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RSQ - advertising is dead.
- 1. advertising is dead. long live advertising.
- 2. the way people consume media is changing. so should the way you communicate.
- 6. advertise smarter, not harder. think like your customer.
- 8. 18-34 FEMALE RUNNING + COOKING + MUSIC FESTIVALS FACEBOOK, INSTAGRAM & TWITTER NIKE, LULULEMON, TOYOTA, CUPCAKE WINE, WARBY PARKER BREAKING BAD, HOUSE OF CARDS, ORANGE IS THE NEW BLACK
- 9. BRAND BUY
- 10. BRAND BUY
- 11. RESULT REACH
- 13. understand the customer journey. guide the consumer toward acquisition.
- 14. AD BUY
- 18. add value to the customer’s life. create things people want.
- 24. WHAT IS THE RETURN ON RELATIONSHIP? $$$$$$$$$$$$$ VS. $$ $$$ $$$$$$$ $$$$$$$$$$$$$