An overview of native advertising with a look at Facebook and Twitter.

1. Native Advertising:
An overview of Video native advertising, Facebook and Twitter.

2. Table of Content:
Page Title: Page Numbers:
Native Advertising 3
Native Video Advertising 17
Native Video Advertising Tips 25
A Look at Facebook 30
Twitter 34
Work Cited 39

3. Native Advertising:
Video- Definitions
Pre-Roll Video Advertising
Limited to 15 to 30 seconds
Auto plays before user-selected video
content
Native Video Advertising:
Content-based and delivered fully
integrated into the natural site experience
They are user-initiated and do not have a
limit video length
compiled by author from sharethrough.com

4. Native Advertising:
Video- Important Characteristics
Native
Videos Are
Earned
Media Gold
Mines
They’re
Editorially
Driven
Native Ads
Can Take
Many Forms
Compiled by author from adknowledge.com

5. Native Video: “Push” Video:
Format: Click-to-play
(Voluntary View)
Pre-roll
(Forces viewers to watch
ad)
Length: Typically over 30 seconds Typically 15 or 30 Seconds
Marketing Goal: You want viewers to take
action after the video
Awareness
Cost-Per-View (CPV): $0.20 to $0.25 $0.10 to $0.12
Clickthrough Rate: 5% to 8% 0.5% to 1%
Earned Media: 36% is typical
Native Advertising:
Video- Important Characteristics
Compiled by author from adknowledge.com

6. Native Advertising:
Video- Facts
 29.3% exposed to the pre-roll ads, viewed companies as unfavorably or very
unfavorably.
 360 billion minutes are spent online by American consumers
 24.6 Billion Americans streamed videos
Content
Volume
increasing
Video advertising
attention
decreasing
compiled by author from sharethrough.com

7. Native Advertising:
Video- How to Tips
Go Long
Hook ‘Em With Entertainment And Information
Target Mobile
Measure Through Engagement
Dig The Data
Budget Big
Customize To Devices
Nail Down A Good Thumbnail
Limit The Promotions
1:
2:
3:
4:
6:
7:
8:
9:
5:
Complied by author from cyberalert.com

8. Native Advertising:
Using Facebook Native Video-
Preview
Long-Form
Content
Share
Daily Tips,
Tactics and
Advice
Record
Videos on
Location
Answer
Audience
Questions
Create
Brief
Explainer
Videos
Create
Video Ads
Use the
Facebook
Video Tab
Compiled By author from socialmediaexaminer.com image from google.com

9. Native Advertising:
Interactions on Twitter-
Sourced from marketingland.com image from google.com

10. Native Advertising:
Video Types Posted on Twitter-
Sourced from marketingland.com image from google.com

11. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

12. Work Cited:
 "7 Ways to Use Facebook Native Video to Better Connect With Your Fans." Social Media Examiner RSS. 14 July
2015. Web. 16 Sept. 2015. <http://www.socialmediaexaminer.com/facebook-native-video/>.
 "Brands Shifting From YouTube To Native Video On Twitter." Marketing Land. 14 Sept. 2015. Web. 16 Sept. 2015.
<http://marketingland.com/brands-shifting-from-youtube-to-native-video-on-twitter-
142477?utm_source=marketo&utm_medium=email&utm_campaign=newsletter&utm_content=mday&mkt_tok=3
RkMMJWWfF9wsRonuq7JZKXonjHpfsX56ukvX6OygYkz2EFye+LIHETpodcMTcRlMr3YDBceEJhqyQJx>.
 "Here's Why Native Video Works so Effectively." Adknowledge. 24 Apr. 2015. Web. 16 Sept. 2015.
<http://www.adknowledge.com/blog/what-is-native-video-advertising/>.
 "Native Advertising - The Official Definition." Native Advertising - The Official Definition. Web. 16 Sept. 2015.
<http://www.sharethrough.com/nativeadvertising/>.
 "Native Advertising Playbook." IAB.net. Web. 16 Sept. 2015. <http://www.iab.net/media/file/IAB-Native-
Advertising-Playbook2.pdf>.
 "Native Advertising Outlook 2014 and Beyond." Localmedia.org. Web. 16 Sept. 2015.
<https://www.localmedia.org/wp-
content/uploads/2014/07/01_830_NativeAdvertisingOutlookfor2014andBeyond_Josey-Compatibility-Mode.pdf>.
 "Native Video Advertising: The Next Big Content Marketing Trend." CyberAlert Blog. Web. 16 Sept. 2015.
<http://www.cyberalert.com/blog/index.php/native-video-advertising-the-next-big-content-marketing-trend/>.