Mind Mapping presentation by Jennie Vickers of ZeopardThink presented in July 2014 to the Association of Certified Fraud Examiners New Zealand Chapter. This presentation introduces Mind Mapping and how it can help you and your company or the company that your work for.
4. Jennie Vickers
Zeopard Think
TITLE TEXT
Zeopard.com
YOUR CLIENTS & CUSTOMERS?
Zeopard.com @jennievickers
https://www.youtube.com/watch?v=FSIkjNaICsg!
5. !
!
- Forrester Research Inc.!
CUSTOMER EXPERIENCE - DEFINITION
“CX is how your customers
perceive their interactions
with your company”
Zeopard.com @jennievickers
6. CUSTOMER EXPERIENCE REQUIRES…
Managing your business
from the “Outside In”.!
!
“Bringing the perspective of
your customer to every decision
you make so you can see why
customers’ perceptions are
created.”!
!
Zeopard.com @jennievickers
7. OUTSIDE IN, PUTTING YOUR CUSTOMER AT THE HEART OF YOUR BUSINESS
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8. “The significant problems we have
cannot be solved at the same level of
thinking with which we created them.”
Albert Einstein
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9. “The real true source of power, in any company today is ideas...
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10. ...the rest is housekeeping” - Marsh Fisher, founder of Century 21
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15. I am the left brain. I am a scientist,
a mathematician. I love the familiar.
I categorise. I am accurate. Linear.
Analytical. Strategic. I am practical.
Always in control. A master of words and
language. Realistic. I calculate equations
and play with numbers. I am order. I am
logic. I know exactly who I am.
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LEFT BRAIN
@JennieVickers
16. I am the right brain. I am creativity.
I am a free spirit. I am passion.
Yearning, sensuality. I am the sound of
roaring laughter. I am taste. The feeling of
sand beneath bare feet. I am movement.
Vivid colours. I am the urge to paint on an
empty canvas. I am boundless imagination.
Art. Poetry. I sense. I feel. I am everything
I wanted to be.
Zeopard.com @JennieVickers
RIGHT BRAIN
@JennieVickers
26. ASSOCIATIONS
Find this handout and write down ten
words that you associate with the central
image, as fast as you can
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27. ASSOCIATIONS
Hide your answers and, talking to the two or three
people next to you, without showing your words,
discuss and speculate how many words you think all 3
or 4 of you will have the same.
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28. ASSOCIATIONS
Now compare words and see how many words you have
the same as the other two or three people. Words must
be the same plural is not the same as singular etc
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How many words that
are the same do you
have?
37. Zeopard.com
THE POWER OF THE IMAGINATION
@JennieVickers
Rediscovering the fundamentals we learnt in childhood.!
38. Zeopard.com
THE POWER OF THE IMAGINATION
@JennieVickers
Rediscovering your brain’s ability to see in pictures!
39.
40. Zeopard.com
THINK OF AN ITEM ON YOUR BUCKET LIST
(OR WISH TO DO BEFORE YOU DIE LIST) AND
SEE IT IN COLOUR AND IMAGE, USING ALL
YOUR SENSES
@JennieVickers
45. The Tool that works
for All-brains!
Zeopard.com
MIND MAPPING
!
!
http://www.youtube.com/watch?v=MlabrWv25qQ!
Maximise the power of
your brain -
Tony Buzan!
@JennieVickers
52. Where on the clock is Disabilities?
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@JennieVickers
53. 1. !Take a blank piece paper A4 size
or larger. Preferably use a paper
pad.!
!
!
2. !Use the paper landscape!
!
!
3. !Start in the centre.!
HOW TO MIND MAP
Blank paper allows 360° of freedom to express
the full range of your cortical skills, whereas
pre-drawn lines restrict the natural flow of your
thoughts. !
!
Words and images have more lateral space, so
they don’t bump into margins as quickly. !
!
Thoughts start in the centre of our mental
world. The Mind Map page reflects this. !
Zeopard.com
HOW WHY
@JennieVickers
54. 4. !Create a central image that personally
represents the topic about which you are
writing / thinking.!
!
5. !- Use at least three colours!
!!
!- Keep the height and width of the
central image to approx 2” or 5cm!
!
!- Leave the image open (do not!
use a frame)!
HOW WHY
Zeopard.com
‘A picture is worth a thousand words’.
It opens up associations, focuses the
thoughts, is fun and results in better
recall. !
!
- !Colours stimulate the right cortical
!activity of the imagination as well as
!capturing and holding attention. !
!
- !This size gives plenty of space for
!the rest of your Mind Map. The !
image has its own unique shape. !
!
- !A frame may make the centre a !
monotony of shape. A free image is
!more memorable & enjoyable. !
!
@JennieVickers
55. The main themes around the central
image are like the chapter headings of
a book. !
With a Mind Map on “My Holiday” one
of the themes could be ‘TRANSPORT’.!
