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Curriculum Vitae
I. Personal Data
Name Chun-Chung Li (also known as Joe Li)
Gender Male
Birthday May 9th
, 1961
Marital Status Married, with one daughter
Address 2F, No. 22, Lane 165, Sec. 1 Hsinshen S. Rd.
Taipei, Taiwan
Telephone +886-(0)912-579714
e-mail Joeli0509@gmail.com
II. Education
Tatung Institute of Technology, Bachelor of Electrical
Engineering
September/1981 ~ June/1985
Tatung Institute of Technology, Mater of Business
Management
September/1985 ~ June/1987
III. National Service
Second Lieutenant of Weapon Officer, Air Force July/1987 ~ May/1989
IV. Experience
1. Delta Electronics, Inc.
Department Service Dept., Mission Critical Infrastructure Solution (MCIS) Business Unit
Title Dept. Head/Senior Manager
Period September/2012 ~ Now
Role &
Responsibility
1. Integrate and manage the resources (manpower, equipment, operation
flow, & business warehouse) of the business unit and overseas
affiliates, to provide pre-sales (ex. power quality/load study,
environment analysis, proposal development, etc.), concurrent sales
(ex. installation & commissioning), and after sales (ex. RMA, solution to
quality and application issues, etc.) support for Delta own-brand
Uninterrupted Power Supply (UPS) and Data Center (DC) product.
2. Integrating BU and regional (overseas) affiliates, plan to establish the
Service Profit Center, via the development of localized service product
range and back-end management platform.
Contribution 1. Plan and implement for Business Process Re-engineering (BPR).
Focusing on customer’s satisfaction (ex. Resolution Time, Repair Time,
etc.), to reform the service operation flow, KPI & productivity evaluation
mechanism, statistic/analysis model, etc.
2. Localized service product development: Based on the regional
business model and customer’s demand, to develop the feasible
service product range, together with its costing model, pricing model
plus authorization process, marketing/promotion scheme, and sales
management mechanism.
3. Service product management platform development: Establish the
customer and product installation database, service maintenance
contract management platform, regular preventive maintenance +
breakdown maintenance management platform, and the management
report development flow together with its analysis mechanism.
4. It is predicted to have US$5M service revenue in Y2014 (nearly zero in
Y2013) via selling maintenance contract, consumable items (ex.
battery), and spare parts. The estimated gross margin will be 50%,
rendering around 48% Net Operation Profit.
5. 2015 ~: Plan to duplicate the service product range and management
platform also to China, India, Brazil, and Russia.
2. Delta Electronics, Inc.
Department Sales Dept., Mission Critical Infrastructure Solution (MCIS) Business Unit
Title Dept. Head/Senior Manager
Period May/2007 ~ August/2012
Role &
Responsibility
1. By Integrating and managing the resources in BU and regional
(overseas) affiliates, developed the business strategy and budget,
together with the functional action plans (ex. product plan,
marketing/promotion plan, production capacity plan, etc.), in order to
reach the goal.
2. Through periodical and/or contingent review and communication, to
identify the regional performance gap and its root cause, and develop
the strategy of rectification.
3. According to business strategy and budget plan, to develop the
functional teams, including tasks like headcount
recruitment/development, target & core competence setting and review.
Contribution 1. The overall sales grew from US$23.9M/Y2007 to US$80.2M/Y2011
(covered: China, India, Brazil, Russia, and Europe), with its Yearly
Compound Average Growth Rate (CAGR) at 27.4%, while in the same
period the UPS industry CAGR was 6.7% only. This was also
intercepted by the 9% only growth rate in Y2008/2009 (Global Economy
Downturn Period) for Delta UPS, while the global market growth rate
was -15%.
2. Starting from scratch, developed the branding business operations
(manpower, R&R, & flow), including: established function teams like
Sales, Marketing, Service, etc.; formed the R&R and interaction SOP
among functional teams.
Reason to
Leave
Transferred to Service Department, to develop Service Profit Center
3. Mitac TechnologyCorp. (Mitac Group)
Department Portable Business Unit 2 (PBU-2)
Title 1. Sales Manager: November/1998 ~ March/2001
2. Sales Director: March/2001 ~ May/2003
3. Associate Vice President (AVP): May/2003 ~ March2007
Period November/1998 ~ March/2007
Role &
Responsibility
1. Being a Sales Manager: In charge of the business from DACH
(Germany, Switzerland, and Austria) area notebook PC distributors (ex.
Actebis, Maxdata, Fujitsu Europe, etc.)
2. Being a Sales Director: Focusing on European and Japanese Tier-1
brand, to develop ODM/OEM notebook PC project.
3. Being an AVP: Led a business unit (incl. function teams like sales,
R&D, product planning, etc.), to explore and manage notebook PC
ODM/OEM business.
Contribution 1. Successfully explored and developed NEC/Packard notebook PC OEM
business in Europe in Y2000. Starting from 10K unit/month in Y2001,
the business scale climbed up to 100k unit/month Y2005, with the
turnover at NT$24.5 billion (55% of the overall company revenue),
together with the contribution of EPS = NT$1.6 (70% of the entire
company EPS = NT$2.2).
