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4Press. Презентация Digital&HoReCa, продвижение паба "Корвин". Marketing revolution 2014.
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4Press. Презентация Digital&HoReCa, продвижение паба "Корвин". Marketing revolution 2014.
1.
HORECA & DIGITAL ПОРАПО ПАБАМ
2.
3.
ИСТОРИЯ & РЕСУРСЫ
4.
КЛИЕНТЫ HORECA
5.
6.
28.10.2008OPEN 200МЕСТ ПЕРСОНАЛ36 3ЭТАЖА4ЗАЛА 720ВИСКИ9ПИВО КОНКУРЕНТЫ: ИРЛАНДСКИЙ ПАБ ЛЮСТДОРФ ТРУБАДУР ПИВСАД КАВАНАХ POSITION: LUXURY
ГАСТРОПАБ ЦА: ПРЕМИУМ
7.
КОММУНИКАЦИИ БЕССИСТЕМНЫЕ ПОСЕЩАЕМОСТЬ НЕВЫСОКАЯ КОНКУРЕНЦИЯ
ВЫСОКАЯ ПРОБЛЕМЫ ДОХОД НИЗКИЙ УЗНАВАНИЕ СЛАБОЕ ЦЕЛЕВАЯ УЗКАЯ
8.
ЦЕЛИ ПАБ ДЕМОКРАТИЗАЦИЯ КЛИЕНТЫ ПРИВЛЕЧЕНИЕ
НОВЫХ ПОЗИЦИОНИРОВАНИЕ КРЕАТИВ УЗНАВАНИЕ ВОВЛЕЧЕННОСТЬ ДОХОД ПОВЫШЕНИЕ 2x СЧЕТА УВЕЛИЧЕНИЕ 2x
9.
ХОТИМ ВОТ ТАК!
10.
НОКАК?
11.
12.
ПОКАЗАТЕЛИ POSITION АУДИТОРИЯ КРЕАТИВ CHANNELS БЮДЖЕТ ПРЕДПОЧТЕНИЯ ГАСТРОПАБ LUXURY 20132012201120102009 VIP ПРЕМИУМ 45+ ВИСКИ Не регулярный ALL
13.
14.
ПОКАЗАТЕЛИ POSITION АУДИТОРИЯ КРЕАТИВ CHANNELS БЮДЖЕТ ПРЕДПОЧТЕНИЯ 20132012201120102009 ПИВО&ВИСКИ КРЕПКАЯ ПАРА ПИВ0 ВИСКИ Регулярный 25000
грн SMM, POS RADIO, TV СРЕДНИЙ+, 30+ ГАСТРОПАБ LUXURY VIP ПРЕМИУМ 45+ ВИСКИ Не регулярный ALL
15.
16.
СРЕДНИЙ+, 30+ TRENDSETTER ПИВО ВИСКИ
ЕДА Регулярный 14000 грн SMM, POS EVENT, RADIO КРЕПКАЯ ПАРА ПОКАЗАТЕЛИ POSITION АУДИТОРИЯ КРЕАТИВ CHANNELS БЮДЖЕТ ПРЕДПОЧТЕНИЯ 20132012201120102009 ПИВО&ВИСКИ ПИВ0 ВИСКИ Регулярный 25000 грн SMM, POS RADIO, TV ГАСТРОПАБ LUXURY VIP ПРЕМИУМ 45+ ВИСКИ Не регулярный ALL
17.
18.
РЕЗУЛЬТАТЫ FB2200 БЮДЖЕТ14000 СР.ВОВЛЕЧ.МЕС.1651* АУДИТОРИЯ30+ 2014 2014 POSITION ПИВО&ВИСКИ КРЕАТИВ КРЕПКАЯ ПАРА *Данные за
период 09.2013-01.2014 СР.ОХВАТ.ПУБЛИКАЦИИ.МЕС.129841 СР.ОРГАН.ОХВАТ.МЕС.1187 СР.ОБЩИЙ.ОХВАТ.МЕС.173140 СР.УНИК.ПРОСМОТР.МЕС.300 Выручка Количество чеков
19.
Case 1 STOUT CHAMPIONSHIP
20.
