Microsoft Draft Competitors & Marketing
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A presentation exploring the customer focus and marketing functions.
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Microsoft Draft Competitors & Marketing
- 21. Exhibitions
- 24. 70m 39m 70m
- 25. Software: Office
Notas del editor
- The world of technology is ever expanding TV was introduced in the 1920’s, mobile phones in the 1970’s and the commercial internet in the 1990’s.Evolution of technology is speeding up and there’s still options to discover. References G.Fink, D et al, ‘Television (TV)’ [WWW], Britanica Online Encycloaedia, Available From: http://www.britannica.com/EBchecked/topic/1262241/television-TV, Accessed 31/01/2011Steel, J. (2007). ‘The Perfect Pitch’, New Jersey: John Wiley & Sons Inc. Teixeria, T. ‘Meet Marty Cooper – The inventor of the mobile phone’ [WWW], BBC News, Available From: http://news.bbc.co.uk/1/hi/programmes/click_online/8639590.stm, Accessed 31/01/2011World Wide Web Consortium, ‘Facts About W3C’ [WWW], Available From: http://www.w3.org/Consortium/facts, Accessed 31/01/2011
- This is a quick insight into their current and previous marketing activities. Microsoft currently spends around $250 million in advertising each year (Shermen, E. 2009)They recently used the agency Crispin Porter & Bogusky for their Windows 7 and Windows 7 Phone marketing campaigns. (CPB Group. 2011)References Shermen, E. (2009) ‘Examining Microsoft and Apple’s marketing spend’ [WWW], BNET, Available From: http://www.bnet.com/blog/technology-business/examining-microsoft-8217s-and-apple-8217s-marketing-spend/741, Accessed 27/01/2010Crispin Porter & Bogusky (CPB Group). (2011). ‘Windows’ [WWW], Available From: http://www.cpbgroup.com/#windows, Accessed 28/01/2011.
- The recent Windows 7 Phone campaign
- Now we all associate Windows applications mainly with our work life, they help us get things done rather than create and be fun. They are trying to change this image at the moment. They created this more ‘edgy’ aimed at the gaming Market. This was rejected because they thought it would never get through ASA regulations, however it has been a viral success on YouTube with over 5 million hits*1. Another similar advert that was banned by the ASA for Xbox has received over 1.5 million hits on YouTube*2References BBC News (2002). ‘Shocking Xbox Advert Banned’ [WWW], Available From: http://news.bbc.co.uk/1/hi/entertainment/2028725.stm, Accessed 31/01/2011‘Infeksion’ (2005), ‘Banned Xbox 360 AD’ [video], Available from: http://www.youtube.com/watch?v=qNuRQmvykwk, Accessed 31/01/20112 ‘Murderer’ (2006), ‘Banned Xbox Commercial’ [video], Available from: http://www.youtube.com/watch?v=uu8456pVSLI, Accessed 31/01/2011
- Which advert did you prefer? Would you tell your friends about them? Which one did you find funny? Would you post this to a friend?
- Another important part of Microsofts marketing is it’s exhibitions. The main expos that they participate in is the CES event in Las Vegas and E3 All is held.CES is a chance for them to show off their broad developments and improvements in their technology, software and hardware. E3 enables them to show off their developments in their gaming department of their business. References Electronic Entertainment Expo (2011), ‘About E3 Expo’, Available From: http://www.e3expo.com/show-info/582/about-e3-expo/, Accessed 31/01/2011International CES (2011) , ‘About CES’ [WWW], Available From: http://www.cesweb.org/aboutces.asp, Accessed 31/01/2011
- Microsoft operates in a competitive market with big names that we all use such as Google, Apple and Adobe. Therefore it is important for them to stand out to get noticed.
- The games market has predicted to be worth over £34 billion by 2012References French, M (2009). ‘Kotick: World games industry worth $55bn by 2012’. MCVUK, Available From: http://www.mcvuk.com/news/34469/Kotick-World-games-industry-worth-55bn-by-2012, Accessed 31/01/2011
- Within their games marketing their main competitors are Nintendo and Sony who offer an array of consoles and handheld. Microsoft entered this global market between 2001 and 2002 with the launch of the Xbox.Current Xbox 360 sales are now over 39 million since its launch in 2005 . However the Wii is arguably the most successful as they took them by surprise selling more than 70 million units since it launched in 2006. Current global PS3 sales since its launch have been similar to the Wii’s with just over 70 million units sold. Nintendo & Sony dominate the Eastern games market, mainly as they are located in Japan. References Microsoft (2002). ‘Xbox Launch One of Most Successful in Video Game History’ [WWW], Available From: http://www.microsoft.com/presspass/press/2002/jan02/01-08successfullaunchpr.mspx, Accessed 31/01/2011Parfitt, B (2010). ‘Xbox 360 Sales Hit 39m’ [WWW], MCVUK’,Available From: http://www.mcvuk.com/news/37043/Xbox-360-sales-hit-39m, Accessed 31/01/2011Sony Computer Entertainment Inc. (2010). ‘Corporate Information: Unit Sales of Hardware (Since April 2006)’ [WWW], Available From: http://www.scei.co.jp/corporate/data/bizdataps3_sale_e.html Accessed 31/01/2011Thorsen, T. (2010). ‘Wii Sales Near 71 Million, DS almost 129 Million’ [WWW], Gamespot UK, Available From: http://uk.gamespot.com/news/6261400.html?tag=recent_news;title;1, Accessed 31/01/2011
- ReferenceNet Applications (2010). ‘Operating System Market Share’ [WWW], Netmarketshare, Available From: http://www.netmarketshare.com/operating-system-market-share.aspx?qprid=8&qptimeframe=Y, Accessed 31/01/2011