Watches Verticals Students Submissions

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Jigyasa

Submitted by - Majid Ali - Student of Mr Vikas Sharma - Visiting Lectuer at Accman Institute of Management

Education Lifestyle Business

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Abstract Wearable technology is the latest buzzword doing rounds in Technology forums with humongous growth expected in next few years. Of various devices, “Smart Watches” have shown most promise. A lot of companies have already launched Smart Watches or have indicated an interest to explore this area. In this paper, we try to understand the following: Definition of Watch and how a “Watch” has changed over years, What are the Mechanism to keep time. How does a watch function. What is a Smart Watch? Its Past and Present, What are features that Smart Watch provides. How useful are these features?, Target Segment for Smart Watch. What factors could dictate decision of consumer to buy Smart Watch?, What is the outlook for Smart watch Market? How would Traditional watches fare once Smart watches become mainstream, Authors Conclusion around Smart Watches ability to disrupt the Traditional Watch market. Keywords: Mechanical Movement, Quartz Movement, Smart Watches, Traditional Watches, Market Analysis Wrist Wars: Smart Watches vs Traditional Watches Rahul Darmwal Senior Business Consultant, Ericsson India Global Services, Pune, Maharashtra, India. E-mail: [email protected] Introduction Everyone knows what time it is. Thanks to tiny and hardly noticeable Wrist Watch. The concept of Watch dates back many centuries, however, Wrist Watches are relatively new concept. Since 1868, when first wrist watch was produced by Patek Philippe (for women), there has been a steady growth in acceptance of Wrist Watches. The first mass produced Wrist Watches for men were ordered by German Army and made by Girard-Perregaux and today, a Wrist Watch has become a common phenomenon. The latest to stake claim on wrist are Smart Watches. These are Wearable Devices that do much more than just tell time. Typically, they integrate with your Smart Phone and help users by logging lifestyle information, show alerts and interact with Smartphones. In this paper, we try to explore the World of Traditional and Smart Watches. Analyse the main features of these watches, understand market dynamics and challenges that both these types of Watches face. We also try to investigate how overall Watch Industry may behave after Smart Watches become main-stream. What is a Watch Watch is a device used to measure the passage of time. Over years, there have been many different ways in which time was measured. Time measurement initially started out by looking at shadows determining time. These devices were called Sundials. The oldest record that is available shows sundials in use in ancient Egypt in 1500BC. The positions of shadows are used to determine approximate time of day. Over years, a lot of improvements were done on Sundial and many were installed. One of the famous Sun-dials in India is Jantar Mantar which was built in 1724. Another interesting way of measuring time was using an hour glass. They was quite popular in Europe and there are docu.

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