1. Real Spanish for Real People®
Moving Spanish from the
Classroom to the Workplace
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2. The Role of Spanish in Higher
Education
ACADEMIC vs. OCCUPATIONAL
LIBERAL ARTS vs. APPLIED ARTS
HUMANITIES vs. VO-TECH
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3. Job Proficiency vs.
Whole language
• “Boletos, por favor.” • “More is less and
Less is more.”
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4. Academic Study versus
Command Spanish® Training
ACADEMIC: COMMAND SPANISH®
Diffused Focused
Long periods of study Short periods of study
Grammar based Non-grammar based
Teen language Adult language
Exotic topics Familiar topics
Spanish for living Spanish for the
abroad United States
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5. Spanish Language Skills:
Benefits to Your Company
• Improves communication
• Provides for a safer environment
• Increases workplace efficiency
• Deepens worker loyalty
• Creates a more positive work environment
• Reduces cross-cultural barriers
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6. Essential Elements of
Command Spanish®
• Audience-specific
• Workplace-specific
• Limited language
• Predictable protocols and Formulaic
Speech Acts
• Momentary Interface
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7. Essential Elements of
Command Spanish®
• Shorter, limited periods of study
• Concentrated oral/aural skills only
• Cross-cultural training
• Well-defined proficiency objectives
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8. Command Spanish® Manuals
• Based on job-shadowing
• Validated in English by professionals in field
• Translated into “generic” Spanish
• Limited speech acts
• Phonetically encoded
• “Take the trainer home with you”
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