Our Google AdWords and PPC training course will help you get the most from your campaigns and maximise your returns from this valuable marketing channel

1. Google Adwords
Training Courses
Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training
DigitalMarketingTrainingCourses
Learnmore,domore
Google
Adwords
Training

2. Google Adwords
Training Courses
Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training
GoogleAdwords
Training
Our expert training courses have been
designed by our marketing specialists
to help you get the most from Adwords
and pay-per-click ads.
In fact, Jellyfish started life as a dedicated PPC specialist,
which means we have decades of experience in this hugely
profitable area.
On both our Standard and Advanced Courses, we will show
you the best practice methods used by the some of the
biggest names in the business. Both courses run for one day
and are hosted in-house at our offices in Reigate and new
venues in London (or where you are, if preferred).
Thecoursewasveryhelpful,
Icameawaymotivatedandready
totryeverythingIhadlearnt.
Iamstillusingthemanualprovided
whichhashelpedtremendously.

3. Google Adwords
Training Courses
Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training
Ourstandard
trainingcourse
We will talk through our own case
studies and discuss learnings,
keyword methodology, how to
write great ad copy, improving
quality score, ad extensions,
optimisationtipsandmuchmore.
Wewillcovereverythingyouneedtoknow
regardingAdwordsandPPCfrombasic
principlesthroughtocreatingefficient,
well-structuredcampaigns.
£499+VATperplace
If you’re responsible for running
your own Google Adwords
campaigns, or manage an
agency that runs it for you, this
invaluable course will empower
you to go on and achieve more.
› IntroductiontoGoogleAdwords/PPC
› Terminologyexplanation
› Definingstrategy
› Keywordmethodology
› Basicaccountoptimisation
› Howtowritegreatadcopy
› Howtoimprovequalityscore
› Adextensions
› Bidmanagement
› Settingandreportinggoals
› Basicanalysis
› Accountstructure
› Campaignsettings
› Matchtypes
› Negativekeywords
› GoogleDisplayNetwork
Here’swhatwe’llcoverontheday
Break
15:30
End
17:00
Start
10:00
Break
11:30
Lunch
13:00
Arrive
09:45

4. Google Adwords
Training Courses
Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training
Ouradvanced
trainingcourse
Working together, we will study
and explore the advanced
techniques for developing high
impact Adwords/PPC campaigns
to effectively expand your account.
We examine what makes for
successful keyword optimisation,
how to get the most from
the Google Display network,
TheAdvancedcoursefollowsonorganically
fromtheStandardcourseanddelivers
adeeperlearningexperience.
£499+VATperplace
remarketing, attribution models,
bidding strategies, and using
Google Analytics effectively to
vastly improve your Adwords
campaigns.
You will finish this course
informed and inspired – and an
expert in all key areas of this
specialist area.
› Accountstructureorganisation
› Usingdataeffectively
› Advancedtoolsfunctionality
› Successfulkeywordoptimisation
› Biddingstrategies
› UsingGoogleAnalyticseffectively
› ImproveyourAdwordscampaigns
› Advancedqualityscore
› Adwordseditor
› Managingtoaccountmetrics
› YouTubeadvertising
› GoogleDisplayNetworkremarketing
› Pathstoconversion,attributionandassists
› Mobiletabletstrategy
› Enhancedcampaigns
Here’swhatwe’llcoverontheday
Break
15:30
End
17:00
Start
10:00
Break
11:30
Lunch
13:00
Arrive
09:45

5. Digital Marketing Training Courses
Learnmore,domore
Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training
WeatJellyfisharedigitalmarketing
experts.Afteryearsofworkingclosely
withourclients,webegantonoticethere
wasarealneedforustotalkingreater
detailaboutourexpertisetohelpthem
achievegreatersuccesspersonally,
asateamandasabusiness.
Sowestartedrunningafewcourses
hostedbyourin-housemarketing
experts.Theyweresosuccessful
weexpandedtherangeanddates
toencompassagreaterbreadthof
marketingskills,fromSEOtoSocial
MediatoAnalyticsTraining–and
everythingin-between.
JellyfishTrainingCourses
Herearesomeofbrandswe’vetrained

6. Digital Marketing Training Courses
Learnmore,domore
Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training
OurCourses
Google
Adwords
Training
Google
Analytics
Training
Conversion
Optimisation
Training
SEO
Training
Social
Media
Training
Analytics
Insights
Training
LearnmoreLearnmoreLearnmore
LearnmoreLearnmoreLearnmore

