Overview of

1. YOUR RESEARCH
PARTNER IN
INDOCHINA
About Us
16+ years as an independent full-service market research
agency in Vietnam, Cambodia, and Laos We are the only full-
service market
International and local researchers using a consultative research company
approach focused on providing meaningful and actionable
insights with a footprint
spanning this region,
A focus on flexible research solutions with reliable processes giving us a unique
and quality control procedures
perspective to help
Wide experience working with international partner agencies our clients succeed.
and clients with a presence inside and outside the region
About Indochina
Indochina spans Vietnam, Cambodia and Laos, and this vibrant, emerging region is capturing attention
from all over the globe. With rapid economic development and growing prosperity, Indochina is now
emerging as a commercially viable market. With diverse cultures and aspirations, Indochina has a rich-
ness and complexity all of its own.
Among full-service market research agencies, Indochina Research has a unique position in its coverage
of all three countries in Indochina. Our focus is to provide actionable insights based on our solid experi-
ence, local knowledge, and wide-ranging expertise.
Scope of Work & Expertise
Quantitative studies and projects for a range of purposes including Fundamental Consumer Under-
standing, Tracking Studies, Customized Ad Hoc Research, Brand Health, Product & Concept Testing,
Customer Satisfaction Surveys, Media & Communications Testing, Consumer Segmentation
Full qualitative capabilities and facilities with experience in Product & Concept Testing, Focus Group
Discussions, In-depth Interviews, Observation/Immersion, and Ethnographic Profiling
An extensive network of contracted leading moderators
Shopper/retail research including Retail Census & Audits and Mystery Shopping
B2B research experience from surveying the market landscape to interviews with leading business
people and officials
For further information about Indochina Research, please visit our website at
www.indochinaresearch.com

2. UNCOVERING UNIQUE
INSIGHTS ACROSS
THE REGION
VIETNAM CAMBODIA LAOS
FULL-TIME RESEARCH
120 across the region
PROFESSIONALS
FIELDWORK STAFF More than 1000 across the region
Ho Chi Minh City,
CENTRAL OFFICES Hanoi
Phnom Penh Vientiane
41 out of 63 24 out of 24 17 out of 17
NATIONAL COVERAGE provinces provinces provinces
FULL-SERVICE
Yes
CAPABILITIES
Ho Chi Minh City,
QUALITATIVE FACILITIES Hanoi
Phnom Penh Vientiane
IN-HOUSE RESEARCH
PROFESSIONALS Yes
(EXPAT / LOCAL)
NETWORK OF FREELANCE
Yes
RESEARCH SPECIALISTS
Heath, Education,
Banking / Finance,
Banking & Finance Agriculture, Energy,
FMCG, Media,
Business Environment, Environment, UXO,
Telecommunications,
SME, FMCG, Banking / Finance
IT, Medical /
Health, Media & & Taxation, Poverty
Pharmaceutical,
KEY CATEGORIES Tourism / Hospitality,
Advertising, Retail, Reduction, Tourism,
Social Issues, FMCG (including
Consumer Electronics,
Telecommunications, Beverage), Media,
Automotive, Education,
Water & Sanitation Retail, Telecommuni-
Social Issues
cations, Tobacco
Tracking, Brand Tracking, Brand
Health, Product / Health, Product / Tracking, U&A,
Concept Testing, Concept Testing, Focus Groups,
Mystery Shopping, Mystery Shopping, In-depth Interviews,
KEY METHODOLOGIES Customer Satisfaction, Customer Satisfaction, Retail Audit,
Communications Communications Knowledge Attitude
Testing, U&A, Retail Testing, U&A, Retail & Practice (KAP),
Audit, Qualitative Audit, Qualitative Baseline / Endline
Focus Groups, Focus Groups, Studies
In-depth Interviews In-depth Interviews
VIETNAM CAMBODIA LAOS
CONTACT US
Beth Owen John Cathcart Laurent Notin Chansada Souvanlasy
IRL Managing Director Research Director General Manager General Manager
Beth@irl-hcm.com.vn John@irl-hn.com.vn Laurent@indochinaresearch.com Chansada@indochinaresearch.com
Ph: +84-8-3823 6965 Ph: +84-4-3747 4661 Ph: +85-5-23 215 184 Ph: +85-6-21 562 881 / 562 882
For further information about Indochina Research, please visit our website at
www.indochinaresearch.com