2. Masthead
Puff
Airbrush
Aspiration
Cover Lines
The masthead of the
magazine is in bold, capital
font in a bright pink colour to
catch the attention of teenage
girls (target audience).
The cover lines are around the
image to give an indication of
what the story is about. They are
often about a story a celebrity is
telling or a topic surrounding
them. These stories are aimed to
attract the younger female market
who are usually more interested
in celebrities and fashion.
The purpose of the puff is to
increase the value and worth of
the product by mentioning how
valuable the magazine is and
what unique information it
contains. ‘Britain's No1 Women’s
Magazine’ shows the target
audience (women) that the
magazine appeals to others
similar to them.
An inspirational celebrity on the front
cover of a magazine is important
because a celebrity with thousands of
fans will attract thousands of fans to
buy the magazine. People want to
read about their favourite celebrities
and a simple image could make a
huge difference to sales. A majority of
Rihanna’s fan base is young girls so
she will attract the younger female
audience to the magazine.
These type of magazines are
aimed at teenage girls who have
an interest in fashion and beauty
so being airbrushed inspires girls
to be as ‘perfect’ as she is.
Content
There is often text surrounding
the main image that gives a
small insight into the magazine.
These exclusives make the
magazine seem more desirable
to teenage girls as there are
stories about ‘chic looks’ and
dieting.
Target Audience
The target audience for this
magazine is young, teenage girls
who have an interest in fashion,
hair styling and celebrities. The
target audience is taken into
consideration in every aspect of
the magazine including, chosen
celebrity, content and the colour
scheme.
3. Masthead
Cover Lines
Airbrush
Aspiration
Content
The masthead is in a strong, bold
font all in capital letters as the name
of the magazine is the most
important thing on the cover. It is all
in red against a white background so
that the red stands out and it’s
overlapping the influential figure
demonstrating its importance.
Barack Obama is a very
famous, important figure in
society. Currently being one of
the most powerful people on
Earth, any story about Obama
instantly attracts the attention
of the target audience who are
business men and women.
Mostly it is female celebrities
that insist on all of their photos
being photo shopped however,
even the president of the
United States is slightly
airbrushed for magazine cover
photos. This is to portray him in
a more ‘perfect’, celebrity-
esque way.
The cover lines surrounding the
main image are ‘Why Barack
Obama Could Be The Next
President’. This implies that the
content of the magazine will
concern global world issues and
the presidential election again
appealing to the target
audience.
The content of the magazine is
shown on a top banner of the
magazine. Two stories are
displayed: one on nuclear
rogues with added information
and safety tips and one on
another American president.
There are two stories about
American presidents because,
the target audience will be
interested in stories concerning
politics and law.
Target Audience
The target audience is adult
men and women, who are
interested in business, law,
politics and more serious
news stories about the world
and America.
