Social PR statistics of Thai and Worldwide by @Jexep for Web Wednesday Thailand 14.0 Including Social Influencers Type and Criteria by @BrandBaker m

1. The Social PR
The Integration of Social Media
& PR
SocialMedia
Public
Relation

5. 49%
172% 250%
44%
% Post /
Users
% Engage
--
21,000%
20.6%
185%

7. 80% of global consumers research
electronics / computer / music /
movies products online before buying
in stores
60% of global consumers
research clothes, shoes, toys,
health&beauty products online
before buying in stores

8. 66% of shoppers conducted their research on a PC
or laptop at home and
15% conducted their research on a mobile device
at home
For $500 or more purchase

12. More Than half of
internet users are
reading blog at least
monthly
AVG 29 Pageview /
User / Month

13. 45.8 M New posts
1.31 Comments / Blog
AVG 223 Pageview /
Month / Post

14. Companies that blog
get 55%more
website visitors
92% of
companies who blog
multiple times per
day have acquired
a customer from
their blog
Small businesses that blog get
126% more lead
growth than small businesses
that do not blog.

15. 19% of Bloggers Earn money for living

16. AUDIENCES
DIGITAL
PLATFORMS
INFLUENCERS CONTENTS
SOCIAL PR ELEMENTS
BRAND

17. TYPE OF
SOCIAL INFLUENCERS
CELEB NET IDOL
INFLUENCERS
+ BLOGGERS

18. CELEB
TYPE OF
SOCIAL INFLUENCERS
FAN Follow for Update of Their Life
Famous from Physical Media
200k> Followers
Only Instagram, Facebook,
Twitter, Social Cam
LIMITATION

19. TYPE OF
SOCIAL INFLUENCERS
FAN Follow for Update of Their Face, Life, Thoughts
Famous from Digital Media
100k> Followers
Instagram, Facebook, Social Cam,
Youtube
NET IDOL
NOT MASS

20. INFLUENCERS
+ BLOGGERS
TYPE OF
SOCIAL INFLUENCERS
FAN Follow for Update of Their Skills, Thoughts
Famous from Digital Media
Instagram, Facebook, Social Cam,
Youtube, Pinterest, Tumblr
Blogs!!LOW REACH

21. TYPE OF
SOCIAL INFLUENCERS
CELEB NET IDOL INFLUENCERS

22. REACH INTERESTS BEHAVIOR
CRITERIA OF CHOOSING
SOCIAL INFLUENCERS

23. CONTENTSBuild and Spread Not Advertising
KEY SUCCESS FACTORS
Useful for both consumers and brands
Truth

24. http://www.impactbnd.com/78-delicious-blogging-statistics-to-sink-your-teeth-into/
http://wordpress.com/stats
Zocialrank.com
http://www.nielsen.com/us/en/newswire/2012/buzz-in-the-blogosphere-millions-more-bloggers-
and-blog-readers.html
http://www.internetretailer.com/2012/03/30/most-shoppers-go-online-research-products
http://www.retailingtoday.com/article/study-81-research-online-making-big-purchases
Sources:

25. The Social PR
Presented by @Jexep
Jexep.net
BrandBaker
in WWTH 14.0 (31 July 2013)
SocialMedia
Public
Relation