Digital procurement 2013 keynote

•

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Keynote presentation on digital marketing trends and digital transformation for the 2013 Procurecon digital and marketing procurement conference.

Empresariales Tecnología

Staying
Ahead
of
Trends
in

Digital
Marke6ng:

What’s
Next?

Just when you think you’ve got it
all ﬁgured out …!

We already live in a digital world … !
it’s about NOW!

The new normal!

This is the new normal!

The new consumer decision journey is
experiential!

Credit:
McKinsey
&
Co.

Great design matters …!
The
UX
of
everything

Great content matters …!

Visibility

Sharing

Leads

Content marketing is on everyone’s plan!

But a lot will be …!
Content
marke6ng

Credit:
Doug
Kessler,
Velocity
Partners

The visual web is fueling social discovery!

“Real time” marketing creates relevancy!

Consumers expect mobile UTILITY -- real
value to consumers, engagement for
marketers!

Integration opportunities are everywhere!

Best-in-class means investing in
analytics and data capabilities!

Every
year
the
world’s

data
increases
by…

For those keeping score …!
1

UX of everything!

2

Content marketing!

3

Mobile, mutli-screen engagement!

4

Visual, social discovery!

5

Evolving media opportunities!

6

Data, analytics!

An entire collaborative economy emerging!

Even where you may not need or want it …!

“The internet of things” is beginning to
spawn practical products for consumers!

Most notably, the growing popularity of  
“the quantiﬁed self”!

Wearable computing is just coming to
market, but still just a bright shiny object!

Facial recognition enables targeting of
messages and experiences!

Gesture recognition brings the digital
and physical worlds together!

Organizations must be prepared
for change …!

Technology changes faster than organizations!

Credit:
ScoH
Brinker
/
chiefmartec
blog

It’s about NOW!
Requires new roles –  
eg: marketing technologist !

Requires a data driven, curiosity driven
culture!

Keep your eyes on the trends,
but your feet on the ground!

Thanks
for

listening!

Jason@agilitico.com
@jasonheller

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Digital procurement 2013 keynote

1. Staying Ahead of Trends in Digital Marke6ng: What’s Next?

2. Just when you think you’ve got it all ﬁgured out …!

4. But it’s not about the future …!

5. We already live in a digital world … ! it’s about NOW!

6. It’s about the consumer!

7. TODAY’s consumer is connected!

8. TODAY’s consumer is empowered!

9. TODAY’s consumer is distracted!

10. The new normal! This is the new normal!

11. It’s about moving from: What do we want to make the consumer feel & think about our brand?

12. To: How can our brand meet consumers’ expecta;ons, needs and desires?

13.

14. The new consumer decision journey is experiential! Credit: McKinsey & Co.

15. Great design matters …! The UX of everything

16. Great content matters …! Visibility Sharing Leads

17. Content marketing is on everyone’s plan!

18. But a lot will be …! Content marke6ng Credit: Doug Kessler, Velocity Partners

19. The visual web is fueling social discovery!

20. “Real time” marketing creates relevancy!

21. Consumers expect mobile UTILITY -- real value to consumers, engagement for marketers!

22.

23. Media’s complexity is on the rise …!

24.

25. Integration opportunities are everywhere!

26. Best-in-class means investing in analytics and data capabilities!

27. Every year the world’s data increases by…

28. For those keeping score …! 1 UX of everything! 2 Content marketing! 3 Mobile, mutli-screen engagement! 4 Visual, social discovery! 5 Evolving media opportunities! 6 Data, analytics!

29. So what does the future hold …!

30. An entire collaborative economy emerging!

31. Everything can be connected …!

32. Even where you may not need or want it …!

33. “The internet of things” is beginning to spawn practical products for consumers!

34. Most notably, the growing popularity of   “the quantiﬁed self”!

35. Wearable computing is just coming to market, but still just a bright shiny object!

36. Facial recognition enables targeting of messages and experiences!

37. Gesture recognition brings the digital and physical worlds together!

38.

39.

40. Organizations must be prepared for change …!

41. Technology changes faster than organizations! Credit: ScoH Brinker / chiefmartec blog

42. It’s about NOW! Requires new roles –   eg: marketing technologist !

43. Requires Agile marketing processes!

44. Requires a data driven, curiosity driven culture!

45. Keep your eyes on the trends, but your feet on the ground!

46. Thanks for listening! Jason@agilitico.com @jasonheller

Digital procurement 2013 keynote

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