Social Media 101 - North Shore Sustainability Partnership - June 26 2014
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Social Media Discussion about the evolution of social media, meeting the key social media players and how to build a social media plan.
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Social Media 101 - North Shore Sustainability Partnership - June 26 2014
- 1. www.jeannineoneil.com Social Media 101 Jeannine O’Neil jeannineoneil@gmail.com www.jeannineoneil.com North Shore Sustainability Partnership
- 2. www.jeannineoneil.com • Definition of social media/inbound marketing • Evolution of social media • Meet the Key Players • How to create a social media strategy
- 3. www.jeannineoneil.com Social Media (For Business/Organizations) What Is It? Traditional Media (Outbound Marketing) Social Media (Inbound Marketing)
- 4. www.jeannineoneil.com Social Media (Inbound Marketing) A way: • To build relationships • Get to know your audience • Create conversations by talking & listening to your audience.
- 5. www.jeannineoneil.com Social Media (Inbound Marketing) Channel for: • Communication • Information • Customer Service • Advertising/Marketing • Word of Mouth Marketing
- 6. www.jeannineoneil.com Social Media (Inbound Marketing) Channel for: • Communication • Information • Customer Service • Advertising/Marketing • Word of Mouth Marketing
- 7. www.jeannineoneil.com Social Media (Inbound Marketing) The Key to Social Media Marketing is Engagement.
- 8. www.jeannineoneil.com Social Media – What Is It? Any online technology that people use to share content, opinions, insights, experiences, perspectives & media. (Merriam Webster)
- 9. www.jeannineoneil.com Social Media – What Is It? Any online technology that people use to share content, opinions, insights, experiences, perspectives & media. (Merriam Webster) REAL people, REAL interactions, in REAL time.
- 11. www.jeannineoneil.com Evolution of Social Media • E-mail • Blogging • Social Networks • Single Use Social Media Apps
- 13. www.jeannineoneil.com Facebook is the Backyard Cookout of Social Media.
- 14. www.jeannineoneil.com Twitter is the Newsroom of Social Media.
- 15. www.jeannineoneil.com LinkedIn is the Networking/Cocktail Hour of Social Media.
- 16. www.jeannineoneil.com Google+ is the New Next Door Neighbors.
- 17. www.jeannineoneil.com YouTube is the Television of Social Media.
- 18. www.jeannineoneil.com Foursquare is the Business Directory or Phone Book of Social Media.
- 19. www.jeannineoneil.com Instagram is the Photo Booth of Social Media.
- 20. www.jeannineoneil.com Vine is the America’s Funniest Home Video of Social Media.
- 21. www.jeannineoneil.com Pinterest is the Inspiration Notebook of Social Media.
- 22. www.jeannineoneil.com Snapchat is the In store Flash Sale of Social Media.
- 23. www.jeannineoneil.com Blogging is the Soapbox of Social Media.
- 25. www.jeannineoneil.com How to Deal with Social Media Overload • Plan • Prioritize • AssignTasks • Manage • Measure • Repeat
- 26. www.jeannineoneil.com Create A Social Media Plan Who is your audience?
- 27. www.jeannineoneil.com Create A Social Media Plan Which platforms are they on? • Research target audience activity OR • Take your customer list and start looking for them.
- 28. www.jeannineoneil.com Create A Social Media Plan - Prioritize •Which platforms makes most sense for you to be on? •What is the purpose of being on each platform? •Define different purposes. •Set goals. •What will be your Brand Voice on each platform?
- 29. www.jeannineoneil.com Create A Social Media Plan - Prioritize • Build your presence on your current platforms. • Create a presence on new/missing ones. • How will your accounts play off one another? • Think about content creation.
- 30. www.jeannineoneil.com Create a Social Media Plan - Manage • Editorial Calendar (Monthly/weekly themes/season/events). • Create a posting schedule.
- 31. www.jeannineoneil.com Create a Social Media Plan - Measure • There are tools to watch your conversations and pull reports to keep you on track. • HootSuite • Google Analytics • Facebook Analytics • TweetDeck • Iconosquare
- 32. www.jeannineoneil.com Create a Social Media Plan - Repeat • By listening to your audience • Watching where they are most engaging • Learning what kind of information is most appealing to them • Monitoring the conversations • Measuring the analytics…
- 33. www.jeannineoneil.com • Build relationships with clients/customers/other organizations. • Create two way communication with your customers. • Share your stories. • Building a community.
- 34. www.jeannineoneil.com Don’tForget to Connect On Social!