SlideShare una empresa de Scribd logo

Using Social Media Monitoring Tools to Gain Insights

•
•
Dr Matt McDougall
Dr Matt McDougall

My presentation that I delivered at SES Hong Kong (21st Sept 2011). Interesting case study on Mercedes-Benz using social media analytics to determine social media engagement, share of voice, geographic coverage and volume of online buzz (only a few of the many data points from the research)... A useful presentation for people wanting more information about this type of technology.

EmpresarialesTecnología
1 de 29
Descargar para leer sin conexión
The  Digital  Marke.ng  Experts   Using Measurement Tools to Gain Social Media Insights Dr. Mathew McDougall CEO, Digital Jungle
•  The differences between monitoring and measurement •  What are the types of data points we can use? •  What each can do for your organization •  Let’s take a look at a Social Media monitoring tool Lets use some questions to help us get started
Monitoring is ... watching or listening to conversations in order to determine a course of action Measurement is ... quantifying or qualifying online activity to establish success,failure or comparison Lets get the definitions straight
Monitoring is ... •  Improve branding & awareness •  Protect/Improve reputation •  Build community/advocacy •  Increase customer satisfaction •  Harvest research •  Drive sales/leads If you are monitoring
Measurement is ... •  Protect your reputation •  Facilitate customer support •  Invite innovation •  Build trust •  Market through conversation •  Gather business intelligence If you are measuring
Before you start - Set Goals…. None of these things happen if you don’t first know what you’re trying to accomplish! Tip #1
Monitoring Data (KPIs) Monitoring ... • Volume of conversation • Sentiment & tone around your brand • Conversational market-share • Competition comparison • Audience characteristics • Related topics • Influential voices • Location of conversations • Brand mentions • Service issues/needs • Real-time opportunity Monitoring Data (KPI’s)
Monitoring Data (KPIs) Measurement ... Website metrics Social audience metrics • Traffic •  Fans/Followers/Friends • Social outpost traffic •  Outpost activity Conversions •  User-generated content • Sales •  Comments • Leads •  Ratings/Reviews • Downloads •  Volume of conversation Search metrics •  Sentiment & tone • Rankings •  Conversational marketshare • Backlinks •  Competition comparison Share metrics •  Audience characteristics • Shares •  Bookmarks • Click throughs •  Referrals Measurement Data (KPI’s)
Monitoring metrics ... tell’s you who is saying what, when and where Measurement metrics ... tell’s you what you’re getting out of it Tip # 2
Recommendations ... •  Set clear objectives and goals •  Select measurement and/or monitoring metrics that provide insights for your selected goals •  Combine web analytics with your social media monitoring •  Identify owners for measurement and monitoring •  Use technology where possible to ensure consistency of •  CLAY data and automating of collecting/reporting HBERT •  FOUNDER & CHIEF ENGAGEMENT OFFICER, TRIBES WIN Recommendations
TO START, WE NEED TO… Know what reports we can get out of them See the tools Understand what each does Know how to set them up
The Freebie Tools •  Technorati (authority, links) •  Del.icio.us (quality/type) •  Google Analytics (traffic) •  Google Alerts •  Feedburner (subscribers) •  Compete/Alexa (relative traffic) •  Appsholic (social media) •  Video/photo (YouTube, flickr) •  Social bookmarks (Digg/Stumble Upon) •  Forums (Boardtracker/Twing) •  Communities, widgets •  uberVu (freemium) •  BoardTracker •  IceRocket •  Social Mention
But sometimes the free stuff can have some problems… • Limited data • Limited functionality • Most reporting is manual • RSS Common issues with free tools…
The Paid Tools SIP:Enterprise (SinoTech Group) Alterian SM2 Lithium Radian6 Sysomos Trackur Visible Technologies Dozens more…. a number of very powerful paid tools
SOCIAL MEDIA MONITORING HAS SOME CONSIDERATIONS Data accuracy and language semantics Setup and configuration
The hardest part of the tools is…. •  Setting Up Your Searches •  Insist on assistance from vendor •  Expect trial and error •  Be patient •  Understand 100% accuracy is not possible Getting started with the tools
And a special mention….. about accuracy •  Sentiment analysis is not an exact science •  Context, sarcasm and tone are killers •  Totality of web not possible •  Variations in results coincidences •  Think averages and trends… not exacts Getting started with the tools
Reporting – Manual vs. Automatic •  Automatic can produce disparate reports (style,data,etc.) •  Manual is time consuming •  Automatic is easier •  Automatic acoincidences can offer real-time data Did I mention… Manual is time consuming Management loves reports
Measurement Recap…. •  Remember what we are trying to accomplish •  Select reports that reflect the key performance indicators of those goals •  Produce different reports for different stakeholders coincidences •  Automate as much as you can •  Contextualize with summary Thinking back…
DEEPER DIVE, LETS LOOK AT ONE… SIP:Enterprise, a specialized Chinese language social media platform… that also monitors in 12 other languages What tool are we going to take a look at?
SIP:Enterprise Dashboard
SIP:Enterprise Dashboard
Where are my fans? Are they Positive? What sites am I talked about? Men? Who are my fans? Age? An example
Mercedes-Benz – Deep Dive BRAND   Men.ons   Geographic  Distribu.on   Site  Analysis   Share  of  Voice   Geographic distribution focused on the eastern cities SOV spread through Portals, Microblogs, Social Networks & BBS/ Forums Strong voice from douban.com
Model:  A3   Men.ons   Geographic  Distribu.on   Site  Analysis   Share  of  Voice   Geographic distribution focused on the eastern cities. With a high intensity in Beijing and Shanghai SOV spread through Portals, Social Networks & BBS/forums High number of mentions from seller.cheshi.com
Share of voice by car brand Breakdown by car brand Detailed Analysis
Auto Scorecard (Models) Comparison by car features The auto scorecard ranks the 5 automotive models based on a defined criteria list. Fuel Economy: Lexus CT200h, Audi A3 and Mercedes-Benz A Class all ranked highly in fuel economy Value For Money: Audi A3, BMW 1 Series and Infinity G25 were all considered good value for money Safety: Lexus CT200h and the BMW 1 Series ranked highly in safety Sportiness: Audi A3, Infinity G25 and BMW 1 Series ranked well in sportiness Quietness: Lexus CT200h and Audio A3 ranked highly in quietness
•  Set Goals •  Translate to Calls-To-Action •  Measure it •  Trend & Track other KPIs •  But don’t get distracted! Things to remember
Thank  you!   Follow on Twitter: @sinotechian Follow on Weibo: sinotechian Connect on Facebook: www.facebook.com.sinotechian Read my blog: www.dmic.asia Connect on Linkedin: www.linkedin.com/in/drmathewmcdougall Dr. Mathew McDougall! Chief  Execu.ve  Officer   My presentations on Slideshare: www.slideshare.net/digitaljungle

