This document discusses the influence of pop culture in America and beyond. It covers topics like how kids influence over $130 billion in spending, the prevalence of advertising messages which some studies estimate are over 5,000 per day, and how advertisers aim to sell an idealized version of oneself to consumers. It also examines the objectification of people in media and links this to rising rates of body dysmorphia, eating disorders, and the promotion of unrealistic body standards.
17. You see over 3,000 Advertising messages per day. - Dr. Jean Kilbourne (1999)
18. You see over 5,000 Advertising messages per day. - Advertising Age (2000)
19. This number will increase ten fold in the next five years because of the new Internet advertising
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22. $200 Billion on Advertising 1) $250,000 to make a commercial 2) $250,000 to air a commercial 3) $1 Million to air a commercial during the Academy Awards 4) $1.5 Million to air a commercial during the Super bowl (Victoria’s Secret)
56. Why Might You Ask? 1. African Americans spend more than $446 billion more than the GNP of Switzerland 2. Gay and Lesbian Markets – Virtually untapped with a lot of expendable income
57. 3. The Elderly – Over 50 - Spend $60 Million Annually on Grandchildren - Spend $30 Billion on Travel - More likely to be On-line than any other sub-population in the US - By 2020 there will be 96 million over the age of 50 – 43% of all adults in the US
76. Body Dysmorphia An inaccurate, unrealistic, and pathological appraisal of one’s physical appearance.
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78. Anorexia Nervosa When an individual is at 85% of what their normal weight should be for someone their height and age.
79. Bulimia Tendency to over eat (binge) followed by some form of purging: self-induced vomiting, diuretics, emetic abuse, excessive exercise, fasting, and/or laxatives.
80. Binge Eating Disorder Eating, in a discrete period of time (e.g., within any 2-hour period), an amount of food that is clearly larger than what most people would eat in a similar period of time under similar circumstances. i