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5 trends for online kommunikation
1.
5
trends for online kommunikation Digitale tendenser der rykker Janus Boye, september 2012
2.
3.
1: opgaver
4.
5.
”People don’t want
a drill machine, they want a hole in the wall” - Philip Kotler
6.
Selvbetjening -> Opgaveløsning
7.
Information -> Engagement
8.
2: flere kanaler
9.
10.
11.
12.
13.
Det offentlige på borgernes
mobil Råd #1: Lad (sandsynligvis) være ifølge Digitaliseringsstyrelsen, dec. 2011
14.
3: tempo
15.
16.
17.
Er open
source hurtigst at implementere ?
18.
4: enkelthed
19.
20.
”If something is hard
to use, I just don’t use it as much” - Steve Krug
21.
Enkelt at bruge,
enkelt at lære
22.
Fremtidens microsite?
One page website
23.
5: lederskab
24.
”Comment voulez-vous gouverner un pays où
il existe 258 variétés de fromage ?”
25.
New normal
26.
Stakeholder management
High Keep satisfied Keep close Influence/ Disruption Keep aware Keep informed Low Low High Value/Impact
Notas del editor
How does your look?
Liverpool has worked with Gerry McGovern and top tasks
How does your look?
How does your look?
http://tools.digitaliser.dk/mobile/regionh/#slide5
How does your look?
http://jboye.com/blogpost/grundfos-performance-is-crucial-for-the-web-experience/
How does your look?
How does your look?
Fremtidens microsite?
How does your look?
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