6. 1) Introduce theories of persuasion. 2) Apply theory to the real world. 3) Show how persuasive messages are created. 4) Discuss how persuasion should be used ethically.
13. You see over 3,000 Advertising messages per day. - Dr. Jean Kilbourne
14. $200 Billion on Advertising 1) $250,000 to make a commercial 2) $250,000 to air a commercial 3) $1 Million to air a commercial during the Academy Awards 4) $1.5 Million to air a commercial during the Super bowl (Victoria’s Secret)
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17. 2) Knowledge Function 1) Pervasive Function 3) Defensive Function 4) Debunking Function
26. Rhetorical Communication The process of a source stimulating a source-selected meaning in the mind of a receiver by means of verbal and nonverbal messages.
37. Belief is our cognitive understanding of something. Attitude is our affective reaction or evaluation of something (positive, negative, or neutral evaluation of what we understand)