1. ADVERTISING IS DEADLONG LIVE ADVERTISING

2. THE FUTURE IS NOW
2007 2010 2013

3. LEAP MOTION

4. THE FUTURE IS NOW
2007 2010 2013 2020
?

6. TRADITIONAL MODEL
TV
PRINT
DIGITAL
OOH
%

7. NOW MEDIA

8. NOW MEDIA
%?

9. TRADITIONAL MINDSET
BUY
BUY NOW

10. THE JOURNEY
BUY NOW
BUYPURCHASE PATH

11. THE JOURNEY
BUY
AD AD
SEARCH
FACEBOOK

12. OLD MODEL
BRAND CONSUMER

13. OLD MODEL
BRAND REACH

14. OLD MODEL
BRAND BUY

15. NEW MODEL
BRAND CONSUMER

16. NEW MODEL
APP
WEBSITE
FACEBOOK
GAME
COMMUNITIES

17. NOW MEDIA

18. NEW MODEL
BRAND BUY

19. NEW MODEL
RESULTREACH

20. OLD MODEL

21. NEW MODEL
AWARENESS
INTEREST
DESIREACTION
ENGAGE

22. NEW MODEL
CAMPAIGN BUILD TO LAST

23. NEW MODEL
UTILITY CONVENIENCE VALUE EXPERIENCE

24. THE SHIFT
BUSINESS
PROBLEM
CONSUMER
BEHAVIOR

25. THE SHIFT
BUSINESS
PROBLEM TECHNOLOGY
CONSUMER
BEHAVIOR
ADVERTISING

26. THE SHIFT
ARCHITECTUREART

27. NEW BUSINESS MODEL
%

28. NEW BUSINESS MODEL
HOW CAN WE IMPROVE
THE LIFE OF THE CONSUMER?

29. NEW BUSINESS MODEL
CONCEPT
FACEBOOK MOBILE DIGITAL IN-STORE PINTEREST

30. Google Art Copy & Code
www.artcopycode.com/#/film

31. HIBBETT SPORTS

32. MOBILE CVB

33. MOBILE CVB

34. NIKE+

35. NIKE FUEL BAND

36. KELLOGG MY SPECIAL K

37. STARBUCKS

38. TESCO

39. WHAT'S THE ROI?
WHAT'S THE RETURN ON RELATIONSHIP?
NOW LATER
$
$
$$
$$$$
$$$$$$VS.

40. 2020

42. jarrett@redsquareagency.com
@jarrettmccraw
linkedin.com/in/jarrettmccraw