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Branding in a recession: 2009: Opportunity or Calamity
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JoeLePla
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What can you do to improve your sales in a recession? How can your brand help?
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Branding in a recession: 2009: Opportunity or Calamity
1.
2009: Opportunity or
Calamity? Joe LePla Principal jlepla@parkerlepla.com October 30, 2008
2.
ABOUT PARKER LEPLA
3.
Yes! ARE THERE
BRANDS THAT THRIVED IN DOWNTURNS?
4.
YOUR CUSTOMER IS
IN CONTROL
5.
6.
Do more of
this…
7.
And less of
this…
8.
Grow customer relationships
9.
Emotional resonance
Cognitive alignment
10.
BE YOUR PROMISE
ON THE INSIDE AND OUT
11.
12.
STRATEGIC ROLES Finding
families for children Captive audience media We keep men at the top of their game
13.