Polyvore is a social media platform with 20 million unique visitors per month, most of whom are women ages 18-34. The company focuses on putting its community first through principles of internal alignment, listening to user feedback, personalization, and helping users achieve their fashion and style dreams. Examples provided include helping a user get an internship, collaborating on a designer product, and sending members to New York Fashion Week to cover shows. The goal is to delight users in order to drive traffic, funding, and overall growth for the company.

1.
Putting Community First @
1
JESS LEE, CEO & CO-FOUNDER
@jesskah / jessyoko.com

2. Polyvore is a new way to discover & shop

3. Polyvore empowers people to express their style

4. Polyvore Demographics
Polyvore has 20 million unique visitors each month
SOURCE: UNIQUE VISITOR NUMBER: POLYVORE INTERNAL DATA; DEMOGRAPHIC INFORMATION: NIELSEN RESEARCH, @PLAN Q1 2013; BASE = ONLINE ADULTS 18+
74%FEMALE
HOUSEHOLD INCOMESAGES
18–34
YEARS OLD
35–44
YEARS OLD
45–54
YEARS OLD
55+
YEARS OLD
50%
21% 17%
12%
$76K+
AVERAGE HHI
$100K+
27%

5. Polyvore’s Core Values

6. à Growth

7. Delighted Users ! Traffic Growth

8. Delighted Users à Funding Growth
Why one of our investors called us
I heard about you 3 times recently:
1) My assistant loves your site and
mentioned you
2) My best friend (CEO of a major fashion
brand) is an advertiser and mentioned
you
3) My old colleague (exec at an investment
bank) mentioned you
“

9. à Growth

10. Our Community Managers are
Dedicated to User Delight

11. Principles for Community Management
1. IT STARTS FROM WITHIN
2. LISTEN TO THE COMMUNITY
3. THE PERSONAL TOUCH
4. OUR COMMUNITY’S SUCCESS IS OUR SUCCESS

12. Principles for Community Management
1. IT STARTS FROM WITHIN
2. LISTEN TO THE COMMUNITY
3. THE PERSONAL TOUCH
4. OUR COMMUNITY’S SUCCESS IS OUR SUCCESS

13. It Starts From Within
There is no Polyvore without the community: this is the DNA of our company.

14. It Starts From Within
Every new employee has an orientation with our community team to learn more
about our creators and our community principles.

15. It Starts From Within
We keep the entire company updated on our
community efforts through our weekly community digest.

16. Principles for Community Management
1. IT STARTS FROM WITHIN
2. LISTEN TO THE COMMUNITY
3. THE PERSONAL TOUCH
4. OUR COMMUNITY’S SUCCESS IS OUR SUCCESS

17. Listen to the Community
We’re listening. We read every email, message and comment from our members.

18. Listen to the Community
Our community’s feedback is an integral part of our product design, and we
record feedback for every product launch.

19. Principles for Community Management
1. IT STARTS FROM WITHIN
2. LISTEN TO THE COMMUNITY
3. THE PERSONAL TOUCH
4. OUR COMMUNITY’S SUCCESS IS OUR SUCCESS

20. The Personal Touch
Be human. Say thank you.
We want to take this opportunity to thank
the entire Polyvore community. Every ounce
of Polyvore’s success is a credit to the
creativity, passion and unwavering love and
support you bring to the site everyday.
There’s no other way we’d want to celebrate
this article than with all of you!

21. The Personal Touch
Be human. Say sorry.
We’re so sorry about last night’s misfire. Due to a
caching bug, we accidentally turned on
experimental features that we’ve been working on…
We’re really upset that this upset everyone. Thanks
to everyone for your patience and love.
Love, The Polyvore Team

22. The Personal Touch
Go the extra mile with personalized gifts and handwritten notes.

23. The Personal Touch
Go the extra mile with personalized gifts and handwritten notes.
The past few days have been a little difficult and despite the cheer in the
air and in my heart, I have been crying at the drop of a hat…
I was in the middle of another meltdown earlier tonight, when my Dad
came home with mail. He had two boxes, one of which was from
Anthropologie and it was addressed to me.
I asked Mom if she had ordered anything because I hadn't and I didn't
want to ruin any surprises. She said that she didn't. I was so confused.
I opened the box and I began sobbing. Inside was the beautiful sweater
that I had said I wanted in this post. It was from the wonderful staff at
Polyvore! Not only did they send the beautiful sweater but a mug and a
gift card that has one my sets on it! I was so overwhelmed. I just didn't
know what to with myself.

24. Principles for Community Management
1. IT STARTS FROM WITHIN
2. LISTEN TO THE COMMUNITY
3. THE PERSONAL TOUCH
4. OUR COMMUNITY’S SUCCESS IS OUR SUCCESS

25. Our Community’s Success is Our Success
We want to help our users achieve their dreams.
We asked them about their fashion industry aspirations.

26. Helped Samaria get an internship at Cynthia Rowley
Everything with Cynthia Rowley has been great. I am
so thankful to Polyvore for connecting me to this
wonderful opportunity. If I tried to do this on my
own I'm sure I would've been the coffee and errand
girl for awhile. By being introduced by Polyvore I
was able to start with Cynthia Rowley because they
were able to see proof of my talent through my sets.
I am enjoying gaining the experience of putting
marketing sets together for her page and love her
designs, so it is definitely a great fit for me.
Our Community’s Success is Our Success

27. Polyvore blogger Lust for Life collaborated on
The Olivia Boot with designer Madison Harding
Our Community’s Success is Our Success

28. We sent our members to New York Fashion Week Sep 2013
to be Polyvore Community Correspondents to cover the shows
Our Community’s Success is Our Success

29. Principles for Community Management
1. IT STARTS FROM WITHIN
2. LISTEN TO THE COMMUNITY
3. THE PERSONAL TOUCH
4. OUR COMMUNITY’S SUCCESS IS OUR SUCCESS

30. à Growth

31.
Putting Community First @
31
JESS LEE, CEO & CO-FOUNDER
@jesskah / jessyoko.com