Social Media Presentation - Century College Leadership Breakfast Series
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Generate new business and engage existing clients through social media
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Social Media Presentation - Century College Leadership Breakfast Series
- 1. Social Media Generate New Business and Engage Existing Clients
- 4. Agenda • Understanding social media • How to interact • Social Channels • Case Study • Setting a strategy • Time saving tools • Questions/Answers
- 5. + + 40 Years Ago We Were Pretty Restricted To The Media We Could Consume
- 6. Today We Have Thousands of Different Media At Our Disposal
- 8. It’s not so much about TECHNOLOGY
- 9. Social media is about PEOPLE
- 10. VS Broadcast Media versus Social Media
- 12. You Already Have the Skills You Just Do It Offline • Meeting people • Building relationships • Asking questions • Answering questions • Building trust • Building a reputation
- 14. Twitter is the Conference LinkedIn is the Office Facebook is the Barbeque
- 15. What to Talk About 70-20-10 Rule – 70% Share resources – 20% Collaborations – 10% Me 10%
- 17. GOLDEN RULE: Don’t post anything you wouldn’t want your mom to read in the newspaper
- 18. Don’t Be Afraid to FailDon’t be afraid to fail
- 21. Personal Profile Facebook Group Business Page Friends Members Fans
- 24. • Elicit compelling conversations • Make fans feel special (rewards, coupons, inside scoop) • Integrate with other channels • Pay attention to your statistics • Use outside media to promote page Best Practices
- 29. 70-20-10 Rule – 70% Share resources – 20% Provide insights – 10% Me
- 31. • Fill out complete profile • Invite friends & colleagues to connect • Send frequent updates • Join relevant LinkedIn groups • Utilize applications Best Practices
- 34. 70-20-10 Rule – 70% Share resources – articles, links, videos, tools – 20% Engage – opinions, conversation, recognition – 10% Me – successes, events, promotions
- 37. • Create a user-friendly Twitter ID (@yourname) • Search for people to follow • Promote others and share your best information • Know who “@” replies to you • Find key influencers • Share your videos & pics thru links Best Practices
- 40. Why is YouTube Important • 2nd largest search engine • Let’s others share your videos with friends • Videos easily imbedded with other social channels • Great marketing tool
- 41. • Link to YouTube from your: • Website • Facebook page • Blog • E-mail • Invite friends to subscribe to your channel • Comment on other’s videos • Tag your videos with keywords Best Practices
- 43. Relatively inexpensive Easy to maintain Reaches new fans and builds loyal web following Improves existing website Strengthens image Fresh content Great for search engine visibility
- 45. Best Practices • Generate useful content • Think reader centered posts • Welcome comments • Make comments on other relevant blogs • Use keywords relevant to your business in posts • Link to your social channels
- 47. It’s Where You Share Your Photos
- 48. What is Flickr • A free, online photo management and sharing application • A photo organizer • A web tool that integrates well with other channels
- 49. Best Practices • Create collection homepages • Join and contribute to groups • Arranged photos into sets and collection • Link with other social media channels • Clearly label images with your keywords
- 50. Case Study
- 54. Strategy 80% of success in social media is getting you or your organization ready -- only 20% is about the technologies Setting a Strategy
- 55. Creating a Social Media Plan • Listen to the conversation • Establish resources • Align objectives • Select channels • Set specific goals • Join the conversation • Integrate with off-line efforts • Measure
- 56. Objectives • Generate awareness • Seek and create media opportunities • Foster customer loyalty • Provide customer service • Enhance marketing campaigns • Manage relationships • Enhance presence at events • Learn about trends, breaking news and monitor industry • Recruit new employees • Conduct viral focus groups
- 57. Measuring Success • Reach • Frequency & traffic • Influence • Conversations & transactions • Sentiment • Customer service resolution
- 58. Website or Blog
- 60. Tools
- 69. Jason Sem jason@jbsem.com twitter: @jbsem Q&A Find this presentation at: www.jbsem.com/blog