Social Start Up Presentation
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This document discusses how to build a personal brand and grow a business through hybrid multi-dimensional marketing. It recommends starting with a blog to tie together social media efforts, focusing on topics you're knowledgeable in while optimizing profiles and posting daily. It also stresses identifying influencers, building email lists, and becoming an authority by evolving as a blogger and answering questions better than others. The goal is to become a hybrid multi-dimensional marketing badass.
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Social Start Up Presentation
- 1. Building Your Personal Brand & Growing Your Business
- 2. Death of the One Dimensional Marketer
- 7. The Birth of an Hybrid Marketer
- 8. Social, Content, SEO, Email, Analytics
- 10. A Blog is the Rug That Ties the Social Media Room Together
- 11. Start With What You Know
- 12. Brush Up on Your Writing
- 13. Nobody’s Going to Tell You What to Blog About
- 14. Answer the Questions That Are Out There, Better.
- 15. Evolve as a Blogger, Become an Authority
- 18. Optimizing the About Page
- 19. If There’s One Takeaway Today: Google Authorship
- 20. Create Your Own TV Show/ Podcast w/ Hangouts
- 23. Build Your Lists, Check In Daily
- 27. Optimize Your Profile & Post Updates Daily
- 28. Make This Your Morning Paper
- 29. It’s Time!
- 30. Get Fired Up About Your Passion
- 31. Call Bulls**t When You See It 31
- 33. Call Bulls**t When You See It 33
- 35. Your Philosophical Approach to Social is Killin’ Me
- 37. Fuel for Your Ideas & Social Channels
- 38. - Hugh MacLeod
- 39. A Hybrid Multi-Dimensional Marketing Badass
Notas del editor
- Reflected text and animated spotlight(Intermediate)To reproduce the text effects on this slide, do the following:On the Home tab, in theSlides group, click Layout, and then click Blank.On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box. Enter text in the text box and select the text. On the Home tab, in the Font group, do the following:In the Font list, select Arial Black.In the Font Size box, enter 50.Click Bold. On the Home tab, in the Paragraph group, click Center to center the text in the text box.Select the text box. Under Drawing Tools, on the Format tab, in bottom right corner of the WordArt Styles, click the Format Text Effects dialog box launcher. In the Format Text Effects dialog box,click Text Fill in the left pane, select Gradient fill in the Text Fill pane, and then do the following: In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left).Under Gradient stops, click Add gradient stop or Remove gradient stop until two stops appear in the slider.Also under Gradient stops, customize the gradient stops that you added as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 35% (third row, second option from the left).Select the last stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).Also in the Format Text Effects dialog box,click 3-D Format in the left pane, and then do the following in the 3-D Format pane:Under Bevel, click the button next to Top, and then under Bevel click Circle (first row, first option from the left). Next to Top, in the Width box, enter 10 pt, and in the Height box, enter 2.5 pt.Under Depth, click the button next to Color, and then select Automatic. Under Contour, click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 68,Green: 113,Blue: 166. In the Sizebox, enter 0.5 pt.Under Surface, click the button next to Material, and then under Standard clickMetal (fourth option from the left). Click the button next to Lighting, and then under Neutral click Contrasting (second row, second option from the left). In the Angle box, enter 75°.Under Drawing Tools, on the Format tab, in the WordArt Styles group, click Text Effects, point to Reflection, and then under Reflection Variations click Half Reflection, touching (first row, second option from the left).Drag the text box above the middle of the slide.On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Center.To reproduce the shape effects on this slide, do the following:On the Insert tab, in the Illustrations group, click Shapes, and then under Basic Shapes click Oval (first row, second option from the left). On the slide, drag to draw an oval.Select the oval. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Height box, enter 1.1”. In the Width box, enter 2.31”.With the oval still selected, on the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add gradient stop or Remove gradient stop until three stops appear in the slider.Also under Gradient stops, customize the gradient stops that you added as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 0%.Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).In the Transparency box, enter 21%.Select the next stop in the slider, and then do the following: In the Position box, enter 51%.Click the button next to Color, and then under Theme Colorsclick White, Background 1 (first row, first option from the left).In the Transparency box, enter 73%.Select the last stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, and then under Theme Colorsclick Black, Text 1 (first row, first option from the left).In the Transparency box, enter 100%.Under the Drawing Tools, on the Format tab, in the Shapes Styles group, do the following:Click the arrow next to Shape Outline, and then click No Outline.Click Shape Effects, point to Soft Edges,and then click 25 Point.On the slide, drag the oval until it is centered on the first letter in the text box.To reproduce the animation effects on this slide, do the following:On the slide, select the oval. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Fade click Entrance.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration box, enter 1.00.Also on the Animations tab, in the Advanced Animation group, click Add Animation, and then under Exit, click Fade.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Delay box, enter 4.00.In the Duration box, enter 1.00.Also on the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Fade.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Delay box, enter 5.00.In the Duration box, enter 1.00.Also on the Animations tab, in the Advanced Animation group, click Add Animation, and then under Exit click Fade.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Delay box, enter 7.00.In the Duration box, enter 1.00.Also on the Animations tab, in the Advanced Animation group, click Add Animation, and then click More Motion Paths. In the Add Motion Path dialog box, under Lines & Curves, click Right.Also on the Animations tab, in the Animation group, click the Effect Options dialog box launcher. In the Right dialog box, do the following:On the Effect tab, under Settings, select Auto-reverse.On the Timing tab, do the following:In theStart list, selectWith Previous.In the Delay box, enter 0.In the Duration list, select 2 seconds (Medium).In the Repeat list, select 2.On the slide, select the motion path. Point to the endpoint (red arrow) of the motion path until the cursor becomes a two-headed arrow, press and hold SHIFT, and then drag the endpoint to the center of the last letter in the text box. To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add gradient stop or Remove gradient stop until two stops appear in the slider.Also under Gradient stops, customize the gradient stops that you added as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 5% (second row, first option from the left).Select the last stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 35% (third row, second option from the left).
- Sony Music
- $6 million in 1973 adjusted for inflation in 2012 using Bureau of Labor Statistics would be $31 million) speed and vision far above human norms: he can run at speeds of 60 mph (97 km/h), and his eye has a 20:1 zoom lens (In the novel it is a camera) and infrared capabilities while his limbs all have the equivalent power of a bulldozer. He uses his enhanced abilities to work for the OSI (Office of Scientific Intelligence) as a secret agent.
- How they all work together. There are full lessons in all of these areas available for free. SEO Moz, Search Engine Land, Marketo, LinkedIn, Copyblogger, Marketing Profs, Content Marketing Institute
- It doesn’t matter what you blog about, it’s more about just getting out there and proving that you can do it.
- Pave your own way
- Lay Your FoundationA State of the Union Around Social ChannelsWhere are we at and how effective is each?
- Google’s +1 button is used 5 Million Times a Day.
- Previously, you could only create 20 lists. Now, you can make up to 1,000, and those lists can contain as many as 5,000 accounts — a big improvement on the prior cap of 500 accounts.
- The most important
- This is where it gets fun.
- But Have an Answer
- The next person who says engagement…..It’s time for results