Jayme Soulati presented on the future of content marketing. She discussed how content marketing has evolved from simply blogging to requiring a blended approach across multiple digital channels and platforms. Soulati outlined the timeline of developing an effective content marketing strategy through blogging, including launching a blog, building an audience community, developing different types of content, and expanding into additional channels and platforms over a three year period. She emphasized that successful content marketing now requires going beyond blogging alone to include strategies like email marketing, social media engagement, publishing books, and developing professional partnerships and authority.
3. Tweet Alert!
On Deck: @Soulati. What Is Your
Future With Content?#ConvergeSouth
(74)
Is content marketing overrated, asks
@Soulati. Not if your brand is behind
it. #ConvergeSouth Put more than
best forward. (20)
3
4. WHAT IS CONTENT MARKETING?
The discipline of creating quality
branded editorial content across all
media channels and platforms to
deliver engaging
relationships, consumer value and
measurable success for brands.
Content Marketing Association website
4
5. WHAT DOES CONTENT MEAN TO YOU?
IT WILL:
•
•
•
•
•
•
Brand you
Enable your growth
Define you as a blogger
Embody your online influence
Define your professionalism
Create your authority
HOW CAN YOU RISE TO THE
OCCASION?
5
6. CONTENT: BLOGGING
• 62% of 3000 marketers
said they want to
“master” blogging.
• 86% of influential
marketers blog
consistently
6
1 Social Media Examiner 2013 Social Media Marketing Industry Report
2 Technorati Digital Influence Report, 2013
7. CONTENT: PODCASTING
• 5-fold increase in marketers as
podcasters in 2014
• 24% will add to content marketing
strategy
(? New autos, more smart devices, mobile
podcasting by Apple)
Resources.jontusmedia
.com/podcast-ebook/
Get Jon Buscall’s
Podcasting Book FREE
7
Social Media Marketing Industry Report 2013, Social Media Examiner
8. WHAT CONSTITUTES BLOGGING?
Building
Relationships
Writing consistently
Finding a specialty
Having purpose (goals)
Appeal, Authority, Authenticity
Personality
Inspiration & Creativity
Giving & Nurturing
Teaching
Loving it
8
9. TIMELINE OF A BLOGGER – YEAR 1
PreLaunch
Month 1
• Web Design
• Plug Ins
• Programming
• Hosting
Strategy
• Goals
• Branding
• Pick a Team
IT
• Topics
• Ed Cal
• Posting
Frequency
Content
9
10. TIMELINE OF A BLOGGER
-1
LAUNCH!
• Social Shares
• Comment Systems
• Design
• Analytics
Strategy
• Community
• Brand Yourself
• Relationships
IT
• WRITE!
• Use Ed Cal
• Post Frequently
• Social Channels
Content
10
11. #RockHot™ Tweet Alert
Uncover remarkable connections to
create natural relationships for
strengthened engagement said @Soulati.
#ConvergeSouth
Tweet
Alert!
11
(20)
13. TIMELINE OF A BLOGGER
-1
Months
1-5
LAUNCH
• SEO
• Analytics
• Plug Ins
Strategy
• Community
• Comment all
over
IT
• WRITE!
• Invite guests
• Write a series
Content
13
18. 9 out of 10 kids with dogs agree...
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reputation is
child’s play!
let trackur monitor your online rep
http://trackur.com?rel_id=16 *
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trackur.com, social media monitoring without the hassle!
32. Jayme Soulati
Soulati Media, Inc.
Hybrid PR Blend: Digital, Social, Content Marketing &
Message Mapping for Business
Writing with Verve on the Blogging Journey, April 2013
Message Mapping: How to Sizzle External
Communication with a #RockHot Tool for Leaders
October 2013
Buy it: http://MessageMapping.co
jayme@soulati.com
937.312.1363
@SOULATI
@MESSAGEMAP
Notas del editor
You have an opportunity to cut through the clutter and shine. If you present your brand – personal or professional, in its best light, then you can grow into the #RockHot bomb.My takeaway for you today is to get some inspiration from the passion I bring for the experiences I’ve had in the last five years.Content = COMMITMENT When you fall off online, you disappear. I cannot stress that enough; your online brand is your future; content is your future; merging the two is your future.
I’m a Twitter-holic. It’s my preferred social media channel probably because it was my first. In your organization, what is the preferred social media channel you like?We have 6 big ones – LinkedIn, Twitter, Facebook, Google+, Pinterest, YouTube and NO organization can do all of them well. Select one – master it and add another. Choose the ones where your customers are engaging most.
Content is ubiquitous, we are drowning in content, we’re afloat with gamers and Google trying to beat them.WE? You and I? We’re just flicks in the spectrum, but we can’t look at it like that.Because what is YOUR future with content? It will brand you, it will enable your growth, it will define who you are as a blogger. It will embody your spirit influence online.
How about you?
Savvier Social Media is about RELATIONSHIPS.Tweet this…tell your friends…When you break down the crux of social marketing, you are creating relationships to:attain business goals. Be an authority.be a thought leader.help your audience and understand their needs.earn trust. Segue – remember the goal for today? To think differently about social media?
Let’s take a look at where you are with your social media and how you regard it. You may be still stuck on likes, retweets, followers, shares, and plusses. That’s OK, if you want to stay one-dimensional. It’s NOT OK if you want to realize the benefit of social marketing integration. Here’s our first clue – we need to get into a new thinking place – where social media becomes part of your natural marketing blend across the disciplines.It doesn’t have to look like your competitor down the street; and it can’t look like the multi-national corporations with gazillion $$ budgets.What it should look like is a model set to scale for your organization. It needs to look strategic and scaled to your business.