1. Evaluation By Joe Lavigne

4. GENERIC CONVENTIONS The title of the magazine, ‘Kerrang’ is in white writing, which is a superior contrast against the white writing. It is slightly covered by the images of the people which shows their significance. The writing is broken which gives it edginess, this makes the text go with the rock theme. Magazine is a Christmas special; assets such as the cracker and party blower show this, as well as the stars that are scattered randomly on the cover. Ripped edging on the section looks rough. Bold, in your face fonts are used that stand out and are easy to read, which suggest the magazine is aimed at a wide age group, from teens to adults.

9. Audience To attract my audience I will use posters around urban places where my target audience are mainly based at. I will also run adverts of magazine station on TV and radio which play the music genres that are also in the magazine. I have appealed to my target audience by using the correct colours, images and fonts such as using red and black which link to grime music and using to right images to portray different things. From the results below it shows that I took questionnaires into consideration. Questionnaire results

12. TECHNOLGICAL SIDE Finished Edited Photo The final picture had all edits finished such as the vibrancy, exposure and contrasts. The background has changed and shows a better depth. Original Photo with use of Spot Healing Tool As shown nearly or almost the spots have gone, the only negative part about it is that it has left several white or pale patches on the face but I believe this better then the original. It still has not been edited with the other manipulations yet . Original Photo With the plain background and non-edited, this is shown by the lack of vibrancy in the background or the person. Several spots on the persons face so that may edited out as well the shine around the persons face .

13. TECHNOLGICAL SIDE Added brightness and contrast Brightness - -42 Contrast - 100 Finished with added use of the Spot Healing Brush tool Original Picture

14. FROM PRELIMINARY TO MAIN PRODUCT There was several was I improved my front cover from the initial plan such as I improved the fonts I used were on my final piece I strayed from the already planned house fonts with as I used wanted to change throughout my other pages also. I also made the text smaller whereas seen in the middle image the text took up too much of the room so that when I added the image of the artist it would not be seen as much and wouldn’t be centre of attention as it should be, as it will be the first thing the audience will read

15. MY MAGAZINE CONFORMING AND CONTRASTING Both products use a colour scheme through out the page (I use purple, white and black where as XXL use white, red and black). They both use the same image shot of being close up but use contrasting expressions from the artists and this has be done to show how the artist wants to be portrayed in the publics eye. Both magazines have the same details such as bar code, date and issue number which is needed on my product to replicate already existing products. Also both use the same layout of having a main image surrounded by copy which includes magazine name, magazine title, cover artists name and other articles inside for example.

17. MY MAGAZINE CONFORMING AND CONTRASTING I have a contrasting contents page compared to this already existing product as they use a big image compared and small text around it where I have decided to keep more text and evenly spread with different images. Both are affective in different ways such as mine helps the audience find specific articles Another contrast is that the already existing product has a small strap line underneath every title for the different pages to help the audience decide which pages they want to read where as on mine I have not put this in but have added a lot more different page for the audience to see. Both products use a plain background to attract the reader to the images on the page. Also both have the smaller items which are needed as putting the magazines name on the page somewhere and positing page numbers so that they are easily found.

18. FROM PRELIMINARY TO MAIN PRODUCT As you can see I improved my layout from my initial ideas but I also changed the house style on the double page so that now can relate back to the other two pages (front cover and contents page) which was important as that was key feature of my magazine and already existing magazines. Looking at my already existing product research, the images take up half or even more room of the double spread, firstly I couldn't find a single image to do this so I used several which I though it took up too much and through the research it showed only one big image was used instead of several smaller ones so I changed this as well which can be seen with the finished piece

19. MY MAGAZINE CONFORMING AND CONTRASTING The magazines use different colours for the background, depending how the artist wants to be represented, but in either page the images and text stand out. Both magazines use a big image which takes up some of the page so it attracts the audience to the image then to the article, it also tells the audience who the article is on. Also equally both magazines use a colour scheme through out the two pages as mine uses white and navy where as the black eyed peas’ used white and gold. Both use the same layout with one main image being length of the magazine page and also using headlines and pull quotes usual found in all magazines when an interview article is used.