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TENCon2011 Social Media

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Jason Hoeppner
Jason Hoeppner

The topic of social media is being discussed at many agencies. We will discuss how it can be used - and whether your agency should get into it.

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Jason Hoeppner B. H. Burke & Co., Inc. Implementing Social Media in Your Agency
Introduction ,[object Object],[object Object]
Learning Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],(Page 3)
Implementing Social Media Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Page 3)
Implementing Social Media Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Page 4)
Future Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Page 4)
Future Trends ,[object Object],[object Object],(Page 4)
Typical Agency Relationship Progression – Without Social Media RELATIONSHIP SPECTRUM “ Have we met?” “ I know you from the Chamber.” “ Oh, you sell insurance.” “ Ok, quote me.” Renewal time… “ Am I happy? Am I paying too much?” “ Service is great, and I trust him.” … The relationship is solid. Service Life Could last months … or years! Could last years … or only months!
Typical Agency Relationship Progression – With Social Media RELATIONSHIP SPECTRUM “ Have we met?” “ I know you from the Chamber.” “ Oh, you sell insurance.” “ Ok, quote me.” “ Service is great, and I trust him.” … The relationship is solid. Service Life Renewal time… “ Am I happy? Am I paying too much?” Better service, enhanced relationship. Connect online & share Oh, you’re a person, not just an insurance geek!
Implementing Social Media Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools To Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Page 5)
Implementing Social Media Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the Time Involved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Page 5)
Implementing Social Media Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reasons To Use Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Page 6)
Implementing Social Media Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Help ,[object Object],[object Object],[object Object],[object Object],(Page 5)
Implementing Social Media Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Policies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Page 6-7)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Policies (Page 8)
Implementing Social Media Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media and E&O ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Page 8)
Implementing Social Media Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Page 9)
Implementing Social Media Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Out There ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Your great article on how to prepare your vacation home for winter… Your friends, contacts or followers like and share your article…
Effective Use of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Page 10)
Effective Use of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Page 11)
Implementing Social Media Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Else Should I Think About? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Page 11)
Additional Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Page 12)
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Jason Hoeppner, CIC B. H. Burke & Co., Inc. [email_address] (860) 399-8288 http://twitter.com/JasonHoeppner http://www.linkedin.com/in/JasonHoeppner http://www.facebook.com/JasonHoeppner
ASCnet can be reached at: [email_address] 407-869-0404 www.ASCnet.org Facebook www.facebook.com/pages/ASCnet Twitter www.twitter.com/ascnet
Principal Partner Platinum Partners 2011 Benefit Partners
Gold Partner Silver Partners 2011 Benefit Partners
Bronze Partner Gold Partner 2011 Benefit Partners
TENCon2011 Social Media

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TENCon2011 Social Media

  • 1.  
  • 2. Jason Hoeppner B. H. Burke & Co., Inc. Implementing Social Media in Your Agency
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  • 10. Typical Agency Relationship Progression – Without Social Media RELATIONSHIP SPECTRUM “ Have we met?” “ I know you from the Chamber.” “ Oh, you sell insurance.” “ Ok, quote me.” Renewal time… “ Am I happy? Am I paying too much?” “ Service is great, and I trust him.” … The relationship is solid. Service Life Could last months … or years! Could last years … or only months!
  • 11. Typical Agency Relationship Progression – With Social Media RELATIONSHIP SPECTRUM “ Have we met?” “ I know you from the Chamber.” “ Oh, you sell insurance.” “ Ok, quote me.” “ Service is great, and I trust him.” … The relationship is solid. Service Life Renewal time… “ Am I happy? Am I paying too much?” Better service, enhanced relationship. Connect online & share Oh, you’re a person, not just an insurance geek!
  • 12.
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  • 30. Your great article on how to prepare your vacation home for winter… Your friends, contacts or followers like and share your article…
  • 31.
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  • 36.
  • 37. Jason Hoeppner, CIC B. H. Burke & Co., Inc. [email_address] (860) 399-8288 http://twitter.com/JasonHoeppner http://www.linkedin.com/in/JasonHoeppner http://www.facebook.com/JasonHoeppner
  • 38. ASCnet can be reached at: [email_address] 407-869-0404 www.ASCnet.org Facebook www.facebook.com/pages/ASCnet Twitter www.twitter.com/ascnet
  • 39. Principal Partner Platinum Partners 2011 Benefit Partners
  • 40. Gold Partner Silver Partners 2011 Benefit Partners
  • 41. Bronze Partner Gold Partner 2011 Benefit Partners

Notas del editor

  1. Go to www.google.com/profiles www.MerchantCircle.com
  2. First off, I want to apologize if anyone thought this would be a presentation/interview about using social media. It IS NOT. Ok, ok, we will talk about how you can use social media a bit later, but it is much more important and critical to using all communication tools successfully to think about… NOT IN HANDOUT
  3. First off, I want to apologize if anyone thought this would be a presentation/interview about using social media. It IS NOT. Ok, ok, we will talk about how you can use social media a bit later, but it is much more important and critical to using all communication tools successfully to think about…
  4. This can be an extension of the agency internet use or electronic media use policies – or it can be something completely separate.
  5. Agency E&O Considerations When Using Social Media
  6. http://www.fredcavazza.net/2009/04/10/social-media-landscape-redux/ http://www.fredcavazza.net/2010/12/14/social-media-landscape-2011/
  7. See my social media bookmarks. http://mashable.com/2010/11/02/building-social-media-team/
  8. Identify ways to apply training Request feedback on training session