7. Digital Marketing Training Courses
Learnmore,domore
Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training
WhychooseaJellyfishcourse?
Expertsintheirfield
Our courses are taught by
experienced experts, when they
aren’t training they are working
on successful campaigns in the
subject they teach.
Practicaltheoretical
coursecontent
We think it is important that
delegates get involved in the
courses, which is why we offer
a nice mixture of practical and
theoretical content, which
delegates can interact with and
utilise within their own workplace.
Accessiblevenues
All Jellyfish training locations
are within walking distance of a
mainline or underground station,
meaning you need less time to find
the venue and get more time to
relax. Our Reigate office also offers
free on-site parking (on request).
Coursecontentevolves
withtheindustry
The digital marketing industry is
still relatively new, meaning there
are always new technologies,
strategies and information being
shared. As experts working in the
industry we are able to keep up
to date on everything, to ensure
nothing new is missed from our
courses.
Refreshmentsprovided
If you are training in Reigate you
can expect to get a 2 course deli
style lunch. Delegates who choose
our London venues are also offered
a course lunch but from an option
of 3 hot main meals and a selection
of desserts.
Pricecompetitive
We keep a close eye on our
competitors offerings and pricing,
we know from surveys that we
are price competitive with in the
digital marketing training market.
Reducedratesforcharities
If you are a registered please
contact us before making a
booking. We know that is it equally
important for you to promote your
business and generate donations.
We have a number of discounts
available to you.
Discountson
multiplebookings
Do you want to book more than
one course, but want to know if
there is any movement on the
price, Hey it doesn’t hurt to ask,
please contact us before making
your booking.

8. Google Adwords
Training Courses
Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training
OurFacilities
Reigate | Brighton | Victoria | Paddington | Farringdon
Jellyfish offer you a welcoming, bright
and modern training environment
hosting some of the most up to date
technology and services. We now offer
our professional Training Courses in
five locations, Reigate (head office),
Brighton, as well as Victoria,
Paddington and Farringdon in London.
If these locations don’t quite suit you,
we also offer Tailored Training Courses
where we deliver our training at a
location of your choice (see page 11).

9. Digital Marketing Training Courses
Learnmore,domore
Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training
Whatourclientssay
Weareextremelyproudtosaywehave100%
positivefeedbackfromdelegateswhohave
attendedourcourses.Thesecanbefoundon
theindependentreviewsiteFeefo.com
IlearntfarmorethanIhad
hopedinashortperiodoftime.
Theaddedbonusisthereally
goodpostcoursesupporttohelp
outwhenIstartapplyingmy
newlygainedknowledge.
Thetrainingwasgreatandthe
instructorstakingthesession
wereflexibleinadaptingthe
sessiontoourrequirements.
Excellent!Veryorganized,
extremelyprofessionalandvery
useful.Averycoolbrandand
agency,very,veryuseful-exactly
whatIneeded.Iwouldrecommend
toanybody!

10. Digital Marketing Training Courses
Learnmore,domore
Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training
Meetthetrainers
Ourcoursesaretaughtbyexperiencedexperts,
whentheyaren’ttrainingtheyareworkingon
successfulcampaignsinthesubjecttheyteach.
RichardHartley
GoogleAdwordsTrainer
VassilisTourtouropoulos
ConversionOptimisationTrainer HannahRainford
SocialMediaTrainer
NickFettiplace
SEOTrainer
AlexDavies
GoogleAnalyticsTrainer

11. Digital Marketing Training Courses
Learnmore,domore
Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training
Weknowthatjust
asbusinesses,people,
andskillsetsdiffer,
sodotheirdemands.
Whichiswhyour
TailoredCourses
havebeenspecifically
designedtohelp
yougetthecourse
youwant,exactly
thewayyouneedit.
› Theclasssizeyouwant
› Thedatesyouwant
› Thelocationyouwant
› Thecourseyouwant
› Thedurationyouwant
› Thecustomisedcontentyouwant
TailoredTrainingCoursesgiveyou:Our Tailored Training Courses prove
popular with organisations that
have a number of employees or
departments involved in the subject
areas we teach.
Our courses provide the opportunity
for these individuals to come
together (which is not always
logistically possible) and receive
dedicated, expert training.
It also becomes a platform where
individuals can ask questions
and brainstorm new ideas for the
business, inspired and motivated by
what they’ve learnt during the day.
TailoredTraining
Courses
Yourcourse,yourway