1. Mumford and Sons produce music based on the The image continues onto the back album cover by
genre rock/indie/folk. The whole album cover is having the same white house as the background with a
based on the image of a house which continues stained glass window. The window could represent the
onto the back. The rule of thirds has been used audience trying to look into the window at Mumford
making the white house central so that it’s the first and Sons, looking into their life through the songs on
thing we look at when we look the album. Mumford the album. The serif font continues onto the back album
and Sons are shown in the window of the house cover through the listing of the songs. The title of the
with the instruments that they play. The house songs have been placed in a way that looks as though
Mumford and Sons are in is white. White suggests they’re bricks which ties in with the whole house image
innocence, cleanliness and purity. Mumford and on the album. Unusually the album doesn’t follow
Sons being shown in this particular house could guttenburgs design principle as the barcode has been
represent them welcoming the audience into their placed in the strong fallow area. Although as the
home which in this case would be the songs on the background is plain white the window stands out which
album. The colours of the houses are green, white makes your eyes be drawn to it. This is a good
and blue. These three colours are very nature-based technique due to the albums song choices being placed
and simple which fit the folk band perfectly. underneath.
‘Mumford & Sons’ has been underlined so that it
stands out on the imaged background. The typeface
used on the album cover of ‘Sigh No More’ is serif
font.
The cd cover is simple. Grey can be seen as a cool, mature,
safe colour which fits well with the album. Mumford and
Sons age range is wide and so using a simple colour that will
suit all audiences is very effective.

2. Emilie Sande’s music focuses on soul and RnB. The
The old vintage picture look continues onto the back
housetyle colour used on this particular album is grey
of the album cover. As the background is quite plain
and faded. The image of Emilie Sande on the front
and simple it makes the titles of the songs stand out
album cover uses the rule of thirds. Emilie has been
more. The song list has been placed in the middle of
placed in the middle of the front album cover with
the album which makes this the first thing we see.
nothing else around her so that she is the main focus
The gutternburgs design principle has been used
of the album. Emilie herself has been shown using
here by the song list starting in the primary
slight use of colour to allow her to stand out even
optical/strong follow area following down to the
more. The image of Emilie would make the album
weaker areas.
more recognizable through the recognition and
therefore increase sales. Although there is little use of
colour used on the album there are different shades
of grey which have been used. The light and dark grey
have been split so that the light grey is mainly in the
primary optical area and diagonally follows the
reading gravity gradually getting darker until it
reaches the terminal area. This could suggest that
Emilie’s album has a soft happy side but also an
emotional sad side. The image itself looks like it has
been taken in the past due to their being no use of
colour and the background looking somewhat
damaged. This links in with Emilie’s album title of
‘Our Version Of Events’ which is past tense. The text
used on the front album cover is sans-serif which
gives the album an informal look.
The cd cover is a similar colour to the album itself, black. The
black background allows Emeli’s name to stand out. The
simple cd cover matches Emeli’s voice as it speaks for itself.
The cd cover doesn’t need anything fancy on it as the songs
on the cd arewhat’s important.

3. Lana Del Rey’s produces ‘Indie POP’ style of music which has The large font shown on the front of the album is
a big influence on the way Lana herself must be portrayed. also used on the back which links into the
For example on the front cover of Lana’s album you can see albums housestyle. The titles of songs have been
how the record label has dressed her in a vintage fashion made the main focus by the housestyle colour
which would appeal to Lana’s audience as this kind of blue standing out on the pale cloudy blue
fashion is seen as being ‘indie’. The white coloured top Lana background. Guttenberg’s design principle has
is wearing portrays innocence. The rule of thirds has been been used again by the song titles being placed
used on the front cover. Being placed in the middle allows in the primary optical area continuing onto the
Lana to be the main focus and is easier recognition for the strong fallow area. As our eyes naturally read
artist. A medium close up shot of Lana is used whilst being from the top left corner across the right whilst
stood in an upright position with her head tilted up. This moving down the song titles will be the first
position has been chosen to give a more dominant feel to thing individuals will see when reading the back
the image. The whole album cover is based on the war and of the album. This is an easy way for individuals
past. The position Lana is stood in, the clothes and text of to see which songs are on the album making it
‘Born To Die’ resembles an army based image. Posters such more appealing to customers. In one of the
as ‘Your country needs you’ follow similar layouts to this weaker areas such as the terminal area the
front cover making the album more recognisable and barcode price has been cleverly placed. The
familiar to audiences. Guttenberg’s design principle has barcode will have been placed here so that the
been used on the front album cover as ‘Lana Del Reys’ name individual will look at the whole album want to
has been placed across the primary optical areadue to this buy it and then be less likely to be put off by the
area being when people look first. All of the text used on the price. If the barcode was placed in the strong
front album cover is written in large bold capital letters fallow area an individual may look at the price
making it eye-catching for the public eye. The main colours tag and then put the album back down without
in the image are blue, white and green which are all very looking at it more due to the price being too
nature based colours. These three colours are very positive high.
and all give the album a ‘fresh’ look.
The disk inside the album uses a cream colour for the base
and images of 3 roses. The roses are coloured red. The
colour red is seen as love, passion and danger. The red on
this cover could suggest the love individuals have for Lana
Del Rey’s music and the passion she has for music.