1. Successful Event Landing Pages
Margo Anderson – Internet Solutions Client Manager
Margo Anderson, Client Manager | Page #1 © 2010 Blackbaud
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2. Remove distractions from your environment
Close mail or other programs you may have opened other
than Live Meeting
Respond to the polls and questions
Raise your hand electronically to ask a question
“Netiquette”
Margo Anderson, Client Manager | Page #2 © 2010 Blackbaud
Raise your hand electronically to ask a question
Mute your phone

3. Today’s Session Agenda
• Introductions
• Top Ten Must Haves
• Rivalry Match Up!
• Demonstration
• Questions
Margo Anderson, Client Manager | Page #3 © 2010 Blackbaud
• Questions

4. About the Host
Margo Anderson
Internet Solutions Client Manager
• Manager of Blackbaud’s internet solutions
service bureau offering (Data Management
Services for Internet Solutions)
Passionate about online fundraising
Margo Anderson, Client Manager | Page #4 © 2010 Blackbaud
Passionate about online fundraising
and email marketing
5 years of experience working with
Blackbaud NetCommunity
Loves the outdoors!

5. 10. Facebook Like Box
Margo Anderson, Client Manager | Page #5 © 2010 Blackbaud

6. Facebook Like Box
The Like Box is a social plugin that enables Facebook Page
owners to attract and gain Likes from their own website.
Margo Anderson, Client Manager | Page #6 © 2010 Blackbaud
Create the code here:
http://developers.facebook.com/docs/reference/plugins/like-box
Copy and paste into Formatted Text & Images HTML view
on Page Level
You must create a new one for each page that you would
like to “like” or “recommend”

7. 9. Social Networking Links
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8. Social Networking Links
If you don’t already of account setup, create one today!
Create or Find Twitter, Facebook, LinkedIn, YouTube,
Picasa, Vimeo, Flickr, etc. logos
“How can you squander even one
more day not taking advantage of
Margo Anderson, Client Manager | Page #8 © 2010 Blackbaud
more day not taking advantage of
the greatest shifts of our generation?
How dare you settle for less when
the world has made it so easy for
you to be remarkable?”
– Seth Godin

9. 8. ShareThis
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10. ShareThis
Create the code here:
http://sharethis.com/publishers/get-sharing-button
Copy and paste into Formatted Text & Images HTML view
on the Template level
Margo Anderson, Client Manager | Page #10 © 2010 Blackbaud
on the Template level

11. 7. Calendar/Schedule
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12. Calendar/Schedule
Make sure there is a clear path to
the calendar of events
If you are not utilizing the calendar
part, organize the events in
chronological order and use tables
to assist with formatting
Margo Anderson, Client Manager | Page #12 © 2010 Blackbaud
to assist with formatting
Include export or printer friendly
versions

13. 6. Good Imagery
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14. 5. Recap of Last Year
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15. Recap of Last Year
What to Include:
Include photo album of last year’s events
Surveys and Polls to gather feedback from attendees
Include news articles and summary of events
Send email to attendees
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Send email to attendees

16. Photo Album Example
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17. Survey Example
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18. 4. Specific/Friendly URL
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19. Blackbaud NetCommunity Friendly URL
Sign in with Edit Rights > Edit the Page > Page Properties
Margo Anderson, Client Manager | Page #19 © 2010 Blackbaud

20. 3. Attendee List
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21. Attendee List
Create a “Look Who’s Coming” list to encourage other
alumni to sign up
Use the Blackbaud NetCommunity directory part to create
the functionality
• Base the directory part list on a registrant query in The Raiser’s
Edge
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Edge
• Load the results automatically

22. Attendee List
Example
Margo Anderson, Client Manager | Page #22 © 2010 Blackbaud

23. 2. Survey/Poll
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24. Examples
Great way to engage your alumni and gather great information!
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25. 1. Online Registration
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26. Online Registration
Why track?
Opportunity to gain updated contact information
Allows the ability to create a “Look Who's Coming” page
Chance to reconnect with lost alumni
Capture email addresses for follow up opportunities
Margo Anderson, Client Manager | Page #26 © 2010 Blackbaud
Capture email addresses for follow up opportunities
• Thank you email with appeal
• Survey to share Homecoming recommendations
And many many more!