Recomendados

Routes Online Presentation - The Chinese Social Media Universe
Routes Online Presentation - The Chinese Social Media UniverseRoutes Online Presentation - The Chinese Social Media Universe
Routes Online Presentation - The Chinese Social Media UniverseDr Matt McDougall
 
Social Media for SMEs, JCI London
Social Media for SMEs, JCI LondonSocial Media for SMEs, JCI London
Social Media for SMEs, JCI LondonDelfin Vassallo ☁️
 
Social medias and business : Setting up a strategy
Social medias and business : Setting up a strategySocial medias and business : Setting up a strategy
Social medias and business : Setting up a strategyJean-Francois Messier
 
Social Media Marketing Seminar in HKU SPACE (Jun 2010)
Social Media Marketing Seminar in HKU SPACE (Jun 2010)Social Media Marketing Seminar in HKU SPACE (Jun 2010)
Social Media Marketing Seminar in HKU SPACE (Jun 2010)theOrigo Ltd.
 
Engaging your customers with Social Media Marketing
Engaging your customers with Social Media MarketingEngaging your customers with Social Media Marketing
Engaging your customers with Social Media MarketingtheOrigo Ltd.
 
Social Marketing Best Practices Workshop #2
Social Marketing Best Practices Workshop #2Social Marketing Best Practices Workshop #2
Social Marketing Best Practices Workshop #2Reach China Holdings Limited
 
Business And Social Media Victories
Business And Social Media VictoriesBusiness And Social Media Victories
Business And Social Media VictoriesSt. Nick Media Services
 
Maximizing the Value of Surveys for PR
Maximizing the Value of Surveys for PRMaximizing the Value of Surveys for PR
Maximizing the Value of Surveys for PRBliss Integrated Communication
 

Recomendados

Routes Online Presentation - The Chinese Social Media Universe
Routes Online Presentation - The Chinese Social Media UniverseRoutes Online Presentation - The Chinese Social Media Universe
Routes Online Presentation - The Chinese Social Media UniverseDr Matt McDougall
 
Social Media for SMEs, JCI London
Social Media for SMEs, JCI LondonSocial Media for SMEs, JCI London
Social Media for SMEs, JCI LondonDelfin Vassallo ☁️
 
Social medias and business : Setting up a strategy
Social medias and business : Setting up a strategySocial medias and business : Setting up a strategy
Social medias and business : Setting up a strategyJean-Francois Messier
 
Social Media Marketing Seminar in HKU SPACE (Jun 2010)
Social Media Marketing Seminar in HKU SPACE (Jun 2010)Social Media Marketing Seminar in HKU SPACE (Jun 2010)
Social Media Marketing Seminar in HKU SPACE (Jun 2010)theOrigo Ltd.
 
Engaging your customers with Social Media Marketing
Engaging your customers with Social Media MarketingEngaging your customers with Social Media Marketing
Engaging your customers with Social Media MarketingtheOrigo Ltd.
 
Social Marketing Best Practices Workshop #2
Social Marketing Best Practices Workshop #2Social Marketing Best Practices Workshop #2
Social Marketing Best Practices Workshop #2Reach China Holdings Limited
 
Business And Social Media Victories
Business And Social Media VictoriesBusiness And Social Media Victories
Business And Social Media VictoriesSt. Nick Media Services
 
Maximizing the Value of Surveys for PR
Maximizing the Value of Surveys for PRMaximizing the Value of Surveys for PR
Maximizing the Value of Surveys for PRBliss Integrated Communication
 
Marketing and Social Business: Make sure my business can be found online and ...
Marketing and Social Business: Make sure my business can be found online and ...Marketing and Social Business: Make sure my business can be found online and ...
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
 
Social Media Marketing .. What you need to know
Social Media Marketing .. What you need to knowSocial Media Marketing .. What you need to know
Social Media Marketing .. What you need to knowElizabeth Quintanilla, MBA
 
QRCA - Philadelphia
QRCA - PhiladelphiaQRCA - Philadelphia
QRCA - PhiladelphiaBenjamin Smithee
 
Mike freeman presentation 11 19 12
Mike freeman presentation 11 19 12Mike freeman presentation 11 19 12
Mike freeman presentation 11 19 12Mike Freeman
 
Social media matters
Social media mattersSocial media matters
Social media mattersLeading Results, Inc
 
B2B Social Media – Moving Beyond the Hype
B2B Social Media – Moving Beyond the HypeB2B Social Media – Moving Beyond the Hype
B2B Social Media – Moving Beyond the HypeText100
 
Social Studies: Understanding Social Media for Business
Social Studies: Understanding Social Media for BusinessSocial Studies: Understanding Social Media for Business
Social Studies: Understanding Social Media for BusinessPhotoShelter, Inc.
 
