1. 3. What have you learnt from your audience feedback?
As part of my evaluation I needed to get feedback regarding my created music video. I was able to
get feedback by setting up a focus group on the social networking site Facebook. I firstly created the
group and added a selection of people. I made sure my selection was a broad range of ages and an
equal number of genders so that I knew I would get the best possible results. I asked questions such
as what improvements could we make? What about the video did they personally like or not like?
Does the video appeal to the target audience of teenagers and young adults? And if the video uses
conventions based in the pop genre?
The audience’s responses to improvements that we could make were all mainly the same. Audiences
thought that we should sync the video up to match the lyrics of the song more as in parts it didn’t
seem to fit. They also thought there should have been more shots included on individuals miming
lyrics. I agree with this and think that improvements should be made in this area. If I was to create
the music video again I would take this into account ensuring the improvements were met.
When asked what about the video did they personally like or not like? Audiences responded by
saying they particularly enjoyed the editing of the video. The footage shot that we split into two or
three boxes seemed to be favourite parts. The audience also liked the variety of settings used and
agreed that this was a typical pop convention. They also personally liked how consistent the video
was. In my feedback audiences didn’t give an answer to what they personally didn’t like about the
video. I think this is because they didn’t want to offend me however if they had criticised the video
more I could have made improvements so that my music videoappealed to them more.
Feedback gave results that my video appealed to audiences of teenagers and young adults with
reasons being that we used characters that were of the targeted age group. Also appealing to
audiences as they can relate to what’s happening in the video through what they are doing and
settings that were chosen. One individual also said that the song type we have chosen would appeal
to audiences this can be true to an extent but is a very stereotypical view.
Audiences gave feedback on what conventions were used for the pop genre. The feedback told me
that the settings that were chosen fitted in with conventions of the pop genre this included the
footage of the DJ and club. The feedback also stated that the editing of the split screen was a
convention of the pop genre and worked well within the video.