A basic Twitter presentation on using the microblogging platform for business. It can get you started following, networking, and sharing content as part of your overall marketing and social media strategy. This is not advanced information, but covers the key features new business users should understand to properly leverage the power of the network.

1. TWITTER BASICS FOR BUSINESS
The ABC’s of Twitter for the Reluctant, Novice, or Simply Stubborn
Joan Muschamp
LemonZest Marketing
@jmuschamp
December 2012

2. WELCOME
 Basic class to get you started
 Takes time & a “maturity” process
 It’s about relationships & understanding your strategy
 Requires time & ongoing commitment
 You “don’t have to” but it provides a lot of value in the web
economy
 Social media isn’t free-your time is valuable, so being strategic is
key
 Takes some trial & error
@jmuschamp
© 2012 LemonZest Marketing LLC

3. WHAT IS TWITTER?
 Social network that is a micro-
blogging platform
 Share ideas, questions, articles,
pictures, videos, promotions,
contest—whatever you can think of
that’s legal and not spam
 Each post is called a “Tweet”
 Every subscriber gets a “Twitter
Handle”
 Very “in the moment”
@jmuschamp
© 2012 LemonZest Marketing LLC

4. WHY SHOULD I CARE?
 Study shows small business gets over
50% of traffic from social media
 Twitter drives about 5%
 You can be worldwide or hyper-local
 Great mobile capabilities
 Effective for trending topics &
conversations
@jmuschamp
© 2012 LemonZest Marketing LLC

5. GETTING STARTED
@jmuschamp
© 2012 LemonZest Marketing LLC

6. CREATE ACCOUNT
@jmuschamp
© 2012 LemonZest Marketing LLC

7. GETTING STARTED
 Set up your Profile
 160 character limit
 Include link to your website (or use
company FB page or LI)
 Short, easy to remember username
 Use a real picture for your Avatar- use
www.gravatar.com or upload your
own
 Customize background for business
@jmuschamp
© 2012 LemonZest Marketing LLC

8. LEARN & DO
@jmuschamp
© 2012 LemonZest Marketing LLC

9. TWITTER RECOMMENDED
FOLLOWERS
@jmuschamp
© 2012 LemonZest Marketing LLC

10. CREATE PERSONA
@jmuschamp
© 2012 LemonZest Marketing LLC
Character count
Who are you?
Real picture

11. CUSTOM BACKGROUND
@jmuschamp
© 2012 LemonZest Marketing LLC

12. BACKGROUND RESOURCES
 Resources to easily and
inexpensively customize
backgrounds:
 twitbacks.com
 mytweetspace.com
 fiverr.com
 freetwitterdesigner.com
@jmuschamp
© 2012 LemonZest Marketing LLC

13. HEADER PHOTO
 Allows you to use a more personal image
 Find a photo image you can use royalty free & resize
 Resize at PicMonkey
@jmuschamp
© 2012 LemonZest Marketing LLC

14. CHANGE HEADER BACKGROUND
 Settings > Profile
 Upload the new image
 Twitter populates with your description & profile pic
@jmuschamp
© 2012 LemonZest Marketing LLC

15. UPDATE INFO & MAKE CHANGES
@jmuschamp
© 2012 LemonZest Marketing LLC

16. TWEET PRIVACY SETTING
@jmuschamp
© 2012 LemonZest Marketing LLC

17. HASHTAGS
 Hashtags are keywords preceded by the # sign
 Hashtags enable conversations among multiple users to feed into a single
search stream
 Twitter automatically highlights and links hashtags to their respective feeds
 Make sure your hashtag provides context for your topic of conversation
 Should also be unique if you’re trying to limit the stream to your
conversation
@jmuschamp
© 2012 LemonZest Marketing LLC

18. ESSENCE OF THE FOLLOW
 Need quality & quantity
 200 is a good number to start
having fun
 Usually the more followers you
get, the more active you are &
social reach increases
@jmuschamp
© 2012 LemonZest Marketing LLC

19. GOOD FOLLOW KARMA
 Find followers who are interested in the
same topics
 Follow those you know already on Twitter
 Follow Back – Twitter etiquette is that you
should follow back almost everyone. Note:
block those who follow you who seem very
sketchy or are pornographic, etc.
 Don’t buy Twitter followers
@jmuschamp
© 2012 LemonZest Marketing LLC