!
• This word is printed in CAPITALS!
• Place on a line of the same length,
one word per line!
• The central lines are thick, curved
and organic ie like your arm joining
your body, or the branch of a tree to
the trunk!
• Connect directly to the central!
image!
HOW WHY
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The main themes, connected to the central image
on the main branches, allow their relative
importance to be seen. !
!
• One word per line is to catch Key Words only !
• Printing (versus cursive writing) allows the brain
to photograph the image and thus gives easier
reading and more immediate recall !
• Word length = line length. An extra line
disconnects thoughts, whereas the same length
accentuates the connection!
• Curved lines give visual rhythm and variety and
so are easier to remember, more pleasant to do,
and less boring! Thicker central lines show
importance.!
• Connected to the image because the brain
works by association – not by separated
disconnected lists!
@JennieVickers
56. HOW TO MAIN BRANCHES
As practice for drawing main branches: !
Draw two more main theme branches on the
right side and put words onto the lines words
connecting to the central image you have
drawn for the Mind Map about “My Holiday”:!
!
!
!
- DESTINATION?!
!
- PACE?!
!
!
Zeopard.com
@JennieVickers
57. Add other main theme branches, by
arranging other ‘chapter headings’. !
Remember to PRINT the word!
and make it fit the line. !
!
!
So all your main themes stand out
clearly, and can trigger your
subsequent connecting thoughts.
HOW
WHY
Zeopard.com
@JennieVickers
58. Start to add a second level of thought.
These words or images are linked to the
main branch that triggered them. !
Remember, as before:!
• Lines connect but are thinner!
• Words printed but may be lower case!
Your initial words and images stimulate
associations. Attach them to whatever word or
image triggers them. Allow the ‘random’ movement
of your thoughts, you do not have to ‘finish’ one
branch before moving on. !
!
• Connected lines create relationships and a
structure. They also demonstrate the level of
importance, as from a branch to a twig. !
• The size and style of the letters provide
additional data about their importance and
meaning. !
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HOW WHY
@JennieVickers
59. Add a third or fourth level of
data as thoughts come to you.!
Use images as much as you
can instead of, or in addition
to, the words.!
Allow your thoughts to come
freely, meaning you ‘jump
about’ the Mind Map as the
links and associations occur to
you. !
Add some of your own branches, words
and images to this Mind Map.
Your brain is like a multi-handed ball
catcher. The Mind Map allows you to
catch whatever ‘thought ball’ is thrown by
your brain.
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HOW WHY
@JennieVickers
60. ADDING MORE BRANCHES
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Draw further main branches:!
-ACCOMMODATION!
-MONEY!
-ACTIVITY!
and now add some sub
branches and even sub sub
branches onto those new
main branches !
Remember the rules.!
@JennieVickers
61. Add a new dimension to your Mind
Maps. Boxes add depth around the
word or image. !
To make some important points stand
out. !
!
The outlines will create unique shapes,
such as those you find in clouds, and will
aid your memory. !
• They can also show connection
between branches by using the same
colour outline !
• These provide immediate visual
linking. They can also encourage
follow-up and remind you of action
you need to take. !
Sometimes enclose branches of a Mind
Map with outlines in colour. !
• Enclose the shape of the branch!
• Use different colours and styles!
• Add arrows and codes between !
• Information to show the connection!
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HOW WHY
@JennieVickers
NOW ADD PICTURES ONTO BRANCHES OR NEAR BRANCHES!
62. Make each Mind Map a little more
Have fun! Add a little humour,
exaggeration or absurdity wherever you
can.
Your eye / brain will be attracted to your
Mind Map.!
It will be easier to remember.!
It will be more attractive both to you
and others. !
!
Your brain will delight in getting the maximum
enjoyment from this process. Your brain will
then learn faster and recall more effectively. !
!
Planning becomes!
more enjoyable. !
colourfulbeautiful
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HOW WHY
@JennieVickers
63. Finish off your first Mind Map with:
• Colour
• Humour
• Dimension
• Imagination
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FINISHING YOUR FIRST MAP
@JennieVickers
64. Zeopard.com
@JennieVickers
!
!
!
I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.
I send them over land and sea,
I send them east and west;
But after they have worked for me,
I give them all a rest.!
!
!
Rudyard Kipling!
I KEEP SIX HONEST…
66. Zeopard.com
@JennieVickers
Using a Mind Map to interview a new client
Instructions:
Grab the template at the back of the slides. Working with one
person near you, decide quickly who is client and who is advisor
and conduct a 3 minute interview.
67. Zeopard.com
@JennieVickers
Using a Mind Map to interview a new client
Instructions cont.:
Advisor is going to ask questions guided by the six honest men
and client is going to share with them an item off their bucket
list.
Catch the answers using keywords only on the map template,
using colour if you have it and add some images.