Jeff Hayes Photo Opportunities
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Key note presentation discussing how the photo industry has changed with the advance of digital technology. Data on the size and growth of the photo book market. My views on what it will take to grow beyond the consumer space. Thoughts about innovation and how to avoid being trapped by marketing myopia in a connected world.
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Jeff Hayes Photo Opportunities
- 1. Photo Books and Other Imaging Opportunities in a Connected World Jeff Hayes President
- 9. Likelihood of Purchasing Photo Merchandise (base = non-customers) N = US consumers that have not purchased photo merchandise How likely are you to purchase Photo Merchandise items during the next 12 months? Total Males Females
- 10. U.S. Photo Merchandise Revenue By Product Category $ Millions ’ 08 to ’13 CAGR = 22%
- 11. Growing demand for photo products Memory books Calendars Greeting cards Novelty items Catalogs Events Fundraising Portfolios Travel Self publishing Wedding albums Real estate Year books Books
- 16. Consumer Interest & Pro Photographers Offering Merchandise Consumers with high interest in photo merchandise N = Consumers that have purchased professional photography in last 12 months Pro Photographers offering photo merchandise
- 18. Companies using photo-intensive printed materials N = 1,059 marketing managers Multiple Responses Permitted
- 19. How effective are photo-intensive vs. non-photo-intensive materials at …? N = 1,065 marketing managers
- 21. Focus on New Content Sources Fine Art/Pro Photography Licensed Social Publishers
- 23. Are printed photo products relevant in a Web 2.0 world? social affiliation being online digital self expression web as an application platform participatory web web 2.0
- 24. Are you suffering from Marketing Myopia? Source: CartoonStock.com
- 26. What business are we really in? Railroad Transportation & Logistics OR
- 27. What business are we really in? Prints Connected Experiences OR
- 28. Edit Capture View Print Preserve Share 180 Billion 21 Billion 40 Billion 900 Billion 2010 60 Billion Trillions
- 29. Thinking Screen Media www.thinkingscreen.com
- 33. “ Creativity is just connecting things.” Steve Jobs, Wired Magazine, February 1996
- 34. Apple vs. Sony (ADR) 10-year share price performance Source: Wall Street Journal iPod iTunes 4.1 Nano iPhone iPhone 3G iTablet?? Steve Jobs illness rumors iPod Photo
- 37. “ What companies lack is not opportunity, but some of the managerial imaginative and audacity that made them great.” Theodore Levitt (1925-2006) Economist & Professor, Harvard University
- 39. Sources The Tel Aviv Cluster, David Brooks, NY Times, January 12, 2010 www.nytimes.com/2010/01/12/opinion/12brooks.html Marketing Myopia, Ted Levitt, Harvard Business Review, July/August 2004 http://hbr.org/2004/07/marketing-myopia/ar/1 The Innovator’s DNA, Harvard Business Review, December 2009 www.hbr.org/archive-toc/BR0912 Wired Magazine, February 2006 www.wired.com/wired/archive/4.02/jobs_pr.html The Wall Street Journal http://online.wsj.com/quotes/stock_charting.html A History of Photography www.rleggat.com/photohistory/ iPod History www.ipodhistory.com/ American Printer, March 2009 www.americanprinter.com InfoTrends www.infotrends.com CeWe www.cewe-photobook.com Canvera www.canvera.com Montage Graphics www.montagegraphics.com RPI www.rpiprint.com Thinking Screen Media www.thinkingscreen.com
Notas del editor
- Distinguished audience, historic region, very interesting people – innovators, entrepreneurs, leaders NY Times Op Ed article by David Brooks's a long time columnist for the NY Times and WSJ. Jews are a very interesting group of people. 0.2% of the world population, but 54% of the world chess champions, 27% of the Nobel physics laureates and 31% of the medicine laureates. Israel has more high-tech start-ups per capita than any other country. It leads the world in civilian R&D spending per capita and ranks second behind the U.S. in the number of companies listed on the Nasdaq. Israel, with 7 million people, attracts as much venture capital as France and Germany combined. Israel now has a classic innovation cluster, a place where tech obsessives work in close proximity and feed off each other’s ideas. Certainly, the imaging industry has greatly benefited from the effects of this “innovation cluster” with the likes of Efi Arazi, founder of Scitex as well as Benny Landa, the founder of Indigo. So we are in a place with a great concentration of innovators that are helping to create the next wave of opportunities for imaging and printing industry. We are also in a room with most of the photo printing industry’s leaders who are presented with many opportunities but cannot rely on past formulas and their current products for future success.