Klsmmp day2
Klsmmp day2 Klsmmp day2
Klsmmp day2 suresh sood
 
091123 Shanghai Spanish Chamber Of Commerce Event 0.2
091123 Shanghai Spanish Chamber Of Commerce Event 0.2091123 Shanghai Spanish Chamber Of Commerce Event 0.2
091123 Shanghai Spanish Chamber Of Commerce Event 0.2Text100
 
Marketing and social media intervention pdf naeyc 2011 full
Marketing and social media intervention pdf naeyc 2011 fullMarketing and social media intervention pdf naeyc 2011 full
Marketing and social media intervention pdf naeyc 2011 fullEngagement Strategies, LLC
 
Social media in b2 b marketing 2012 dec 18 96p3
Social media in b2 b marketing 2012 dec 18 96p3Social media in b2 b marketing 2012 dec 18 96p3
Social media in b2 b marketing 2012 dec 18 96p3Abbey Road Creations
 
Nycon social media nyfa presentation
Nycon social media nyfa presentationNycon social media nyfa presentation
Nycon social media nyfa presentationAndrew Marietta
 
Extreme Website Makeover
Extreme Website MakeoverExtreme Website Makeover
Extreme Website MakeoverPhotoShelter, Inc.
 
Social Media in Early Childhood Education:E-Literacy and Professional Tips
Social Media in Early Childhood Education:E-Literacy and Professional TipsSocial Media in Early Childhood Education:E-Literacy and Professional Tips
Social Media in Early Childhood Education:E-Literacy and Professional TipsMelanie Parlette-Stewart
 
Social Media Strategy Presentation Template
Social Media Strategy Presentation TemplateSocial Media Strategy Presentation Template
Social Media Strategy Presentation TemplateHJ Higgins
 
7 Social Media Secrets That Make a Great Direct Marketing Campaign Great
7 Social Media Secrets That Make a Great Direct Marketing Campaign Great7 Social Media Secrets That Make a Great Direct Marketing Campaign Great
7 Social Media Secrets That Make a Great Direct Marketing Campaign GreatAct-On Software
 
Social Media Strategy And Metrics
Social Media Strategy And MetricsSocial Media Strategy And Metrics
Social Media Strategy And MetricsDarcy Bevelacqua
 
What is Digital Comms short
What is Digital Comms shortWhat is Digital Comms short
What is Digital Comms shortIryna Kepych
 
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...Engagement Strategies, LLC
 
Social Media Marketing Channels - Initial Embarkment
Social Media Marketing Channels - Initial EmbarkmentSocial Media Marketing Channels - Initial Embarkment
Social Media Marketing Channels - Initial EmbarkmentDuong Nguyen Thuy
 
Social Marketing Workshop #2
Social Marketing Workshop #2Social Marketing Workshop #2
Social Marketing Workshop #2Dr Matt McDougall
 
OER Africa – An Introduction (Kenya Methodist University, Meru) January 2010
OER Africa – An Introduction (Kenya Methodist University, Meru) January 2010OER Africa – An Introduction (Kenya Methodist University, Meru) January 2010
OER Africa – An Introduction (Kenya Methodist University, Meru) January 2010PiLNAfrica
 

Más contenido relacionado

La actualidad más candente

Marketing and Social Business: Make sure my business can be found online and ...
Marketing and Social Business: Make sure my business can be found online and ...Marketing and Social Business: Make sure my business can be found online and ...
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
 
Social Media Marketing .. What you need to know
Social Media Marketing .. What you need to knowSocial Media Marketing .. What you need to know
Social Media Marketing .. What you need to knowElizabeth Quintanilla, MBA
 
Mike freeman presentation 11 19 12
Mike freeman presentation 11 19 12Mike freeman presentation 11 19 12
Mike freeman presentation 11 19 12Mike Freeman
 
B2B Social Media – Moving Beyond the Hype
B2B Social Media – Moving Beyond the HypeB2B Social Media – Moving Beyond the Hype
B2B Social Media – Moving Beyond the HypeText100
 
Social Studies: Understanding Social Media for Business
Social Studies: Understanding Social Media for BusinessSocial Studies: Understanding Social Media for Business
Social Studies: Understanding Social Media for BusinessPhotoShelter, Inc.
 
091123 Shanghai Spanish Chamber Of Commerce Event 0.2
091123 Shanghai Spanish Chamber Of Commerce Event 0.2091123 Shanghai Spanish Chamber Of Commerce Event 0.2
091123 Shanghai Spanish Chamber Of Commerce Event 0.2Text100
 
Marketing and social media intervention pdf naeyc 2011 full
Marketing and social media intervention pdf naeyc 2011 fullMarketing and social media intervention pdf naeyc 2011 full
Marketing and social media intervention pdf naeyc 2011 fullEngagement Strategies, LLC
 
Social media in b2 b marketing 2012 dec 18 96p3
Social media in b2 b marketing 2012 dec 18 96p3Social media in b2 b marketing 2012 dec 18 96p3
Social media in b2 b marketing 2012 dec 18 96p3Abbey Road Creations
 
Nycon social media nyfa presentation
Nycon social media nyfa presentationNycon social media nyfa presentation
Nycon social media nyfa presentationAndrew Marietta
 
Social Media in Early Childhood Education:E-Literacy and Professional Tips
Social Media in Early Childhood Education:E-Literacy and Professional TipsSocial Media in Early Childhood Education:E-Literacy and Professional Tips
Social Media in Early Childhood Education:E-Literacy and Professional TipsMelanie Parlette-Stewart
 