2. Successfully explored and developed Japan NEC LCD-PC OEM
business in Y2003/2004, and contributed to MTC NT$1.5 billion per
annum sales up to Y2005.
Reason to
Leave
Conceptual gap with top management
4. Qtronix Corp.
Department German Office
Title Managing Director
Period October/1996 ~ September/1998
Role &
Responsibility
1. German operation management
2. European market development and management for Qtronix branded
computer input devices, such as keyboard, mouse, scanner, etc.
Contribution Focusing very much on business opportunity exploration and market
development, the business kept growing up to averagely DM500K/month,
the highest level ever since the German branch was founded 7 years
ahead.
Reason to
Leave
Intended to return to Taiwan, so unwilling to extend the 2-year contract with
the company.
5. EeRise Corp.
Department Sales Department
Title Dept. Head/Manager
Period November1995 ~ September1996
Role &
Responsibility
Promoted 3-dimentional monitor auto alignment system to monitor
manufacturers in Taiwan, Japan, and Korea, such as Tatung, Acer, Liteon,
Samsung, LG, Hitachi, Panasonic, etc.
Contribution No major contribution
Reason to
Leave
Not a successful trial
6. Compal Computer Corp.
Department Notebook PC Sales Department
Title Section Manager
Period April/1994 ~ October/1995
Role &
Responsibility
OEM account management for US market
Contribution Successfully assisted department head (manager) to develop the whole
range notebook PC for Epson America. The monthly quantity used to
reach 20K, which was at that time the biggest account for Compal.
Reason to
Leave
Recruited by EeRise
7. Tatung Co.
Department Overseas Business Unit 2
Title Account Manager
Period July/1991 ~ January/1994
Role &
Responsibility
In charge of the European and Southeast Asia, to promote Tatung branded
PC and monitor.
Contribution Successfully developed a few distributors
Reason to
Leave
Limitation to grow
8. Tatung (UK) Ltd.
Department Commercial Dept.
Title Product Manager
Period July/1989 ~ June/1991
Role &
Responsibility
Developed and executed new product launch plan for Tatung branded TV,
and VCR
Contribution Assisted the department head to define product mix, analyze the cost,
define market price, develop promotion strategy, together with the
corresponding hands-on execution.
Reason to
Leave
Intended to return to Taiwan to develop a better carrier plan after picking up
2 years overseas experience.
V. Others
Language English: listen/read/speak/write - excellent ; Chinese: mother tone
Computer
Skill
Microsoft Office, OpenProj
Hobby Jogging, Coffee, Reading

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Joe Li CV_EN_04292015

  • 1. Curriculum Vitae I. Personal Data Name Chun-Chung Li (also known as Joe Li) Gender Male Birthday May 9th , 1961 Marital Status Married, with one daughter Address 2F, No. 22, Lane 165, Sec. 1 Hsinshen S. Rd. Taipei, Taiwan Telephone +886-(0)912-579714 e-mail Joeli0509@gmail.com II. Education Tatung Institute of Technology, Bachelor of Electrical Engineering September/1981 ~ June/1985 Tatung Institute of Technology, Mater of Business Management September/1985 ~ June/1987 III. National Service Second Lieutenant of Weapon Officer, Air Force July/1987 ~ May/1989 IV. Experience 1. Delta Electronics, Inc. Department Service Dept., Mission Critical Infrastructure Solution (MCIS) Business Unit Title Dept. Head/Senior Manager Period September/2012 ~ Now Role & Responsibility 1. Integrate and manage the resources (manpower, equipment, operation flow, & business warehouse) of the business unit and overseas affiliates, to provide pre-sales (ex. power quality/load study, environment analysis, proposal development, etc.), concurrent sales (ex. installation & commissioning), and after sales (ex. RMA, solution to quality and application issues, etc.) support for Delta own-brand Uninterrupted Power Supply (UPS) and Data Center (DC) product. 2. Integrating BU and regional (overseas) affiliates, plan to establish the Service Profit Center, via the development of localized service product range and back-end management platform.