20. KEYS TO GOOD TWEETING CONTENT
 Provide meaningful content
 Retweet others, especially those you
want to know
 Tweet your blog articles &
encourage comments
 Thank your new followers – if you
get a few at once, do a group thank
you-mix in with other tweets
@jmuschamp
© 2012 LemonZest Marketing LLC

21. MORE TWEETING TIPS
 Tweet at peak times for content you want seen
 Tweet in the moment- check trending topics, RT relevant tweets, Tweet
news items
 Remember Twitter is a social media channel—you are not just interested in
one person, but those in their sphere of influence
 Ask for help or be helpful
 Consider what you are sharing as a helpful to others
 Tweet your thanks to all responders, and if
someone did a great job – tweet a kudo to
them specifically, & start a DM conversation
@jmuschamp
© 2012 LemonZest Marketing LLC

22. RETWEETING
 RT is a compliment, to you or those you RT
 It can drive engagement from who are really looking for great relationships (hint:
not the mega stars)
 Standard RTs start with “RT @name” but you can switch the “meat” of the
content to the front and put “via @name” after the content
@jmuschamp
© 2012 LemonZest Marketing LLC

23. FIND OTHER TWITTER ITEMS
@jmuschamp
© 2012 LemonZest Marketing LLC

24. LISTS
 Create lists to categorize people
 You don’t need to be following to add to a list
 Can give a quick view by topic, so you quickly locate relevant content
 Can be public or private
@jmuschamp
© 2012 LemonZest Marketing LLC

25. LISTS YOU’RE ON
 View of how others
perceive you
 Gives you ideas how to
classify
 Others see where you put
them, unless you make list
private
@jmuschamp
© 2012 LemonZest Marketing LLC

26. LIST MINING
 Find followers who are interested in the
same topics as you
 Look at lists of Key stakeholders – check out
their members and follow their followers.
 Good competitive tactic
 Read others’ lists – you can see any public
ones, & may find those you missed
 Use Twellow.com to find targeted
categories of Twitter users.
@jmuschamp
© 2012 LemonZest Marketing LLC

27. DIRECT MESSAGES
 Twitter equivalent of email
 Use for specific personal messages
 Better for long Twitter conversations
 Conversations for info you might not
want to share
 Can only DM folks you follow & who
follow you
@jmuschamp
© 2012 LemonZest Marketing LLC

28. OTHER TWITTER THINGS
@jmuschamp
© 2012 LemonZest Marketing LLC
 Trending Topics
 Favorites
 Blocking
 Promoted Tweets
 Images & Videos
 Search
 Tweet-Ups
 Fail Whale

29. TOOLS TO CHECK OUT
Hashtags in use:
 Twubs.com
 Hashtags.org
Find targeted categories of Twitter users:
 Twellow.com
Manage tweets, lists, hashtags, etc:
 TweetDeck
 HootSuite (has a link shortener)
 Sprout Social
Link Shorteners:
 bit.ly
 tiny url
Background Resources
 twitbacks.com
 mytweetspace.com
 fiverr.com
 freetwitterdesigner.com
@jmuschamp
© 2012 LemonZest Marketing LLC

30. SEARCH TWITTER TOOLS
@jmuschamp
© 2012 LemonZest Marketing LLC
Bing
Google

31. BIBLIOGRAPHY
 The Tao of Twitter by Mark W. Schaefer (McGraw Hill © 2012)
 Marketing Profs “How To Be a Twitter Superfly in
12 Simple Steps” (© Marketing Profs 2011)
 Social Media Examiner – I read articles constantly & learn
 Hubspot.com has a lot of free resources
 Twitter – loads of info in their Help center
 Tweets – GREAT source of articles on all sorts of topics
 Watch, listen & learn – read your Tweet timeline and review articles
(from links) that seem interesting
 Try, try, and try again
@jmuschamp
© 2012 LemonZest Marketing LLC

32. THANKS FOR YOUR TIME!
Joan Muschamp
joan@lemonzestmarketing.com
www.linkedin.com/in/jmuschamp
@jmuschamp
Facebook.com/lemonzestmarketing
© 2012 LemonZest Marketing LLC
@jmuscham
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