Intro to Digital Marketing
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Jeff Kingston presented during Winter 2013 this introduction to digital marketing as a rapidly growing part of marketing.
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Intro to Digital Marketing
- 1. Intro to Digital Marketing
- 2. Today’s Agenda SEM Social Media Web Design Content Marketing Intro Q&A SEM SEO PPC Social Media Web Design Web Analytics Display Email
- 3. SEM Close to 5 Billion Searches on Google per day SEM Social Media Web Design Content Marketing Intro Q&A
- 4. SEO #1 Rank: 56% #2 Rank: 13% #3 Rank: 10% #4 Rank: 4% Important? SEM Social Media Web Design Content Marketing Intro Q&A
- 5. PPC SEM Social Media Web Design Content Marketing Intro Q&A
- 6. Social Media SEM Social Media Web Design Content Marketing Intro Q&A
- 7. Web Design SEM Social Media Web Design Content Marketing Intro Q&AFunctionality & Conversion Wordpress HTML
- 8. Web Analytics SEM Social Media Web Design Content Marketing Intro Q&A
- 9. Content Marketing SEM Social Media Web Design Content Marketing Intro Q&A Email Display Networks Affiliate Networks
- 10. Utah Companies SEM Social Media Web Design Content Marketing Intro Q&A Adobe 1800 Contacts Backcountry.com Overstock.com SEO.com Orange Soda ClearLink Zagg Vivint Deseret Digital Media Ancestry.com Fibernet ADP InsideSales.com Progrexion Leadgenix Boostability KSL Franklin Covey
- 11. Q&A SEM Social Media Web Design Content Marketing Intro Q&A Questions? SLCSEM Webinars
- 12. Digital Marketing Lecture Series • What are you interested in? • How often would you want to meet? • How would you like to meet? • What do you want to get out of it?
Notas del editor
- Microsoft Excel Certification
- On-Site: Keywords, Quality Content, Meta Data, Structure, etc.Off-Site: Link Building, Local Citations, etc.
- Google AdwordsBing Adcenter (Bing & Yahoo)Google Adwords CertificationMicrosoft Bing Ads Certification
- Top 15:Facebook, Twitter, LinkedIn, MySpace, Google+, DeviantArt, LiverJournal, Tagged, Orkut, Pinterest, CafeMom, Ning, MeetUp, MyLife, BadooI use: FB for Retention, Twitter for new clients/networking, LinkedIn for new clients/networking, G+ for Networking/Research, Youtube for New Clients.
- CMS Platforms: Wordpress, Wix, Weebly, Webs, DrupalHTML & CSS, Dreamweaver, etc.Bad Example > Good Example
- Adobe Site Catalyst – Larger WebsitesGoogle Analytics – FreeGoogle Analytics Certification
- All have jobs/internships in digital marketing