Ссылка на видео: https://www.youtube.com/watch?v=0fySpeCuzGc&list=UU23wTn- ogBLhEaEP8TX0yJw
21.
Case 2 2GIS INTERACTION
22.
ЗАДАЧИ ONLINEOFF АНАЛИЗ ЭФФЕКТИВНОСТИ
КАНАЛА ВОВЛЕЧЕНИЕ СТИМУЛИРОВАНИЕ ПОСЕЩЕНИЯ
23.
МЕХАНИКАKLIENT GADGETQRSAVEVISITDISPLAYDISCOUNTAWESOME
24.
МЕХАНИКАSTAFF GADGETBANNERORDERDISCOUNTBASE
25.
РЕЗУЛЬТАТЫ ПОСЕЩЕНИЙ131 QR96 / PRINT35 БЮДЖЕТ4500ГРН ПЕРИОД04-08.2013 РЕГИСТРАЦИЙ524 QR325
/ PRINT199
26.
Case 3 OKTOBERFEST
27.
ЗАДАЧИ ПРОДАЖИ ПОВЫСИТЬ ПОЗИЦИЯ BEERTRENDSETTER ЗНАНИЕ
УВЕЛИЧИТЬ БАЗА ЛИДОГЕНЕРАЦИЯ
28.
ЭТАПЫ 1. ОРГАНИЗАЦИЯ. 1.1. ИДЕЯ. 1.2.
ПАРТНЕРЫ. 2. ПРОДВИЖЕНИЕ. 2.1. OFF-LINE. 2.2. ON-LINE. 3. СОПРОВОЖДЕНИЕ. 3.1. OFF-LINE. 3.2. ON-LINE.
29.
ОРГАНИЗАЦИЯ ИДЕЯ POSITIONИДЕЯРЕСУРСЫАЗАРТ
30.
ОРГАНИЗАЦИЯ ПАРТНЕРЫ ИДЕЯПЕРЕГОВОРЫПАРТНЕРСТВО
31.
ПРОДВИЖЕНИЕ OFF-LINE РАДИО:СПОНСОРСТВОАНОНСЫКОНКУРСЫ
32.
ПРОДВИЖЕНИЕ OFF-LINE ПАБ:ПРОМОПЕРСОНАЛ
33.
ПРОДВИЖЕНИЕ ON-LINE SMM:SUPPORTИНТЕРАКТИВКОНКУРСЫTARGETING
34.
СОПРОВОЖДЕНИЕ EVENT PROMOEVENTSMMRADIO PROMO LIVERADIO EVENT SMM
35.
РЕЗУЛЬТАТЫ
36.
РЕЗУЛЬТАТЫ УПОМИНАНИЕ32РЕСУРСА LIKEСЕНТЯБРЬ74ОКТЯБРЬ218ПРИРОСТ295% ENGСЕНТЯБРЬ1762ОКТЯБРЬ2296ПРИРОСТ30% БЮДЖЕТ 60000=2*30000грн ПЕРИОД07-10.2013 УЧАСТНИКОВ60 ЛИДИНГ156
37.
РЕЗУЛЬТАТЫ
38.
УСЛОВИЯ УСПЕХА ПОДДЕРЖКА ТОПМЕНЕДЖМЕНТА
И ПЕРСОНАЛА ПОСТОЯНСТВО, КРЕАТИВ, СМЕЛОСТЬ СИНЕРГИЯ КАНАЛОВ 1 2 3
39.
ВЫВОДЫ. DIGITAL В
HORECA ЭТО ИНТЕРЕС&ВОВЛЕЧЕННОСТЬ ОПТИМИЗАЦИЯ БЮДЖЕТА ВЫСОКАЯ ЭФФЕКТИВНОСТЬ ПРОЗРАЧНАЯ ОТЧЕНТНОСТЬ БАЗА КЛИЕНТОВ
40.
СОЗДАНИЕ И СОПРОВОЖДЕНИЕ БРЕНДОВ Цель нашей
работы – эффективное партнерство! СПАСИБО ЗА ВНИМАНИЕ
41.
Одесса, 2014Креативное агентство Украина,
Одесса, Мечникова 2/1, оф. №4 +38 048 757 87 42 +38 048 757 87 43 www.4press.com.ua E-mail: info@4press.com.ua
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