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2009: Opportunity or Calamity?  Joe LePla Principal jlepla@parkerlepla.com  October 30, 2008
ABOUT PARKER LEPLA
Yes! ARE THERE BRANDS THAT  THRIVED IN DOWNTURNS?
YOUR CUSTOMER IS IN CONTROL
 
Do more of this…
And less of this…
Grow customer relationships
Emotional  resonance Cognitive  alignment
BE YOUR PROMISE ON THE INSIDE AND OUT
 
STRATEGIC ROLES Finding families for children Captive audience media We keep men at the top of their game
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Branding in a recession: 2009: Opportunity or Calamity