1. Information 2.0 and Beyond: Where are we, where are we going? Kristen Purcell, Ph.D. Associate Director, Research Pew Internet Project APLIC 44 th Annual Conference March 29th, 2011 Washington, DC

3. The Evolution of the Internet Broadband, Mobile, Social Networks, Apps Today’s Digital Information Portable, Participatory, Personal Librarians 3.0 Shifting Roles for Librarians

4. Internet Evolution

6. In 2010, 74% Use the Internet Teen data Sept 2009 Adult data Nov 2010

11. Laptops are becoming the computer of choice For the first time in 2010, adults 18-29 were more likely to own a laptop than a desktop

12. In 2000, there were no wireless internet users Today, 59% of adults go online wirelessly

13. Young Adults Lead the Way in Wireless Internet Use Based on Nov 2010 Pew Internet Tracking Survey

14. Among adults who use their cell phone to go online… Based on May 2010 Pew Internet Tracking Survey In April 2009, just 36% went online daily via their cell phone

16. Based on Sept 2009 Pew Internet Survey

17. Based on Nov 2010 and Jan 2011 Pew Internet Surveys Tablet ownership among U.S. adults rose from 4% to 7% between September 2010 and January 2011 New Kids on the Block Percent of US adults 18+ who own each type of gadget…

18. Mobile changes our relationship to time and space I can get the information I need when I want it, where I want it Mobile has increased accessibility for some populations

20. Teen data Sept 2009 Adult data Nov 2010 Twitter is not as popular as SNS On the horizon… In January 2011, 17% of adult internet users said they use a geo-location service or function such as Foursquare or Google Latitude to share their location with friends Total online adults 8%

21. For networked individuals, information is embedded and ambient SNS are Information Game Changers

23. 11% of cell owners are not sure if their phone is equipped with apps 29% of cell owners have downloaded an app and 13% have paid to download an app Among those with apps, the average adult has 18 on his/her phone App users are disproportionately male (57% male v. 43% female) They are also more likely to be college graduates and have incomes of $75,00+ 18-29 year-olds make up one quarter of the total U.S. adult population but almost half (44%) of the app using population Based on May 2010 Pew Internet Tracking Survey

25. Online News/Information Consumption

28. Nine in ten American adults (92%) get news/info from multiple platforms on a typical day For six in ten American adults (59%), one of those platforms is the internet *Platforms include print newspapers, television, radio and the internet Multiple Platforms are the Norm Based on Jan 2010 Pew Internet Survey

30. % of ONC Who Use Each Type of Site on a Typical Day Most Popular Online Sources for News and Information Based on Jan 2010 Pew Internet Survey

31. Most Popular Features of Online News Sites % of ONC Who Say Each Feature is Important Based on Jan 2010 Pew Internet Survey The most popular features allow people to interact with, share, and customize their news and info. This is especially true for young adults.

32. How many websites, if any, do you routinely rely on for news and information? Do you have a favorite online news source, or do you not have a favorite? Based on Jan 2010 Pew Internet Survey Most People Get News from Multiple Sites

33. Four Styles of Online News Consumption Efficient Grazers Most use multiple sites, have no favorite, and portals rank high as a favorite online news feature Hunters and Gatherers 71% go online specifically to get news/information at least a few times a week Serendipitous News Discoverers 80% come across news/information at least a few times a week while they are online doing other things News/Info Receivers 44% get news/information forwarded through email, automatic updates and alerts, or posts on social networking sites at least a few times a week Based on Jan 2010 Pew Internet Survey

34. Three Emergent Themes of Information Consumption P ortable P articipatory P ersonalized

38. Shifting Roles of Librarians/ Info Professionals What does all of this mean for YOU ?

39. Role #1: Filter People still need trusted experts to help them figure out whether information is accurate and trustworthy People all also need filters to explain how information relates to them Show people how/why information is relevant Allow people to customize information to meet their own needs Provide people with direct access to the information that means the most to them Transparency = Trust

40. Role #2: Curator You can be the one-stop shop people visit Collect all relevant work/info (not just your own) Provide links to primary and related sources and material Recommend other sources, experts and places People seek aggregation and deep dives into information

41. Role #3: Node in a Network You can be a node in a network Each person you touch represents an entire network Make your information easy to share Your information can have an organic life beyond your presentation of it – package it with that in mind Networking can be multi-layered Be prepared to loosen control but monitor conversations around your work

42. Role #4: Community Builder Create your own networks and build communities around your material Facilitate shared experiences, connect people with shared interests Get, listen to, and respond to feedback Identify and meet people’s needs by tuning in to the online conversation

43. Role #5: Lifesaver Provide timely information when and where people need it most Make your information portable Operate in a 24/7 world in which there is constant connectivity Identify and meet people’s most urgent needs by tuning in to the online conversation

44. Role #6: Tour Guide? Make connections between your information and real-world places Create opportunities for information immersion and augmented realities