T WORK!

10. ANNABEL Somehow, knowing what you ought to be doing just makes things worse and you end up
SUTTON: LIFE
feeling even more dispirited. And that eats away at the self-discipline that’s vital for
keeping up the momentum and staying on track.
COACH In my experience there’s ONLY ONE WAY TO BEAT PROCRASTINATION — and that is to
•••••••••••••••••••••••••••••••••• make yourself accountable to someone else.
And that’s what the Procrastination-Buster Day is all about. When you participate in a
Landing page cont’d Procrastination-Buster Day you share your gnarly tasks with a group of others and you
make yourself accountable to them for getting your tasks done. It may sound intimidating,
but it’s not. It’s a very safe space. Everyone else is in the same boat and understands your
challenges. It works a treat, everyone gets lots done and really enjoys themselves.
By taking part you will:
· Get started on that project you’ve been putting off
· Get jobs done that have been on your To-Do List for AGES
· Take action and keep the momentum going
· Do more in one day than you have in weeks
· Have fun doing it
· Raise money for charity
We all need a little kick sometimes to get ourselves moving. Knowing someone is
checking up on me, both with positive feedback and gentle reminders, gave me the
motivation to get my jobs done. Ricky, BMS, Southampton
Click here to secure your place on on my next Procrastination-Buster Day
How does the PBD work?
· At 10am all participants call in on a conference line. After introductions each person

11. Getting Started
POSITIVE
POSTURE You are now in possession of a very powerful tool – Positive
Posture. This online tool helps you stay pain-free whilst
•••••••••••••••••••••••••••••••••• working at your computer. And it puts you in control. So take
full advantage!
Website Working at a computer doesn’t sound threatening to your health. But, in fact,
pain from using a computer is a major problem for office workers.
Did you know that 51% of office workers have at least one episode of back pain
every year?
Client: Jane Morgan,
To stop that happening you need to make changes and DO something
Chartered Physiotherapist different.
Brief: Jane is launching a new That’s why I’ve taken my 30 years’ experience of treating office workers, and
developed a holistic approach to this widespread problem.
online product to help
computer users stay free But it isn’t an easy magic-wand approach. For this to be truly effective you need
from computer-induced pain to add your commitment to my experience, and you need to follow my advice
and do the exercises.
She wanted a public site to
sell Positive Posture and a Positive Posture is for you when:
members’ site to provide the • You’re NOT in pain – It's your first-line defence – prevention.
training, advice and • When you feel the first niggle of pain from working at your computer –
exercises Everything you need to nip it in the bud and deal with longer-term
problems
This is from the members’ • When you’ve had pain, and want to stop it coming back.
site
Strengthen, control and protect yourself against recurring episodes of pain.
Introducing Positive Posture
Positive Posture is divided into two main sections:
• Training
• Advice & Exercises

12. portrait and wedding photography from michael turner photography - natural, timeless photography
MICHAEL TURNER • home • profile • portraits • weddings • recommendati
PHOTOGRAPHY
••••••••••••••••••••••••••••••••••
‘Strong, beautiful, evocative images are more
Website than just wonderful memories. They’re eloquent
statements about people at that point in their
lives. They tell stories, drawing you in, calling you
back. They weave potent magic.
Brief: Michael wanted his site ‘And that’s what we’re here to do for you:
capture images that celebrate life.
to be a showcase for his Real emotions – real pictures.’
work
Based in the North West, Michael Turner is one
He asked me to make the of Cheshire’s most sought-after photographers
words enhance his timeless, for children’s portraits and weddings.
creative approach to portrait
The fun and freedom of his lifestyle
photography photoshoots are liberating, revealing children’s
character and letting their personalities blossom.
His unobtrusive reportage-style wedding
photography captures the spontaneity and joy.
The images are creative, timeless and ageless.
Browse the Galleries ... then call Michael on
+44 (0) 161 428 6749 and come and see
the real thing!
• timeless • natural • spontaneous • fun • lifestyle • unique • la
Michael Turner Photography © 2005 • Produced by Enable Creativity 0161 71