This is a draft curriculum for a five day workshop on strategy for nonprofit organizations (also uploaded by National Arts Strategies). I was looking to address two critical design questions: 1) Strategy has its roots in competition so how can we connect a strategy conversation to a nonprofit's first focus on creating value for its community? And 2) What is a useful workshop for staff at all levels, some of whom may be involved in formal strategic planning activities and many of whom will not? Our approach was to frame all conversations around the question, “How can you create the most value?” and focus on “strategic thinking” rather than strategic planning.

1. Draft Curriculum: Value Creation and Strategic Thinking in Day-to-Day Work
Day
Tools
Day 2
Day 3
Day 4
Day 5
Creating the most value
Thinking strategically
Integrated strategy
Collective Impact
Planning and
communication
Positioning statement;
leadership framework
Strategy diamond;
Key strategy concepts;
Porter plus one
Business planning
canvas
TBD
Planning process;
Plan outline;
Pitch framework
Arrival / Breakfast
Theme
Day 1
Arrival / Breakfast
Arrival / Breakfast
Arrival / Breakfast
Arrival / Breakfast
Day Introduction
Day Introduction
Day Introduction
Day Introduction
Session 2.1
The concepts of strategic
thinking (e.g. Strategy
Diamond, economic logic,
competitive advantage,
sources of competitive
advantage, strategic choices
in scope of organization)
Session 3.1
The idea of integrated
strategy
(e.g. examples, concepts,
business planning
canvas)
Session 4.1
The idea of collaboration
and collective impact
Session 5.1
Elements of a
strategic plan and
the process of
strategic planning
Break
Break
Break
Break
Session 2.2
The components and
concepts of strategic
thinking continued
Session 3.2
Integrated strategy
immersive experience
(e.g. observe and analyze
the quality of an
organization’s
integration in the
execution of strategy)
Session 4.2
Full class exercise on
collaboration opportunities
Session 5.2
Pitch exercise
(e.g. building on value
proposition and the ideas
about using strategic
thinking to deliver on that
value, now sell your vision)
8:00 AM
Faculty and Program
Introduction
Session 1.1
The challenge to
create value
(e.g. museum issues
and value strategies
around the world, and a
framework for defining
the competitive sphere)
Break
Session1. 2
Looking more deeply at
the value proposition
(e.g. segments,
attributes, positioning)
© 2014 National Arts Strategies
Jim Rosenberg, Senior Advisor, February 2014
Page 1 of 2

2. Draft Curriculum: Value Creation and Strategic Thinking in Day-to-Day Work
Sunday (Cont.)
Monday (Cont.)
Tuesday (Cont.)
Wednesday (Cont.)
Thursday (Cont.)
Lunch
Lunch
Lunch
Lunch
Lunch
Session 1.3
Looking more deeply at
the value proposition
continued
Session 2.3
Environmental analysis
(e.g. Porter plus one)
Session 3.3
Immersive experience
continued
Session 4.3
Discussion with
most senior executive
(open Q&A informed by
workshop material)
Session 5.3
Your next actions
(getting from today to
your vision)
Break
Break
Break
Break
Break
Session 3.4
Debrief on experience /
review integration in
your own organization
Session 4.4
Debrief from discussion
with most senior executive
Session 5.4
Program review / Q&A /
wrap up
Session 1.4
Working in an
unpredictable world
(e.g. why need
everyone able to think
strategically)
Session 2.4
Environmental analysis cont.
Wrap Up / Questions /
Thoughts for
Tomorrow
3:30 PM
Wrap Up / Questions /
Thoughts for Tomorrow
Wrap Up / Questions /
Thoughts for Tomorrow
Wrap Up / Questions /
Thoughts for Tomorrow
Thanks / Evaluation
End of day
End of day
End of day
End of day
End of day
© 2014 National Arts Strategies
Jim Rosenberg, Senior Advisor, February 2014
Page 2 of 2