27. Ways to Track
Blackbaud NetCommunity Events Registration Part
• Allows the use of the Events Module for reporting and
historical purposes
• Records t-shirt size, meal preferences, etc. via participant
attributes
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attributes
• Captures guest information
• Handles capacity settings
• Allows the ability for online/pledge payments

28. Event Registration
UT Dallas
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29. Event Registration
UT Dallas
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30. Event Registration
UT Dallas
Margo Anderson, Client Manager | Page #30 © 2010 Blackbaud

31. Example
UT Dallas
Margo Anderson, Client Manager | Page #31 © 2010 Blackbaud

32. Ways to Track
Blackbaud NetCommunity Poll
• Quick and easy for alumni to respond
• Stores information as constituent attributes if the user is logged in
• Respondents can view a pie chart/bar graph of the responses
Blackbaud NetCommunity Survey
Margo Anderson, Client Manager | Page #32 © 2010 Blackbaud
Blackbaud NetCommunity Survey
• Ability to query/export survey result information for logged in users
• Query can be used for email lists
• Does not store information on constituent’s record
Blackbaud NetCommunity Common Form
• Will be covered during Thursday’s seminar

33. Ways to Track
Facebook Events
• Quick and easy for alumni to RSVP
• No integration with backend databases
• Manually tag each alumni's record
• It’s on Facebook!
Margo Anderson, Client Manager | Page #33 © 2010 Blackbaud

34. Top Ten Must Haves
10. Facebook Like Box
9. Social Networking Links
8. ShareThis
7. Link to Calendar/Schedule of Events
6. Snazzy Alumni Photos
Margo Anderson, Client Manager | Page #34 © 2010 Blackbaud
6. Snazzy Alumni Photos
5. Recap of Last Year
4. Specific OR Friendly URL
3. Look Who’s Coming (Directory Part)
2. Survey/Poll
1. Online Registration/RSVP Functionality

35. Rivalry Match UP
University of Florida Florida State University
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Vs.

36. University of Florida
Schedule
Slideshow of Past
Events
Online Sign Up
Unique URL
Margo Anderson, Client Manager | Page #36 © 2010 Blackbaud
Unique URL

37. Florida State University
Schedule
Link to Photos
Snazzy Alumni Pictures
Unique URL
Link to Survey
Margo Anderson, Client Manager | Page #37 © 2010 Blackbaud
Link to Survey
ShareThis
Social Networking Links
**Bonus Points**
Fight Song!
Celebrity!

38. The Winner is…
Margo Anderson, Client Manager | Page #38 © 2010 Blackbaud

39. A Word From Our Sponsor
DMS for Internet Solutions allows nonprofits with our Internet products to offload recurring, ongoing functions
associated with web/email management and day-to-day operations.
Data Services Email Management
• Assistance in processing Blackbaud
NetCommunity transactions within The Raiser’s
Edge.
• Configuring The Raiser’s Edge to support new
Blackbaud NetCommunity parts
• Reporting and List Generation Services
• Segmentation and list preparation
• Split testing
• Copy editing (including conditional email
content)
• Email template development
• Email testing
Margo Anderson, Client Manager | Page #39 © 2010 Blackbaud
• Reporting and List Generation Services • Email testing
• Opt-out and Bounce management
Content Management Online Strategic Oversight
• Copy editing
• Create new pages and templates
• Configure and style Blackbaud NetCommunity
parts
• Maintain and update information architecture
• Refresh content and images (i.e., replace
expired content)
• Share Blackbaud NetCommunity best practices
in relation to the organization’s audience and
organizational priorities
• Provide quarterly updates of internet trends
and evolving technologies that impact the
organization’s business objectives
• Maintain web presence on the leading-edge of
solution functionality
• Distribute monthly analytics reports of relevant
web and email metrics