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Using LinkedIn For Business
1. Using LinkedIn For Business Florida Direct Marketing Association May 20, 2010 Jason Peck – eWayDirect –www.ewaydirect.com Jeff Yaniga – Destination Rx – http://www.drx.com
2. What We’ll Cover What do YOU want to learn? Plus.. Setting up your LinkedIn profile Navigating LinkedIn How to be helpful (answers and recommendations) How to promote company content
3. Why LinkedIn? Over 65 million members Great place to find and meet potential clients, partners and experts in your field Join interesting discussions and gain knowledge Find a new job/employees Drive traffic to your blog/website Google likes it It’s the only major social network that lets you export the contact data from people you’re connected to
4. Building Your Profile Picture Headline Summary Specialties Experience Websites Applications
18. Navigating LinkedIn What You Need To Know What to post/share How to search How to connect with others How to join groups Giving and receiving recommendations How to answer questions
19. What to Post What you’re working on What events your going to If your company has a helpful whitepaper or presentation out Mainly professional, but can mix personal
20. Searching LinkedIn Search people, groups, companies, jobs or answers Can refine searches and filter by relationship, company, industry, groups, etc.