1. Peter Jenetsky

2. There is an over supply of
quality content in the world

3. “we are on the cusp of unprecedented
consumer access to premium content -
both current and past seasons’ Tv programs
along with archived new-release movies”
Will Richmond

4. change

5. studio pArtners

7. Australias first subcription on demand
movie channel

9. where does our
online video business?
fit into

10. US Market Satellite penetration is 89%
Astra chart - Aust vs the world

11. STV channel services via a range of devices
• BOX
no longer requiring the traditional set top box

12. expand our reach to
the 70% of Australians
that don’t have STV

13. ComScore results
Top Video Properties Based on Total Videos Viewed
Total Audience Australia, Age 15+ - home & work locations
Total Internet: Total Audience 970,450 100.0%
u GOOGLE SITES 539,060 55.5%
u MICROSOFT SITES 29,594 3.0%
u FACEBOOK 12,497 1.3%
MEGAVIDEO.COM 10,434 1.1%
VEVO 7,759 0.8%
YAHOO! SITES 5,889 0.6%
DAILYMOTION.COM 5,014 0.5%
FOX INTERACTIVE MEDIA 3,955 0.4%
TELSTRA CORPORATION LIMITED 3,107 0.3%
METACAFE 2,976 0.3%

15. u In the U.S catch up tv
viewing time per person
is more than 12 hours
per month
u 93% increase YOY

16. Evolve &
Embrace

17. foxtel packages
u MOVIE
NETWORK
CHANNELS
inclusions

18. What have we learnt?

19. u Define success
u match content to platforms
u think beyond your world
u Bring it back to core business

20. Define success
for you

21. u What is your motivation?
u Channel awareness?
u Content awareness?
u Rights?

22. Match content to platforms

23. +

24. =

26. u Movie Network Channels keeps movie
fans up to date with bite size trailers
and entertainment news via facebook
u Currently over 4,000 fans and growing

27. u Australia’s biggest viral film-making
competition on Facebook
u Currently over 3,400 fans and growing

28. Think beyond your world

31. bring it back
to your core
business

33. u First territory to acquire outside US

34. SEASON ONE

35. u Season 1 launched in August 2007,
3 weeks behind the first US broadcast
u Mad Men Season 1 first episode made
available online ahead of broadcast
u Paid catch up service on NineMSN

36. u Preview first episode for free via
Fairfax Digital landing page
u Cross promotion with
The Vine

37. Itunes top 10 chart for TV Seasons

38. u #1 ranked program on NineMSN
FixPlay
u Most viewed episodes
#1 Season 4 Ep 1
#2 Season 1 Ep 1
Brand integration

39. Season 1-3 Catch up
online edm print

40. mnc.tv/madmen
u Catch up missed episodes
u O
pportunity to talk to new potential
subscribers
u Hand off qualified leads to STV
partners

41. So what has all of this activity
contributed to?

42. u Season 2 ratings doubled
Season 1
u Season 3 leapt another 40%

43. u Demography shifted from 50+ in
Season 1 to well balanced spread
of adult demographics
u Now has a brand awareness in
excess of 80%

44. u Season 4 launch ratings up 40%
on Season 3
u Week on week audience
increases of 20%

45. embrAce the chAnges
geT involved evolve

46. forever chAnged
in the contAiners of the pAst

47. plATforM device
b roAde r deeper
think
curATion, discoverY coMbinATion
differentlY