Presentation on Organizational Behaviour of Starbucks

1. Presented by:
-Jincey Jose (A009)
-Shraddha Bhatt (A024)
-Richa Tupsakhare (A022)
Organizational
Culture of
Starbucks
Submitted to:
Dr. Ashok K Panigrahi

2. Contents
• Organizational Culture-brief
• Starbucks’ Company Profile
• Mission
• Organizational Structure
• Starbucks’ Culture
• Business Ethics & Compliance
• Reference
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3. OC- Brief
Organizational culture:
• A system of shared meaning held by members
that distinguishes the organization from other
organizations.
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4. 7 characteristics:
1. Innovation and risk
taking
2. Attention to detail
3. Outcome orientation
4. People orientation
5. Team orientation
6. Aggressiveness
7. Stability
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OC- Brief

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6. From Bean to Cup
• Started in1971 in Seattle, Washington named “Starbucks
Coffee, Tea and Spice” by Jerry Baldwin, Zev Siegel and writer
Gordon Bowker
• Over 1500 stores in North America
• Jim Donald, the current CEO and president
• Starbucks offered coffee drinks, dark roasted coffee beans and
coffee making equipment
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8. Starbucks Mission
Their Coffee
• It has always been, and will always be, about quality.
• They’re passionate about ethically sourcing the finest
coffee beans, roasting them with great care, and
improving the lives of people who grow them.
• They care deeply about all of this; their work is never
done.
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9. Their Partners
• They’re called partners, because it’s not just a
job, it’s their passion.
• They always treat each other with respect and
dignity.
• And they hold each other to that standard.
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Starbucks Mission

10. Their Customers
• When they are fully engaged, they connect
with, laugh with, and uplift the lives of their
customers—even if just for a few moments.
• It’s really about human connection.
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Starbucks Mission

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12. Starbucks Global Reach
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13. Organizational Structure
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14. Starbucks’ Culture
• To create a third place- a place between
work and home, where people would
meet over coffee and create community
• One person one cup
at a time
• As the company grew they would give
back to communities and environments,
including the communities from which
the coffee originates
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16. They offer two landmark
programs for their
partners:
• Comprehensive
health coverage for
eligible full- and
part-time partners
• Equity in the company
through Bean Stock.
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Starbucks’ Culture

17. •From the extremely top of the company to the newest
member of the team, they work together to deliver
•Starbucks employees are called baristas
•They attempt to educate their customers with knowledge on
what they’re drinking and other drink that they may enjoy.
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Starbucks’ Culture

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19. Characteristics of Starbucks
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20. Go Green
• In 2009, Starbucks
successfully implemented a
new water saving solution
that meets government
health standards.
• The organizational culture
of Starbucks is well-known
for its role in recycling.
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Go Green

22. • All of the employees
wear green Starbucks
aprons and display
energetic and friendly
attitudes.
• Every employee appears
to be happy to serve
customers and focused
on customer needs.
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Starbucks’ Culture

23. Starbucks’ Culture
• Their employees conform to the organizational
culture by maintaining a clean, inviting and friendly
environment for their customers.
• Customers can choose several variations including
sizes, flavours, and preparation techniques.
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24. Business Ethics & Compliance
• It includes Starbucks Policy
Office, a program that
supports Starbucks Mission
and helps protect their culture
and their reputation by
providing resources that help
partners make ethical
decisions at work.
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25. • Once one of the store had been very busy and didn’t find
time for the routine cleaning. The manager told
everyone that if they don’t complete their tasks before
they punch out they will have to stay “off the clock” to
do so.
• Working off the clock is strictly prohibited by Starbucks.
Starbucks is committed to ensuring that all partners are
accurately compensated for all work performed.
Any requests to work off the clock must be reported to
Partner Resources or Business Ethics and Compliance.
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Business Ethics & Compliance

26. Reference
• https://sites.google.com/site/cultureofcoffeea
nt3150project/home
• http://www.businessholic.net/the-inside-of-a-
starbucks-company/
• www.starbucks.in
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27. Thank You!8/20/2015 27