A Dude and His Prototype Theory: A Love Story (SXSWi presentation March 9, 2014)
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SXSWi presentation given March 9, 2014 This presentation is about my own perspectives on prototypes, why I love them, and the basics of defining the necessary details for formalizing a prototyping practice in an organization. It should be noted that there was considerable talking through this at SXSW and was uploaded primarily for the audience who asked for the slides.
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A Dude and His Prototype Theory: A Love Story (SXSWi presentation March 9, 2014)
- 1. A Dude And His prototype philosophy: A Love Story #ALOVESTORY
- 2. What is a prototype?
- 3. Hi. I’m Jeff @THEJWX ! DOTCOMS (2) IBM FROG DESIGN MUTUAL MOBILE WHOLE FOODS MARKET sculpture major Product management ENGINEERING~20yrs.
- 4. “I LOVE MAKING THINGS ” JEFF WILSON: INTERESTS
- 5. On With the Show Enough about me… Jeff Wilson @THEJWX ! ! ! ! ! GMAIL GOOGLE+ TWITTER VIMEO LINKEDIN PINTEREST
- 6. What do you want to get out of this, today? no code no Demos just: insight, some experiences, & Discussion To Generate yourown thinking…
- 8. PROTOTYPING
- 10. Timeline .COMs IBM FROG design MUTUAL MOBILE WHOLE FOODS A.K.A. PRODUCTION LEARN BY DOING FUTURE EXPERIENCE TESTING EXPERIENCE FORMALIZING TYPES FORMALIZING PROCESS
- 11. CONSUMERS of a Prototype USER BIZ TECH Performance & capabilities Technical Explorations Organizational Planning Executive Buy-in Strategy & Positioning Marketing & CommunicationsUser Testing Design Research Experiential documentation making something that tells a story looking for feedback
- 13. Types of prototypes? other names?
- 14. By another name • Comp • mock-up • model • rendering • clickable Wire • paper prototype • simulation • demo • tech spike or 16 • proof of concept • proof of technology • reference code • alpha • beta • early release • Everything. We’re agile • more?
- 15. Who Uses prototypes? AND WHERE? AND when? ANDwhy?
- 16. Evolution of a Prototype Prototypes Alpha Beta for realz Comps Paper Prototypes Pseudo Code Real Code Production Code ProDUCTION GENERATE & DISTILL understanding prepare BUILD x
- 18. TRUE VALUE of ISOLATION Expense Feature Value$ Too Lame Too Dollary Prototype Value
- 19. what does a process look like?
- 20. thanks! done Jeff Wilson @THEJWX ! ! ! ! ! GMAIL GOOGLE+ TWITTER VIMEO LINKEDIN PINTEREST Oh, and don’t forget to rate, please
- 21. Appendix
- 23. SOPHIE THE AWESOME MOBILE STRATEGY FRAMEWORK ! !PERSONAL CONNECTION VISCERAL & CONTEXTUAL EXPERIENCE BREAK EXPECTATIONS 1. 2. 3. 3 primary tenants
- 24. THE FRAMEWORK VISION PILLERS PRINCIPLES DETAILS SATISFY ALL FULLY ADDRESS ALL WEIGHTED PICK AND CHOOSE INGREDIENTS NORTH STAR SPANS ALL PROJECTS
- 25. “MOBILE IS A PHYSICAL EXPERIENCE” SOPHIE THE AWESOME The mantra
- 27. The long Tail Challenge (interest) (time) Inspiration ENABLEMENT CONNECTION TRANSMISSION
- 29. principles Individual Behavior Community Contagiousness Intent time KNOW ME HELP ME RESPECT ME TRIGGER BEHAVIOR REWARD KEY INDIVIDUALS REINFORCEMENT CONTEXT ENGAGEMENT TRIGGERS EMOTION DRIVERS INFLUENCERS REPULSIONS RESPONSE TIME EVOLUTION EXPERIENCE PUBLIC VALUE STORYTELLING & DETAILS who how what where why when