4. 75 % of recruiters are required by their
companies to do online research of
candidates. 70 % of recruiters in the
United States report that they have
rejected candidates because of
information online.
Social Media History Becomes A New Job Hurdle
New York Times, Business Day Technology
http://www.nytimes.com/2011/07/21/technology/social-media-
history-becomes-a-new-job-hurdle.html?_r=2&pagewanted=all
15. Business oriented social networking site
>120 million accounts
Growth: 2 per second
Market Yourself
Job Seekers, Employers, Recruiters
FREE … (biggest investment is your time)
Sign up: www.linkedin.com
LinkedIn makes your network “Visible”
16. Build a network of direct connections
(1st degree)
Get access to your connections’ connections
(2nd degree & 3rd degree)
Who do you want to connect with?
Professional Colleagues: above, beside, below
Former Coworkers
Classmates/Alumni/Professors
Friends/Family/Neighbors
Community/Civic/Church
21. Turn off when you are making lots of changes to
your profile to keep from “spamming your
connections” repeatedly
22.
23. When you choose “anonymous” you lose the ability to
see who has viewed your profile
24.
25. Status Update Ideas:
(from Paul Hattimer’s Blog)
Networking Events Attended
Classes/Seminars Completed
Volunteer/Community Work
Alumni Activities/Events
Links to Articles of Interest
Link to Twitter
Who’s Viewed
Your Profile?
Click on hyperlink
to find out
26.
27. Filter the Updates on you Home Page:
• Go to Settings
• Click on Account to edit this section
• Customize the Updates you see
• Window with update types will open
• Choose what you want to see
28. LinkedIn’s Definition of 100%:
Name and Position 25%
Picture 5%
Summary 5%
Specialties 5%
Education 15%
Past Job 1 15%
Past Job 2 15%
Recommendation 1 5%
Recommendation 2 5%
Recommendation 3 5%
“40 times more likely to be found in a
search with 100% completed profile”
(according to LinkedIn)
29. Put Industry Keywords
in Searchable Areas
Where to find Keywords:
Profiles of others in your
industry
Job descriptions – use word
cloud tool: www.wordle.net
36. Name
Common name? add middle initial
Last name field – 44 characters - add credentials
(last name, credential, degree, etc.)
Headline – 120 characters
Personal Branding Statement
First impression - at the very top of your Profile
Shows in “mini profile” search results
Put job you want in Headline
Use Industry Keywords/Terms that recruiters use
Headline default is “Current Title at Current Employer”
Change this to a compelling statement that describes you!
37. Environmental Compliance Manager | Instructor
HR Director | Employee Relations
Project Manager | Franchise Manuals
Video Producer | Production Manager
Logistics | Operations | Procurement | Supply Chain
Controller | Accounting Manager | CPA
IT Consultant | Data Warehouse Developer
Marketing | Communications | Copywriting
Sales | Marketing | Business Development
Political Correspondent | South Asia
38. Your picture appears in several places on LinkedIn:
Profile
Status Updates
Search Results
Group messages
Photo should be:
Current
Professional attire
No company logos
No extras in photo
40% more clicks on profiles with photos
(according to LinkedIn)
39.
40. Summary: Tell your story - Professional “Elevator Pitch”
2-3 paragraphs: conversational, 1st person
Your background
How you help others
How you got where you are
What companies helped you get there
Keywords, Your preferred location
Put your contact Info in Summary
if you want to be contacted easily during job search
Specialties:
Industry keywords or phrases read by search engines and people
Alphabetize – separate with commas or make bulleted list
41. Education – must put something in for 100%
List all schools and degrees received
Business, Technical or Professional training
Scholarships, organizations, awards, activities
Anything special about school or program
Past Positions – need at least 2 for 100%
Job Title, Company, Action & Results
Short description of company
Summarize your role & accomplishments
What you learned there – how this position prepared
you for your current path
42. Interests:
Personal & Professional interests
Groups & Associations:
Industry, Professional & Social organizations
Include full spelling and abbreviations
This is a text field, not LinkedIn Groups
These are searchable areas – use your keywords!
Words or phrases separated by commas create hyperlinks
Click on hyperlink to find others who share your interests
43. “Add Sections” is found
immediately under your
Profile Box when using
the Edit Profile mode
Check the “More” tab
for other
applications/sections
to add to your profile
44. Need 3 to get to 100%
Must come from your 1st degree connections
Send request from inside LinkedIn
Your request will be sent via email
Be specific with request, give ideas and
keywords (write recommendation yourself)
Recommendation doubles value of keywords
in that area of experience
45. More Contacts = Better Search Results
Customize invite: remind people who you
are, where you met them and why you want to
connect
Say “thank you” when they accept
LinkedIn will suggest “People You May Know” from
connections
Be careful with automatic email invites
When someone sends you an invitation…
reply back - look at their profile and find something
to comment on
48. Join up to 50 groups
Industry, Professional, Alumni
Message or send invitations to anyone in your groups
Show activity/expertise by participating in discussions –
write a post or comment on one
Control email settings/notifications/frequency of LinkedIn
Group emails (click on Group: More tab)
Join large groups to expand your network – the more people you are
connected to…the higher you will rank in LinkedIn search results
53. Follow target companies, get notification
of new hires, monitor discussions/posts
Review profiles of hiring managers before
interviews
Over 2 million company pages
Use Search Box “People”
Type in Company name
to find those in your network
who work there
54. SlideShare: use this app to search PowerPoint
presentations for topics of interest
55. Spell Check not active in all areas of LinkedIn
Make sure Profile lines up with resume – but don’t
copy resume
Keep your Profile updated:
You will come up more often in searches
Helps you keep track of your accomplishments
Allows your bosses/coworkers to be aware of your
accomplishments
Profile changes go out to all contacts
56. Click on
Help Center
from the bottom left
corner of any page
57. Be Aware of your Digital Footprint
Know Your LinkedIn Settings
Take Time to Complete Your Profile (100%)
Optimize Your Profile by using KEYWORDS
Customize Your Invitations
58. Thank you!
Janet P. Cunningham
janet.cunningham@gmail.com
www.linkedin.com/in/janetpcunningham
Notas del editor
Guide to filling out profileTells which areas are searchable