1. DESIGN OUT LOUD v/
Carnegie Mellon University School of Design
Senior ID Studio | Class 11: Project Management
© DePerro 2010

2. OVERVIEW
Video Presentation Process
‣ GATHER
‣ DISTILL v/
‣ FRAME
‣ PRESENT
‣ EXAMPLES
© DePerro 2010

3. GATHER
Research
‣ Secondary Research
‣ Primary Research v/
‣ Rinse & Repeat (verifciation...along the way)
© DePerro 2010

4. DISTILL
Research Findings
‣ Gather 3 to 5 key insights from your primary and secondary
research you’ve conducted the last two weeks. v/
‣ Prepare one core high-level idea
‣ Frame insight as an actionable item, to clarify your message.
‣ Descriptions, Images, Video Snippets, Diagrams...
© DePerro 2010

5. FRAME
Video Outline
‣ State your problem
‣ Insights gathered support why you’re solving this problem.
‣ Who has this problem? v/
‣ Insights gathered drive how you will solve this problem.
‣ How are you going to solve this problem? (hypothesis)
‣ What do you want people to take away/do after watching?
© DePerro 2010

6. PRESENT
PRESENTATION DECISIONS
‣ Presentation VS. Web (stand-alone)
‣ Slideshow (notes, voice over) VS. Video (image + voice) v/
‣ Text VS. Image VS. Metaphor
‣ Call to Action VS. Sharing tools
© DePerro 2010

7. EXAMPLES
CHARITY WATER
PROBLEM
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8. EXAMPLES
CHARITY WATER
USER
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9. EXAMPLES
CHARITY WATER
SOLUTION
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10. EXAMPLES
CHARITY WATER
CALL TO ACTION
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11. EXAMPLES
TIMBUK2: FLAP BAG
PROBLEM
?
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12. EXAMPLES
TIMBUK2: FLAP BAG
USER
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13. EXAMPLES
TIMBUK2: FLAP BAG
SOLUTION
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14. EXAMPLES
TIMBUK2: FLAP BAG
CALL TO ACTION
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15. EXAMPLES
IDEA SPRIG
PROBLEM
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16. EXAMPLES
IDEA SPRIG
USER
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17. EXAMPLES
IDEA SPRIG
SOLUTION
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18. EXAMPLES
IDEA SPRIG
CALL TO ACTION
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19. EXAMPLES
IDEO: FUTURE OF THE BOOK
PROBLEM
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20. EXAMPLES
IDEO: FUTURE OF THE BOOK
USER
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21. EXAMPLES
IDEO: FUTURE OF THE BOOK
SOLUTION
© DePerro 2010

22. EXAMPLES
IDEO: FUTURE OF THE BOOK
CALL TO ACTION
© DePerro 2010

23. NEXT CLASS
Be prepared for Mon 10/4
‣ Core Insights
‣ Outline/Storyboard
‣ Begin Visuals
‣ Reminder: Send
Weekly Updates!

24. v/
DESIGN OUT LOUD
Carnegie Mellon University School of Design
Senior ID Studio
© DePerro 2010