Social Media Strategy Presentation Template
Social Media Strategy Presentation TemplateSocial Media Strategy Presentation Template
Social Media Strategy Presentation TemplateHJ Higgins
 
7 Social Media Secrets That Make a Great Direct Marketing Campaign Great
7 Social Media Secrets That Make a Great Direct Marketing Campaign Great7 Social Media Secrets That Make a Great Direct Marketing Campaign Great
7 Social Media Secrets That Make a Great Direct Marketing Campaign GreatAct-On Software
 
Social Media Strategy And Metrics
Social Media Strategy And MetricsSocial Media Strategy And Metrics
Social Media Strategy And MetricsDarcy Bevelacqua
 
What is Digital Comms short
What is Digital Comms shortWhat is Digital Comms short
What is Digital Comms shortIryna Kepych
 
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...Engagement Strategies, LLC
 
Social Media Marketing Channels - Initial Embarkment
Social Media Marketing Channels - Initial EmbarkmentSocial Media Marketing Channels - Initial Embarkment
Social Media Marketing Channels - Initial EmbarkmentDuong Nguyen Thuy
 

La actualidad más candente (20)

Marketing and Social Business: Make sure my business can be found online and ...
Marketing and Social Business: Make sure my business can be found online and ...Marketing and Social Business: Make sure my business can be found online and ...
Marketing and Social Business: Make sure my business can be found online and ...
 
Social Media Marketing .. What you need to know
Social Media Marketing .. What you need to knowSocial Media Marketing .. What you need to know
Social Media Marketing .. What you need to know
 
QRCA - Philadelphia
QRCA - PhiladelphiaQRCA - Philadelphia
QRCA - Philadelphia
 
Mike freeman presentation 11 19 12
Mike freeman presentation 11 19 12Mike freeman presentation 11 19 12
Mike freeman presentation 11 19 12
 
Social media matters
Social media mattersSocial media matters
Social media matters
 
B2B Social Media – Moving Beyond the Hype
B2B Social Media – Moving Beyond the HypeB2B Social Media – Moving Beyond the Hype
B2B Social Media – Moving Beyond the Hype
 
Social Studies: Understanding Social Media for Business
Social Studies: Understanding Social Media for BusinessSocial Studies: Understanding Social Media for Business
Social Studies: Understanding Social Media for Business
 
Klsmmp day2
Klsmmp day2 Klsmmp day2
Klsmmp day2
 
091123 Shanghai Spanish Chamber Of Commerce Event 0.2
091123 Shanghai Spanish Chamber Of Commerce Event 0.2091123 Shanghai Spanish Chamber Of Commerce Event 0.2
091123 Shanghai Spanish Chamber Of Commerce Event 0.2
 
Marketing and social media intervention pdf naeyc 2011 full
Marketing and social media intervention pdf naeyc 2011 fullMarketing and social media intervention pdf naeyc 2011 full
Marketing and social media intervention pdf naeyc 2011 full
 
Social media in b2 b marketing 2012 dec 18 96p3
Social media in b2 b marketing 2012 dec 18 96p3Social media in b2 b marketing 2012 dec 18 96p3
Social media in b2 b marketing 2012 dec 18 96p3
 
Nycon social media nyfa presentation
Nycon social media nyfa presentationNycon social media nyfa presentation
Nycon social media nyfa presentation
 
Extreme Website Makeover
Extreme Website MakeoverExtreme Website Makeover
Extreme Website Makeover
 
Social Media in Early Childhood Education:E-Literacy and Professional Tips
Social Media in Early Childhood Education:E-Literacy and Professional TipsSocial Media in Early Childhood Education:E-Literacy and Professional Tips
Social Media in Early Childhood Education:E-Literacy and Professional Tips
 
Social Media Strategy Presentation Template
Social Media Strategy Presentation TemplateSocial Media Strategy Presentation Template
Social Media Strategy Presentation Template
 
7 Social Media Secrets That Make a Great Direct Marketing Campaign Great
7 Social Media Secrets That Make a Great Direct Marketing Campaign Great7 Social Media Secrets That Make a Great Direct Marketing Campaign Great
7 Social Media Secrets That Make a Great Direct Marketing Campaign Great
 
Social Media Strategy And Metrics
Social Media Strategy And MetricsSocial Media Strategy And Metrics
Social Media Strategy And Metrics
 
What is Digital Comms short
What is Digital Comms shortWhat is Digital Comms short
What is Digital Comms short
 
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...
 
Social Media Marketing Channels - Initial Embarkment
Social Media Marketing Channels - Initial EmbarkmentSocial Media Marketing Channels - Initial Embarkment
Social Media Marketing Channels - Initial Embarkment
 

Destacado

Social Marketing Workshop #2
Social Marketing Workshop #2Social Marketing Workshop #2
Social Marketing Workshop #2Dr Matt McDougall
 
OER Africa – An Introduction (Kenya Methodist University, Meru) January 2010
OER Africa – An Introduction (Kenya Methodist University, Meru) January 2010OER Africa – An Introduction (Kenya Methodist University, Meru) January 2010
OER Africa – An Introduction (Kenya Methodist University, Meru) January 2010PiLNAfrica
 
Tennisball
TennisballTennisball
Tennisballswhite75
 
Focus Group Open Source 28.4.2010 Roberto Galoppini
Focus Group Open Source 28.4.2010 Roberto GaloppiniFocus Group Open Source 28.4.2010 Roberto Galoppini
Focus Group Open Source 28.4.2010 Roberto GaloppiniRoberto Galoppini
 
Manual de especialidades_completo
Manual de especialidades_completoManual de especialidades_completo
Manual de especialidades_completoNaiara Torres
 
Brand review theme studio final
Brand review theme studio finalBrand review theme studio final
Brand review theme studio finalpekala
 