  • 2. Contribution 1. Plan and implement for Business Process Re-engineering (BPR). Focusing on customer’s satisfaction (ex. Resolution Time, Repair Time, etc.), to reform the service operation flow, KPI & productivity evaluation mechanism, statistic/analysis model, etc. 2. Localized service product development: Based on the regional business model and customer’s demand, to develop the feasible service product range, together with its costing model, pricing model plus authorization process, marketing/promotion scheme, and sales management mechanism. 3. Service product management platform development: Establish the customer and product installation database, service maintenance contract management platform, regular preventive maintenance + breakdown maintenance management platform, and the management report development flow together with its analysis mechanism. 4. It is predicted to have US$5M service revenue in Y2014 (nearly zero in Y2013) via selling maintenance contract, consumable items (ex. battery), and spare parts. The estimated gross margin will be 50%, rendering around 48% Net Operation Profit. 5. 2015 ~: Plan to duplicate the service product range and management platform also to China, India, Brazil, and Russia. 2. Delta Electronics, Inc. Department Sales Dept., Mission Critical Infrastructure Solution (MCIS) Business Unit Title Dept. Head/Senior Manager Period May/2007 ~ August/2012 Role & Responsibility 1. By Integrating and managing the resources in BU and regional (overseas) affiliates, developed the business strategy and budget, together with the functional action plans (ex. product plan, marketing/promotion plan, production capacity plan, etc.), in order to reach the goal. 2. Through periodical and/or contingent review and communication, to identify the regional performance gap and its root cause, and develop the strategy of rectification. 3. According to business strategy and budget plan, to develop the functional teams, including tasks like headcount recruitment/development, target & core competence setting and review. Contribution 1. The overall sales grew from US$23.9M/Y2007 to US$80.2M/Y2011 (covered: China, India, Brazil, Russia, and Europe), with its Yearly Compound Average Growth Rate (CAGR) at 27.4%, while in the same
  • 3. period the UPS industry CAGR was 6.7% only. This was also intercepted by the 9% only growth rate in Y2008/2009 (Global Economy Downturn Period) for Delta UPS, while the global market growth rate was -15%. 2. Starting from scratch, developed the branding business operations (manpower, R&R, & flow), including: established function teams like Sales, Marketing, Service, etc.; formed the R&R and interaction SOP among functional teams. Reason to Leave Transferred to Service Department, to develop Service Profit Center 3. Mitac TechnologyCorp. (Mitac Group) Department Portable Business Unit 2 (PBU-2) Title 1. Sales Manager: November/1998 ~ March/2001 2. Sales Director: March/2001 ~ May/2003 3. Associate Vice President (AVP): May/2003 ~ March2007 Period November/1998 ~ March/2007 Role & Responsibility 1. Being a Sales Manager: In charge of the business from DACH (Germany, Switzerland, and Austria) area notebook PC distributors (ex. Actebis, Maxdata, Fujitsu Europe, etc.) 2. Being a Sales Director: Focusing on European and Japanese Tier-1 brand, to develop ODM/OEM notebook PC project. 3. Being an AVP: Led a business unit (incl. function teams like sales, R&D, product planning, etc.), to explore and manage notebook PC ODM/OEM business. Contribution 1. Successfully explored and developed NEC/Packard notebook PC OEM business in Europe in Y2000. Starting from 10K unit/month in Y2001, the business scale climbed up to 100k unit/month Y2005, with the turnover at NT$24.5 billion (55% of the overall company revenue), together with the contribution of EPS = NT$1.6 (70% of the entire company EPS = NT$2.2). 2. Successfully explored and developed Japan NEC LCD-PC OEM business in Y2003/2004, and contributed to MTC NT$1.5 billion per annum sales up to Y2005. Reason to Leave Conceptual gap with top management 4. Qtronix Corp. Department German Office Title Managing Director
  • 4. Period October/1996 ~ September/1998 Role & Responsibility 1. German operation management 2. European market development and management for Qtronix branded computer input devices, such as keyboard, mouse, scanner, etc. Contribution Focusing very much on business opportunity exploration and market development, the business kept growing up to averagely DM500K/month, the highest level ever since the German branch was founded 7 years ahead. Reason to Leave Intended to return to Taiwan, so unwilling to extend the 2-year contract with the company. 5. EeRise Corp. Department Sales Department Title Dept. Head/Manager Period November1995 ~ September1996 Role & Responsibility Promoted 3-dimentional monitor auto alignment system to monitor manufacturers in Taiwan, Japan, and Korea, such as Tatung, Acer, Liteon, Samsung, LG, Hitachi, Panasonic, etc. Contribution No major contribution Reason to Leave Not a successful trial 6. Compal Computer Corp. Department Notebook PC Sales Department Title Section Manager Period April/1994 ~ October/1995 Role & Responsibility OEM account management for US market Contribution Successfully assisted department head (manager) to develop the whole range notebook PC for Epson America. The monthly quantity used to reach 20K, which was at that time the biggest account for Compal. Reason to Leave Recruited by EeRise 7. Tatung Co. Department Overseas Business Unit 2 Title Account Manager Period July/1991 ~ January/1994 Role & Responsibility In charge of the European and Southeast Asia, to promote Tatung branded PC and monitor. Contribution Successfully developed a few distributors
  • 5. Reason to Leave Limitation to grow 8. Tatung (UK) Ltd. Department Commercial Dept. Title Product Manager Period July/1989 ~ June/1991 Role & Responsibility Developed and executed new product launch plan for Tatung branded TV, and VCR Contribution Assisted the department head to define product mix, analyze the cost, define market price, develop promotion strategy, together with the corresponding hands-on execution. Reason to Leave Intended to return to Taiwan to develop a better carrier plan after picking up 2 years overseas experience. V. Others Language English: listen/read/speak/write - excellent ; Chinese: mother tone Computer Skill Microsoft Office, OpenProj Hobby Jogging, Coffee, Reading