Ethiopian Fine Coffees, Ron Layton

Ethiopian Fine Coffees Presentation by Ron Layton of Light Years IP G8 Committee Meeting November 2008

A New Commercial Investment ,[object Object],[object Object],[object Object],[object Object],[object Object]

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2004: A new chapter begins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2005-present: Trademark registrations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2006-present: Licensing programme ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2007: Starbucks signs – a Win-Win outcome

2008: Brand development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What does success look like? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Beyond the Fine Coffee Initiative

Many African Exports are Distinctive ,[object Object],[object Object],[object Object],[object Object],[object Object]

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