2014 Digital trends and problems - presented by Janus Boye in Stockholm in January 2014

1. 2014
Digital trends and
problems
Stockholm, January 2014
Janus Boye, J. Boye
jb@jboye.com, @janusboye

2. 4 key trends

3. It is all about engagement
incl. personalization & big data

4. The connected customer
towards omni-channel

5. Empowering mobile users
it is all about productivity

6. The digital agency as king makers
they own the customer

7. 3 problems organisations are
trying to solve in 2014

8. Become a digital business
get a new mindset or go bankrupt

9. Connecting the dots
digital is where brand and identity disconnects

10. From analytics to intelligence
developing metrics to inform decision making

11. Many still don’t
get the basics right

12. Many migrations in 2014
customers looking for the safe choice

13. Top brands struggle
and are looking for friends to help them out

15. Lack of understanding
CIO vs. CMO view

16. Lack of understanding
community and culture fit