Gastric Lavage Procedure Animation
Gastric Lavage Procedure AnimationGastric Lavage Procedure Animation
Gastric Lavage Procedure AnimationPiLNAfrica
 

Destacado (8)

Social Marketing Workshop #2
Social Marketing Workshop #2Social Marketing Workshop #2
Social Marketing Workshop #2
 
OER Africa – An Introduction (Kenya Methodist University, Meru) January 2010
OER Africa – An Introduction (Kenya Methodist University, Meru) January 2010OER Africa – An Introduction (Kenya Methodist University, Meru) January 2010
OER Africa – An Introduction (Kenya Methodist University, Meru) January 2010
 
En resource sparet
En resource sparetEn resource sparet
En resource sparet
 
Tennisball
TennisballTennisball
Tennisball
 
Focus Group Open Source 28.4.2010 Roberto Galoppini
Focus Group Open Source 28.4.2010 Roberto GaloppiniFocus Group Open Source 28.4.2010 Roberto Galoppini
Focus Group Open Source 28.4.2010 Roberto Galoppini
 
Manual de especialidades_completo
Manual de especialidades_completoManual de especialidades_completo
Manual de especialidades_completo
 
Brand review theme studio final
Brand review theme studio finalBrand review theme studio final
Brand review theme studio final
 
Gastric Lavage Procedure Animation
Gastric Lavage Procedure AnimationGastric Lavage Procedure Animation
Gastric Lavage Procedure Animation
 

Similar a Using Social Media Monitoring Tools to Gain Insights

No BS Monitoring and Measurement
No BS Monitoring and MeasurementNo BS Monitoring and Measurement
No BS Monitoring and MeasurementJason Falls
 
Advanced integrations of social media analytics
Advanced integrations of social media analyticsAdvanced integrations of social media analytics
Advanced integrations of social media analyticsBlake Robinson
 
AMA-NetBase Webcast - Making Social Media Work for You
AMA-NetBase Webcast - Making Social Media Work for YouAMA-NetBase Webcast - Making Social Media Work for You
AMA-NetBase Webcast - Making Social Media Work for YouMritunjayK
 
Marketing in the Digital Era
Marketing in the Digital EraMarketing in the Digital Era
Marketing in the Digital EraScott Mowery
 
Mepra workshop ppt
Mepra workshop pptMepra workshop ppt
Mepra workshop pptSocialEyez
 
Sales 2.0 For The Real World
Sales 2.0 For The Real WorldSales 2.0 For The Real World
Sales 2.0 For The Real WorldMatthew Smith
 
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...TFM&A
 
Social Media Measurment for Solo Practitioners
Social Media Measurment for Solo PractitionersSocial Media Measurment for Solo Practitioners
Social Media Measurment for Solo PractitionersKami Watson Huyse, APR
 
Social Media workshop for A&N Media
Social Media workshop for A&N MediaSocial Media workshop for A&N Media
Social Media workshop for A&N MediaRichard Sedley
 
Addressing Top CEO Priorities through Social Media Marketing and Metrics
Addressing Top CEO Priorities through Social Media Marketing and MetricsAddressing Top CEO Priorities through Social Media Marketing and Metrics
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
 
Wikibrands Western Sponsorship Congress
Wikibrands Western Sponsorship CongressWikibrands Western Sponsorship Congress
Wikibrands Western Sponsorship CongressSean Moffitt
 
Emerging Portfolio Trends 2011
Emerging Portfolio Trends 2011Emerging Portfolio Trends 2011
Emerging Portfolio Trends 2011kfolkman
 
Basic web analytics for news organizations
Basic web analytics for news organizationsBasic web analytics for news organizations
Basic web analytics for news organizationsDana Chinn
 
Is Your Company Social?
Is Your Company Social?Is Your Company Social?
Is Your Company Social?BusinessOnline
 
ClientSummit2010_SocialBodyWorkshop
ClientSummit2010_SocialBodyWorkshopClientSummit2010_SocialBodyWorkshop
ClientSummit2010_SocialBodyWorkshopRazorfish
 
Kmp blogging presentation
Kmp blogging presentationKmp blogging presentation
Kmp blogging presentationMicrosoft
 
Nitor Infotech - Social Media Analytics Approach
Nitor Infotech - Social Media Analytics ApproachNitor Infotech - Social Media Analytics Approach
Nitor Infotech - Social Media Analytics ApproachNitor Infotech
 
Social Media Strategy - Moving Beyond the "How to"
Social Media Strategy - Moving Beyond the "How to"Social Media Strategy - Moving Beyond the "How to"
Social Media Strategy - Moving Beyond the "How to"John Chen
 
Toluna - Democratisation of Research
Toluna - Democratisation of ResearchToluna - Democratisation of Research
Toluna - Democratisation of ResearchMark Simon
 

Similar a Using Social Media Monitoring Tools to Gain Insights (20)

No BS Monitoring and Measurement
No BS Monitoring and MeasurementNo BS Monitoring and Measurement
No BS Monitoring and Measurement
 
Advanced integrations of social media analytics
Advanced integrations of social media analyticsAdvanced integrations of social media analytics
Advanced integrations of social media analytics
 
AMA-NetBase Webcast - Making Social Media Work for You
AMA-NetBase Webcast - Making Social Media Work for YouAMA-NetBase Webcast - Making Social Media Work for You
AMA-NetBase Webcast - Making Social Media Work for You
 
Marketing in the Digital Era
Marketing in the Digital EraMarketing in the Digital Era
Marketing in the Digital Era
 
Mepra workshop ppt
Mepra workshop pptMepra workshop ppt
Mepra workshop ppt
 
Sales 2.0 For The Real World
Sales 2.0 For The Real WorldSales 2.0 For The Real World
Sales 2.0 For The Real World
 
