15. Reason #1 BECAUSE, 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY. Forrester, The Growth Of Social Technology Adoption, 2008
16. Reason #2 BECAUSE, 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009
17. Reason #3 BECAUSE, VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL. (68% - 64%) Email Marketing and Email List Manager | Mail Chimp Free email marketing service from Mail Chimp. Design, send, and track HTML email campaigns with our simple tools. Get a fully functional free account.
18. Reason #4 BECAUSE, TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE, ACCOUNTING FOR ~10% OF ALL INTERNET TIME. Nielsen, Global Faces & Networked Places, 2009
23. Let’s begin with what we KNOW “NPA Central” – a community for NPA members
24.
25. 90% of consumers are using social media but only 50% of B2B marketers are using social media FACT: SOCIAL MEDIA PLAYTIME IS OVER. *Seehttp://www.forrester.com/Research/Document/Excerpt/0,7211,47665,00.html for more on that topic.
26. create more utility be bigger that what you seem Offer talkable surprises (create insider moments) answer latent but important questions communicate through real stories and real people amplify unique moments in time calenderize your conversations identify your company voices (show the real people) curate content along with creating it 9 reasons to implement social media
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28. a trade show is an event – dating is a process – events are easier to manage – processes build results for the long term.
29. time is needed to experiment and explore what works for us.
30. even more time is needed to interact and engage with our audience. this is the critical component.
31. the “build it and they will come” approach only works in the movies…social media is “build it, nurture it, engage them and they may come and stay.”
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33. it will be about one-to-one communication/exchange/marketing.
34. it will be a focus on the individual and solving their problems.
35. it will be about mobile technology. will the computer and cell phone be one unit? Mobile will be larger than desktop.
36. 2 foot = desktop, 1 foot = mobile, 10 foot = google TV
64. link to other communities (track with bit.ly)Tools - bit.ly | a simple URL shortener The bit.ly Bookmarklet shortens your long link so you can share your bit.ly link on Twitter, Gmail, Email, or Facebook. Drag this to your browser toolbar to ...bit.ly/pages/tools - Cached - Similar Zendesk Integrates Twitter Into Customer Service App - PCWorld ... Jul 13, 2010 ...Zendesk, maker of Web-based help desk software, is rolling out an integration with Twitter.
72. reach engagement candidates Are people sharing your content or is it all direct hits? Google optimization – daily ranks Review and monitor http://www.compete.com http://siteanalytics.compete.com/callos.com+chstaffing.com/
83. the lighter side of social media it has been said that linkedin is like going to the office, facebook is like going home, and twitter is like going to the bar! http://www.facebook.com/ http://www.youtube.com/watch?v=srD7bEU9MXA