Digital Marketing

1. DIESEL
Jihyung Lee
A42846247

2. Target Audience
• People in middle to high classes who
are affordable to purchase luxury &
fashionable brand : DIESEL
• People who are active and sporty and
love fashion
• Men & Women 18-35 years

3. DIESEL Advertising
 Sporty
 Active
 Fashionable

4. Social strategy

5. Tip to success
USE GOOGLE ADWORDS!
 Pay Per Click (PPC)
 Cost Per Click (CPC)
Average between minimum
cost and maximum cost [(10.27
+ 12,609.09)/2] = $6,309.68

6. Digital Strategies

7. What to buy?
• Diesel Fragrance
• Diesel Jeans/Clothes
• Diesel Black Gold –
Luxury
• Diesel Accessories

8. Budget
The highest potential budget -
$400,000.00
1. Google AdWords - $43,410
2. Facebook and Twitter Prizes - $50,000
3. SNS Advertising (Facebook and Twitter) (Promoted Hashtag) - $132,740
4. Agency Fees - $180,000 ~ Campaign Building per 1 Month)

9. Sources
•https://www.youtube.com/watch?v=MibZdqpd6PA
•https://www.facebook.com/Diesel?fref=ts
•https://www.diesel.com
•https://adwords.google.com/cm/CampaignMgmt?
authuser=0&__u=6950756051&__c=8277479291
#r.ONLINE&app=cm