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
 
Social Media Measurment for Solo Practitioners
Social Media Measurment for Solo PractitionersSocial Media Measurment for Solo Practitioners
Social Media Measurment for Solo Practitioners
 
Social Media workshop for A&N Media
Social Media workshop for A&N MediaSocial Media workshop for A&N Media
Social Media workshop for A&N Media
 
Social Influence Marketing - for Hotels
Social Influence Marketing - for HotelsSocial Influence Marketing - for Hotels
Social Influence Marketing - for Hotels
 
Addressing Top CEO Priorities through Social Media Marketing and Metrics
Addressing Top CEO Priorities through Social Media Marketing and MetricsAddressing Top CEO Priorities through Social Media Marketing and Metrics
Addressing Top CEO Priorities through Social Media Marketing and Metrics
 
Wikibrands Western Sponsorship Congress
Wikibrands Western Sponsorship CongressWikibrands Western Sponsorship Congress
Wikibrands Western Sponsorship Congress
 
Emerging Portfolio Trends 2011
Emerging Portfolio Trends 2011Emerging Portfolio Trends 2011
Emerging Portfolio Trends 2011
 
Basic web analytics for news organizations
Basic web analytics for news organizationsBasic web analytics for news organizations
Basic web analytics for news organizations
 
Is Your Company Social?
Is Your Company Social?Is Your Company Social?
Is Your Company Social?
 
ClientSummit2010_SocialBodyWorkshop
ClientSummit2010_SocialBodyWorkshopClientSummit2010_SocialBodyWorkshop
ClientSummit2010_SocialBodyWorkshop
 
Kmp blogging presentation
Kmp blogging presentationKmp blogging presentation
Kmp blogging presentation
 
Nitor Infotech - Social Media Analytics Approach
Nitor Infotech - Social Media Analytics ApproachNitor Infotech - Social Media Analytics Approach
Nitor Infotech - Social Media Analytics Approach
 
Social Media Strategy - Moving Beyond the "How to"
Social Media Strategy - Moving Beyond the "How to"Social Media Strategy - Moving Beyond the "How to"
Social Media Strategy - Moving Beyond the "How to"
 
Toluna - Democratisation of Research
Toluna - Democratisation of ResearchToluna - Democratisation of Research
Toluna - Democratisation of Research
 

Más de Dr Matt McDougall

Digital Jungle Credentials - Cross Cultural Digital Marketing Agency
Digital Jungle Credentials - Cross Cultural Digital Marketing AgencyDigital Jungle Credentials - Cross Cultural Digital Marketing Agency
Digital Jungle Credentials - Cross Cultural Digital Marketing AgencyDr Matt McDougall
 
Attracting Chinese Guests Using Social Media
Attracting Chinese Guests Using Social Media Attracting Chinese Guests Using Social Media
Attracting Chinese Guests Using Social Media Dr Matt McDougall
 
Why Chinese Students Go Abroad for Higher Education - Infographic
Why Chinese Students Go Abroad for Higher Education - InfographicWhy Chinese Students Go Abroad for Higher Education - Infographic
Why Chinese Students Go Abroad for Higher Education - InfographicDr Matt McDougall
 
Attracting Chinese Students to Western Universities
Attracting Chinese Students to Western UniversitiesAttracting Chinese Students to Western Universities
Attracting Chinese Students to Western UniversitiesDr Matt McDougall
 
Hawaii Tourism Conference 2013 - Reputation is Everything
Hawaii Tourism Conference 2013 - Reputation is EverythingHawaii Tourism Conference 2013 - Reputation is Everything
Hawaii Tourism Conference 2013 - Reputation is EverythingDr Matt McDougall
 
Google Adwords - Enhanced Campaigns
Google Adwords - Enhanced CampaignsGoogle Adwords - Enhanced Campaigns
Google Adwords - Enhanced CampaignsDr Matt McDougall
 
The Chinese Digital Landscape 2013
The Chinese Digital Landscape 2013The Chinese Digital Landscape 2013
The Chinese Digital Landscape 2013Dr Matt McDougall
 
10 Social Media Personality Types [Infographic]
10 Social Media Personality Types [Infographic]10 Social Media Personality Types [Infographic]
10 Social Media Personality Types [Infographic]Dr Matt McDougall
 
The 10 Social Media Personality Types
The 10 Social Media Personality TypesThe 10 Social Media Personality Types
The 10 Social Media Personality TypesDr Matt McDougall
 
Social Slimming - Tips for Improving your Social Media Programs
Social Slimming - Tips for Improving your Social Media ProgramsSocial Slimming - Tips for Improving your Social Media Programs
Social Slimming - Tips for Improving your Social Media ProgramsDr Matt McDougall
 
Chinese Social Media Demographic (eBook)
Chinese Social Media Demographic (eBook)Chinese Social Media Demographic (eBook)
Chinese Social Media Demographic (eBook)Dr Matt McDougall
 
Lift13 Event Presentation - The Chinese Digital Landscape
Lift13 Event Presentation - The Chinese Digital LandscapeLift13 Event Presentation - The Chinese Digital Landscape
Lift13 Event Presentation - The Chinese Digital LandscapeDr Matt McDougall
 
Japanese Internet & Social Media Landscape
Japanese Internet & Social Media LandscapeJapanese Internet & Social Media Landscape
Japanese Internet & Social Media LandscapeDr Matt McDougall
 
South Korean Internet & Social Media Landscape
South Korean Internet & Social Media LandscapeSouth Korean Internet & Social Media Landscape
South Korean Internet & Social Media LandscapeDr Matt McDougall
 
