1. Jarrell Brown
Creative Work Plan
Reference:
The Children’s Home of Cincinnati
Tel: (513) 272 – 2800
Address: 5050 Madison Road Cincinnati, OH 45227
Project Name: Music Heals
Creative Team:
 Jarrell Brown
 Adam Housely
 Brianna Perry
 Mariska Harigtay
 Lucy Lu
Overview:
This plan is designed to create two advertising spots, one radio and one television,
for The Children’s Home of Cincinnati’s new Music Heals program. Music Heals is a
new music therapy program they are offering to all school age children. Each child
will choose to learn an instrument or join in a choir to help channel his or her
negative energy and experiences into something positive. We will use the persons
hired for the program in the ads and use showcase some of the instruments that will
be available and songs that will be played and sung.
Objective:
 To get the word out about The Children’s Home of Cincinnati and their new
“Music Heals” program and increase participation in the program to 30
students
Target Audience:
 Possible student participants
 School and community center personnel in the Cincinnati area
Spotlight:
This program is designed to help guide students to a happy and healthy lifestyle
through music
Reasons Why:
 To try a new system for helping children to deal with hardships that they
experience in their life
 To try and give children a positive outlet to deal with issues
 To teach children to deal with their issues in a positive way
 To help develop music skills for children
Other Resources:

2.  Client Feedback:
o Client wants this program advertised on major media outlets in the
Cincinnati area
o Client wants an emphasis on the instruments in the radio ad with
mention of the choir
o Client wants an emphasis on the choir aspect in the broadcast ad with
a mention of the instruments
Schedule:
 March 1 – Initial meeting with client
 March 2 – 5 – Creative team brainstorming
 March 6 – Creative review meeting with client
 March 7 – 10 – Draft scripts for ads and get approval from client
 March 11 – 31 – Shoot broadcast ad and record radio ad and edit
 April 1 – Final presentation to client
 April 2 – Pending client approval, send ads to all suggested media on media
list

3. Media List
Radio Stations:
 B105 – Wube FM – Country Station
 WNKU 89.7 – Local NPR
 WKRQ Q102 – Top 40 pop
 WCKY 1530 Homer – Sport Talk
 Wiz FM 101.1 – Hip Hop
Television Stations
 WLWT (NBC)
 WCPO (ABC)
 WKRC (CBS)
 WPTO (PBS)
 WXIX (FOX)

4. Radio Ad
(Instruments fade in playing “When The Saints Go Marching In”)
Teacher: Does this tune sound familiar but not like you’ve heard it before?
Student: Yes, Miss. Hannigan but why does it sound so different?
Teacher: That’s because some students at the Children’s Home of Cincinnati are
learning to play this song on different instruments through the Music Heals
program.
Student: That sounds so fun Miss. Hannigan, but what is the Children’s Home of
Cincinnati and the Music Heals program?
Teacher: The Children’s Home of Cincinnati is a fun place for children and young
adults to go and learn important things for school and life that they may not be
getting at home or elsewhere. The Music Heals program uses the power of music to
show you how to channel your feelings into a positive outlet using a variety of
instruments from trumpets to drums to violins. And if instruments aren’t your
things, they have a choir as well.
Student: How I can I join the Music Heals program, Miss Hannigan?
Teacher: Have an adult you know log on to www.thechildrenshomecinti.org or call
513-272-2800 for more information
Student: Thanks Miss Hannigan, I can’t wait to start learning!

5. Broadcast Ad
(Screen starts black)
(Light comes on overhead of soprano section of choir as they start to sing “I Want It
That Way”)
(After two lines in the song, light comes on overhead of alto section of choir and they
join in singing with the sopranos)
(After next two lines, light comes on overhead of tenor section and the small band to
the side, as the tenor section joins in singing with the rest of the choir)
(As chorus starts, single spotlight comes on in front of choir for Nick Lachey)
Nick Lachey: Wonder how these talented youngsters are covering my band’s hit “I
Want It That Way”? The Children’s Home of Cincinnati’s Music Heals program is
how! Through this wonderful healing program, children are encouraged and given
the tools to channel their feelings through music, whether they want to be apart of
the choir (camera pans choir) or a part of the band (single quick shot to the side
band), there is a place for every special child to learn and grow. To find out more
information about the Music Heals program or The Children’s Home of Cincinnati,
log on to www.thechildrenshomecinti.org or call 5132722800. We want to be a
microphone for each child’s voice so he or she can say
(Nick and Choir sing together) “I Want It That Way”.

6. Jarrell Brown FOR IMMDEIATE RELEASE
Tel: (513) 292 – 8172
Email: brownja7@miamioh.edu
NON-PROFIT TEACHING CHILDREN HOW TO HEAL THROUGH
MUSIC
April 1, 2015
We know the healing power of music and now The Children’s Home of Cincinnati
will be spreading that message to a much younger audience. Introduced as “Music
Heals”, the new musical program offered by the non-profit will be the first of its kind
in the area. Incorporating musical instruments and popular music in a band and
choral setting for children to channel their inner feeling and thoughts in a positive
way.
The Children’s Home of Cincinnati has partnered with the National Federation of
Musicians’ Cincinnati Chapter to bring in choral and instrumental experts to help
guide the children on their learning journey. There are several instruments options
offered for the students including trumpets and horns, xylophones, drums, violins,
violas and many more, all donated by local music shops around Cincinnati. Sheet
music for the choir has been donated from local shops as well.
Located in Cincinnati, the organization prides its self on helping children, from birth
to 18, who are experiencing social, behavioral or learning challenges. There are
several program options including educational programs for children of all ages to
support programs for parents and guardians. Children’s Home also has on-staff
physicians to help with any medical issues that the children may face while on site,
as well as for any previous medical conditions they may have had or if they want to
talk to someone.
About The Children’s Home
The Children’s Home of Cincinnati opened its doors in 1864 to provide day care and
shelter for the poor and abandoned children of Cincinnati, the initial mission being
centered on saving children from the despair of neglect, abuse and poverty.
Originally as a foster home for children, the organization changed its mission in the
1970’s from a foster home to the residential treatment facility that it is today.
The Children’s Home of Cincinnati is located at 5050 Madison Road Cincinnati, Ohio
45227. You can reach the home for donations or to volunteer at 513-272-2800 or at
their website www.thechildrenshomecinti.org
###