Jim Sweeney with Big Daddy Marketing in Houston, Texas presents some ideas about navigating the world of internet (social) marketing and how it relates to your overall marketing plan. Briefly discussed are Social Media Marketing, Website Marketing, and direct mail and EDDM mailing.

1. MARKETING 102
Social media? Traditional Print Marketing? Or
Both?

3. SOCIAL MEDIA
“How can you squander even one
more day not taking advantage of the
greatest shifts of our generation? How
dare you settle for less when the world
has made it so easy for you to be
remarkable?”
– Seth Godin, Best Selling Author

4. Percentage of online
users who count on
social media when
making a purchase
decision.

6. DID YOU KNOW: 64% OF
ALL STATISTICS ARE
MADE UP.
#justkidding

7. 950 million
Monthly Active Facebook Users

8. acquire customers on Facebook
77% B2C
43% B2B

9. Twitter accts added every second
Accts created every day
11
950,400

10. 8%
48%
100%
# of American Google+ Users
# of people in this room
not impressed
# of Global Fortune 100
companies with accts

11. 2billion
Videosstreamedada

12. 69%
Percentage of
consumers who
bought or wanted to
buy an item after
seeing it on Pinterest.
Compare with items
seen on Facebook at
only
43%

13. 277%
More effective for lead generation
than Facebook and Twitter

14. Social Media Marketing To-Dos
NOW WHAT?

15. Everyone wants to do it.
No one knows how.
When it’s finally done,
there is surprise that its not better.”
SOCIAL MEDIA IS LIKE TEEN SEX

16. “..A company’s web site is the KEY to their entire business”

17. GOOGLE+ LOCAL
43% of Google search queries are local
74% of these searches are conducted on
a mobile device

18. PEOPLE TRUST PEOPLE, NOT BUSINESSES

19. Statistics
Cover photo
Profile photo
Contact info
Welcome Tab
Custom Tab
Custom URL
Facebook Ad

20. Custom Facebook URL
1. Need 25 fans to apply
2. www.facebook.com/username/
3. “Set a username for your page”
4. Can only include:
1. Letters
2. Numbers
3. Period.

21. FACEBOOK TO-DO:
 SNOOP! (competitor’s pages)
 What content are they posting?
 What time?
 What has fans most engaged?
 Post 20/80
 20% sales pitch
 80% Informative, Fun, Interesting

23. Facebook Con’t
 Call to Action
 Like this
 Comment below
 Share our video
Contests and Promotions
Must use third party app
Can’t ask fans to Like or Share information
 Ask fans to create short videos using your
product or service
 Ask fans to post images utilizing your product

24. FACEBOOK ADS
Consumers who LIKE your Facebook page
spend an average of 2x more $$ than non-fans.
 Paid ads
 Target basic demographics
 Location
 Age
 Gender
 Customize budget and ad schedule

26. GO
TWEET
YOURSELF!

27. Google+ (Places) pages
shows up 1st in Google local
search..even before the
website.

29. PINTEREST Audience
97%
Percentage of
Pinterest users
who are FEMALE
50% Percentage of those
females who have
children.

30. Boards
Pin
Pinterest
Business
Page

31. GOOGLE+: Its Value
 Increases
VISIBILITY in
Google
searches.
 Your recent
activity on
Google+ will
appear on the
right-hand
side of
Google
search
results for
your business
or industry.

32. It’s ADAPTING

33. The Marketing Bridge between Social Media
and Print
QR CODES

35. EDDM vs Targeted Direct Mail
 Minimum size
requirements
 Choose own carrier
route(s)
 Targets every door in
carrier route(s)
 Postage rate- $.159
 Smaller size req.
 Choose
demographics
 Target specific
homes
 Postage Varies
 Need a database
Every Door Direct Mail Targeted Direct Mail

36. ROUND 2
EDDM Targeted Direct Mail

37. THE END
A BIG Thanks from Big Daddy Marketing!!
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