Hong Kong Internet & Social Media Landscape
Hong Kong Internet & Social Media LandscapeHong Kong Internet & Social Media Landscape
Hong Kong Internet & Social Media LandscapeDr Matt McDougall
 
Taiwanese Internet & Social Media Landscape
Taiwanese Internet & Social Media LandscapeTaiwanese Internet & Social Media Landscape
Taiwanese Internet & Social Media LandscapeDr Matt McDougall
 
Australian Social Media & Internet Facts
Australian Social Media & Internet FactsAustralian Social Media & Internet Facts
Australian Social Media & Internet FactsDr Matt McDougall
 
Chinese Social Media and Internet facts (July, 2012)
Chinese Social Media and Internet facts (July, 2012)Chinese Social Media and Internet facts (July, 2012)
Chinese Social Media and Internet facts (July, 2012)Dr Matt McDougall
 

Más de Dr Matt McDougall (20)

Digital Jungle Credentials - Cross Cultural Digital Marketing Agency
Digital Jungle Credentials - Cross Cultural Digital Marketing AgencyDigital Jungle Credentials - Cross Cultural Digital Marketing Agency
Digital Jungle Credentials - Cross Cultural Digital Marketing Agency
 
Attracting Chinese Guests Using Social Media
Attracting Chinese Guests Using Social Media Attracting Chinese Guests Using Social Media
Attracting Chinese Guests Using Social Media
 
Why Chinese Students Go Abroad for Higher Education - Infographic
Why Chinese Students Go Abroad for Higher Education - InfographicWhy Chinese Students Go Abroad for Higher Education - Infographic
Why Chinese Students Go Abroad for Higher Education - Infographic
 
Attracting Chinese Students to Western Universities
Attracting Chinese Students to Western UniversitiesAttracting Chinese Students to Western Universities
Attracting Chinese Students to Western Universities
 
Hawaii Tourism Conference 2013 - Reputation is Everything
Hawaii Tourism Conference 2013 - Reputation is EverythingHawaii Tourism Conference 2013 - Reputation is Everything
Hawaii Tourism Conference 2013 - Reputation is Everything
 
Google Adwords - Enhanced Campaigns
Google Adwords - Enhanced CampaignsGoogle Adwords - Enhanced Campaigns
Google Adwords - Enhanced Campaigns
 
Google Penguin 2.0 Update
Google Penguin 2.0 UpdateGoogle Penguin 2.0 Update
Google Penguin 2.0 Update
 
I Love the 80's
I Love the 80'sI Love the 80's
I Love the 80's
 
The Chinese Digital Landscape 2013
The Chinese Digital Landscape 2013The Chinese Digital Landscape 2013
The Chinese Digital Landscape 2013
 
10 Social Media Personality Types [Infographic]
10 Social Media Personality Types [Infographic]10 Social Media Personality Types [Infographic]
10 Social Media Personality Types [Infographic]
 
The 10 Social Media Personality Types
The 10 Social Media Personality TypesThe 10 Social Media Personality Types
The 10 Social Media Personality Types
 
Social Slimming - Tips for Improving your Social Media Programs
Social Slimming - Tips for Improving your Social Media ProgramsSocial Slimming - Tips for Improving your Social Media Programs
Social Slimming - Tips for Improving your Social Media Programs
 
Chinese Social Media Demographic (eBook)
Chinese Social Media Demographic (eBook)Chinese Social Media Demographic (eBook)
Chinese Social Media Demographic (eBook)
 
Lift13 Event Presentation - The Chinese Digital Landscape
Lift13 Event Presentation - The Chinese Digital LandscapeLift13 Event Presentation - The Chinese Digital Landscape
Lift13 Event Presentation - The Chinese Digital Landscape
 
Japanese Internet & Social Media Landscape
Japanese Internet & Social Media LandscapeJapanese Internet & Social Media Landscape
Japanese Internet & Social Media Landscape
 
South Korean Internet & Social Media Landscape
South Korean Internet & Social Media LandscapeSouth Korean Internet & Social Media Landscape
South Korean Internet & Social Media Landscape
 
Hong Kong Internet & Social Media Landscape
Hong Kong Internet & Social Media LandscapeHong Kong Internet & Social Media Landscape
Hong Kong Internet & Social Media Landscape
 
Taiwanese Internet & Social Media Landscape
Taiwanese Internet & Social Media LandscapeTaiwanese Internet & Social Media Landscape
Taiwanese Internet & Social Media Landscape
 
Australian Social Media & Internet Facts
Australian Social Media & Internet FactsAustralian Social Media & Internet Facts
Australian Social Media & Internet Facts
 
Chinese Social Media and Internet facts (July, 2012)
Chinese Social Media and Internet facts (July, 2012)Chinese Social Media and Internet facts (July, 2012)
Chinese Social Media and Internet facts (July, 2012)
 

Último

8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...lizamodels9
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 

Último (20)

