Presentation of Arizona Department of Health Services social media to the Arizona CIO Council 04-2011

1. WHO, WHAT, WHY,
HOW
& CHEERLEADING
ADHS Social Media

2. “Social media isn’t a
fad, it’s a
fundamental shift in
the way we
communicate.”
Social Media Revolution 2 (Refresh), YouTube, May 5, 2010

3. | What the heck is it?
Flickr by webtreats

4. | Ready, set...
What ADHS is doing in social media...
We didn’t build our social media presence overnight.
A tool at a time as we had content to support.
Lot’s of cheerleading, including 4 content.
Support from Exec. Mgmt made a big difference.
We continue to expand into areas where we feel
we can reach our audience.

5. | What it’s about
Not numbers, but interactions
Listen
Start a conversation
Flickr by Ron aka “Blue” Aldaman

6. | Things that drive us
Reach
Consumer choice
Flickr by Joe Thorn

7. Experian Hitwise, December 29, 2010

8. | Things that guide us
The probability of
someone watching
you is proportional
to the stupidity of
your actions
Don’t be stupid
Or defensive
Negative feedback is opportunity

9. | What we share
Health information
Tools & resources (not just ours!)
Events, radio & TV
Job opportunities
Flickr by Andy McMillan

10. | Who are the players?
Flickr by Dunechaser

11. | How we’re working

12. | How we’re watching
Flickr by pimpexposure

13. | How we’re listening
Alerts

14. Schedule, schedule, schedule

15. | How content is shared
Flickr by Ed Yourdon

25. | Some things we’ve learned
Once you start, commit
Moderate?
Expect an increase in traffic
Flickr by Robert S. Donovan

26. | How we’re storing things
Media
Blog
Facebook
Twitter
YouTube comments
HTML emails
Flickr by uckhet

27. | Where we’re headed
Blog/RSS expansion
More video
more... Facebook ads
Mobile/touch
Improved SEO
Flickr by drspam

28. http://azdhs.gov
jennifer.tweedy@azdhs.gov
602.361.4174