What does your brand sound like? Express In Music is a platform connecting thousands of musicians with clients seeking personalized music. We personalize songs for your branding and communication needs. Based on your brand's story and character, we customize an original song that best represents your persona. Touch your audience and customers emotionally. Engage them with a piece of personalized music that attaches your brand's meaning.

1. Are you heard?

2. What Does Your Brand Sounds Like
ExpressInMusic.com provides sound solutions
for media and brand communications. We are
in the space of creating audio identities &
sonic branding for businesses effectively.
Through its crowdsourcing ability:
 Speed – Quick responses are achieved
 Quality – Sieve out the best ones
 Mass – Multiple audio solutions offered

3. How Does it Work?
Audio Branding Consultancy
Step 1: Definition of your Sound Branding
Step 2: Classification, Analysis and Recording
Step 3: Execution of Audio Strategy and Eventual analysis
Increase Sales Higher Brand Recall Increase Productivity

4. Website & Social
Corporate Identity Media
Voiceover A company anthem that Creation of sonic logos
Professional voice represents pride and that sells your product.
for video and tele- instill beliefs.
communications Gaming & Mobile
medium. A sound identity which
improves brand recognition.
Where can audio branding be applied?
Product Launch
Video Clips’ Customize An audio branding
Music strategy that can go
To bring out greater viral online.
Event Theme Song
emotions of the message.
TVC, Radio Jingles Emphasize on core
Further enhance brand communications that sinks
recall of the ad. into head.

5. How Does it Work?
Audio Solutions for ‘Live‘ Music for Events
Branding through sound
Crowdsourcing
Step 1: Upload your requirements
Step 2: Select from crowd-sourced submissions
Step 3: Reward only the one you choose
Speed: Get it Fast! Best: Musicians’ compete! Variety: Mass of submissions!

6. Crowdsourced : Audio Solutions
Benefits
Be heard
Higher brand recall
Solutions Sensory marketing
through branded sound
Simply crowdsource an audio
solution instantly and cost
effectively.
Challenge
Achieve quantity and quality
Music and sound is
subjective, what you
may like – may not be
what the client like
The need for effective
audio branding

7. Crowdsourced : Live Events
Benefits
Huge genres and
Solutions range of musicians’
An on-site
coordinator
Allow musicians with Be reassured
Challenge
professional profile pitch to you
Instant backup of musicians
should unexpected event crop
Unsure of musicians’ up
quality and commitment Quick and simple browsing
Impromptu cancellations
Need good musicians at
a short notice

8. How Does it Work ?
Background Environmental Music
Step 1: Install set-top box at your physical outlet
Step 2: Choose the genre best suited for your ambience
Step 3: Stream the music through cloud computing
Better Control Legal Licensing Rights Brand Alignment

9. Background Environmental Music
Benefits
A systematic process for
HQ to control audio
Solutions
ambience of their outlets
Statistics shows signs of
Patented cloud computing higher productivity and
system to pipe in music in sales
Challenge
physical outlets and space
Manage and control music
Legal licensing issues from the headquarters
Expensive music devices
that spoils easily
Staff playing other types
of music but not align to
your brand

10. Statistics
90% of people say they were more 84% of consumers have a positive opinion
likely to recommend a store that about a brand that associates with the music.
plays music they like to their friends Human’s brain remind 3 times more a music
and family. than a picture.
67% say it would make them more 72% say playing good music significantly
likely to revisit the restaurant. improves the image of the brand.
78% of retailers recommend other
retailers play music to improve
productivity and staff morale
52% increase in traffic to a stand can be
achieved by simply playing corporate music,
which is a key benefit for exhibition organisers
wanting to attract customers or even just
creating a suitable atmosphere.
73% say that music is an important factor in
creating the ideal atmosphere at an exhibition

11. Brands engagement

12. Press Coverage & Contact
ask@expressinmusic.com 500 Dover Road, Innovillage, S(139651) +65 6784 4602