8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 

Using Social Media Monitoring Tools to Gain Insights

  • 1. The  Digital  Marke.ng  Experts   Using Measurement Tools to Gain Social Media Insights Dr. Mathew McDougall CEO, Digital Jungle
  • 2. •  The differences between monitoring and measurement •  What are the types of data points we can use? •  What each can do for your organization •  Let’s take a look at a Social Media monitoring tool Lets use some questions to help us get started
  • 3. Monitoring is ... watching or listening to conversations in order to determine a course of action Measurement is ... quantifying or qualifying online activity to establish success,failure or comparison Lets get the definitions straight
  • 4. Monitoring is ... •  Improve branding & awareness •  Protect/Improve reputation •  Build community/advocacy •  Increase customer satisfaction •  Harvest research •  Drive sales/leads If you are monitoring
  • 5. Measurement is ... •  Protect your reputation •  Facilitate customer support •  Invite innovation •  Build trust •  Market through conversation •  Gather business intelligence If you are measuring
  • 6. Before you start - Set Goals…. None of these things happen if you don’t first know what you’re trying to accomplish! Tip #1
  • 7. Monitoring Data (KPIs) Monitoring ... • Volume of conversation • Sentiment & tone around your brand • Conversational market-share • Competition comparison • Audience characteristics • Related topics • Influential voices • Location of conversations • Brand mentions • Service issues/needs • Real-time opportunity Monitoring Data (KPI’s)
  • 8. Monitoring Data (KPIs) Measurement ... Website metrics Social audience metrics • Traffic •  Fans/Followers/Friends • Social outpost traffic •  Outpost activity Conversions •  User-generated content • Sales •  Comments • Leads •  Ratings/Reviews • Downloads •  Volume of conversation Search metrics •  Sentiment & tone • Rankings •  Conversational marketshare • Backlinks •  Competition comparison Share metrics •  Audience characteristics • Shares •  Bookmarks • Click throughs •  Referrals Measurement Data (KPI’s)
  • 9. Monitoring metrics ... tell’s you who is saying what, when and where Measurement metrics ... tell’s you what you’re getting out of it Tip # 2
  • 10. Recommendations ... •  Set clear objectives and goals •  Select measurement and/or monitoring metrics that provide insights for your selected goals •  Combine web analytics with your social media monitoring •  Identify owners for measurement and monitoring •  Use technology where possible to ensure consistency of •  CLAY data and automating of collecting/reporting HBERT •  FOUNDER & CHIEF ENGAGEMENT OFFICER, TRIBES WIN Recommendations
  • 11. TO START, WE NEED TO… Know what reports we can get out of them See the tools Understand what each does Know how to set them up
  • 12. The Freebie Tools •  Technorati (authority, links) •  Del.icio.us (quality/type) •  Google Analytics (traffic) •  Google Alerts •  Feedburner (subscribers) •  Compete/Alexa (relative traffic) •  Appsholic (social media) •  Video/photo (YouTube, flickr) •  Social bookmarks (Digg/Stumble Upon) •  Forums (Boardtracker/Twing) •  Communities, widgets •  uberVu (freemium) •  BoardTracker •  IceRocket •  Social Mention
  • 13. But sometimes the free stuff can have some problems… • Limited data • Limited functionality • Most reporting is manual • RSS Common issues with free tools…
  • 14. The Paid Tools SIP:Enterprise (SinoTech Group) Alterian SM2 Lithium Radian6 Sysomos Trackur Visible Technologies Dozens more…. a number of very powerful paid tools
  • 15. SOCIAL MEDIA MONITORING HAS SOME CONSIDERATIONS Data accuracy and language semantics Setup and configuration
  • 16. The hardest part of the tools is…. •  Setting Up Your Searches •  Insist on assistance from vendor •  Expect trial and error •  Be patient •  Understand 100% accuracy is not possible Getting started with the tools
  • 17. And a special mention….. about accuracy •  Sentiment analysis is not an exact science •  Context, sarcasm and tone are killers •  Totality of web not possible •  Variations in results coincidences •  Think averages and trends… not exacts Getting started with the tools
  • 18. Reporting – Manual vs. Automatic •  Automatic can produce disparate reports (style,data,etc.) •  Manual is time consuming •  Automatic is easier •  Automatic acoincidences can offer real-time data Did I mention… Manual is time consuming Management loves reports
  • 19. Measurement Recap…. •  Remember what we are trying to accomplish •  Select reports that reflect the key performance indicators of those goals •  Produce different reports for different stakeholders coincidences •  Automate as much as you can •  Contextualize with summary Thinking back…
  • 20. DEEPER DIVE, LETS LOOK AT ONE… SIP:Enterprise, a specialized Chinese language social media platform… that also monitors in 12 other languages What tool are we going to take a look at?
  • 23. Where are my fans? Are they Positive? What sites am I talked about? Men? Who are my fans? Age? An example
  • 24. Mercedes-Benz – Deep Dive BRAND   Men.ons   Geographic  Distribu.on   Site  Analysis   Share  of  Voice   Geographic distribution focused on the eastern cities SOV spread through Portals, Microblogs, Social Networks & BBS/ Forums Strong voice from douban.com
  • 25. Model:  A3   Men.ons   Geographic  Distribu.on   Site  Analysis   Share  of  Voice   Geographic distribution focused on the eastern cities. With a high intensity in Beijing and Shanghai SOV spread through Portals, Social Networks & BBS/forums High number of mentions from seller.cheshi.com
  • 26. Share of voice by car brand Breakdown by car brand Detailed Analysis
  • 27. Auto Scorecard (Models) Comparison by car features The auto scorecard ranks the 5 automotive models based on a defined criteria list. Fuel Economy: Lexus CT200h, Audi A3 and Mercedes-Benz A Class all ranked highly in fuel economy Value For Money: Audi A3, BMW 1 Series and Infinity G25 were all considered good value for money Safety: Lexus CT200h and the BMW 1 Series ranked highly in safety Sportiness: Audi A3, Infinity G25 and BMW 1 Series ranked well in sportiness Quietness: Lexus CT200h and Audio A3 ranked highly in quietness
  • 28. •  Set Goals •  Translate to Calls-To-Action •  Measure it •  Trend & Track other KPIs •  But don’t get distracted! Things to remember
  • 29. Thank  you!   Follow on Twitter: @sinotechian Follow on Weibo: sinotechian Connect on Facebook: www.facebook.com.sinotechian Read my blog: www.dmic.asia Connect on Linkedin: www.linkedin.com/in/drmathewmcdougall Dr. Mathew McDougall! Chief  Execu.ve  Officer   My presentations on Slideshare: www.slideshare.net/digitaljungle